Google has introduced a new experiment called AI Mode, which is currently available to Google One AI Premium subscribers and those who have opted into AI Labs. This mode expands on the capabilities of AI Overviews, offering more advanced reasoning, thinking, and multimodal capabilities.
- Impact on Websites: The introduction of AI Mode is expected to have a significant impact on websites, particularly those that have not followed structured data best practices. Websites need to demonstrate expertise, experience, authority, and trustworthiness (EEAT) to remain relevant.
- Schema Markup: One of the most important aspects for websites to stay relevant in the era of AI-powered search is to have good schema markup and structured data embedded in their code. This helps search engines understand and index the content more effectively.
- Recommendations: Website owners should check for schema markup, perform content audits, and begin classifying published content for better visibility.
- Conclusion: The way people search for information is evolving, and content producers need to adapt their publishing strategies to stay relevant. Implementing technical SEO best practices and focusing on original, detailed research are crucial steps.