Global News: BlackBerry needs to nail the Z10, Q10 launch and then find its niche


TORONTO - When BlackBerry CEO Thorsten Heins took the stage in New York and unveiled the devices likely to make or break the rebranded company he stressed it wasn't the final act of a last-ditch effort to save the smartphone pioneer, but rather "just the starting line."
 
Analysts agree and say the company needs to not only perfectly execute the launches of the Z10 and Q10 BlackBerrys, but must also look ahead to keep apace with its out-sized rivals in the hyper-competitive smartphone industry.
 

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