(24-Feb-2012) February saw Oracle Corp. (NASDAQ: ORCL) taking the Valentine's Day spirit to heart by showing partners a little love, with several steps to become more channel-friendly, including a new partner event, a new specialization and more marketing initiatives.

Earlier this month, the company held its first executive partner summit in California for about 60 of its largest partners. “Really we formalized the process of pulling together, in North America, our top specialized partners,” said Lydia Smyers, Oracle's group vice-president of worldwide alliances and channel communications.

Oracle's top executives, including company president Mark Hurd, attended the event and provided briefings on sales strategies and product road maps for the coming year.

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Search Code: 53801
Published: February 24, 2012
Last Revised: April 3, 2012

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