Principal Research Director, SoftwareReviews

21 Years in IT

About Shashi Bellamkonda

Shashi Bellamkonda is a renowned AI & Marketing Strategist and a Principal Research Director in Info-Tech’s SoftwareReviews Marketing Advisory Group. With 20 years of tech marketing experience, Shashi has served as a CMO for several startups, working closely with C-suite leaders to create and deliver revenue directly impacted by marketing. He has set up best practices for collaboration between sales, marketing, and customer success in the context of customer journeys.

Shashi's work has been mentioned by over 19 leading marketing authors, and his paper "How marketers can use the power of an AI/ML model to identify and predict customers" was published by the Journal of Applied Marketing Analytics. His expertise in AI marketing trends and research has enabled him to empower technology providers with actionable insights and impactful strategies.

As an analyst at the Info-Tech Research Group SoftwareReviews, Shashi shapes tech marketing landscapes by analyzing emerging trends in AI, machine learning, and personalization. He drives measurable results by developing and implementing comprehensive AI marketing strategies aligned with tech companies' core values and platforms. His thought leadership includes influential research reports and presentations at industry events, where he shares his expertise on CTO-CMO collaboration and AI's role in boosting revenue.

Shashi is a trusted advisor to marketing leaders, offering personalized feedback and consulting on strategy, brand messaging, and team structure. His passion lies in bridging the gap between data and action, enabling tech companies to harness the power of AI for exponential growth. Key achievements include a 25% increase in client engagement with AI-powered marketing research and a 10% cost reduction for clients by developing a framework for optimizing marketing budgets based on company size and LTV.

A recipient of the Washington Business Journal's Washington Minority Business Leader award and a feature on the Washingtonian’s Top 100 Tech Titans list, Shashi holds a Bachelor of Arts in Hotel Management, a Bachelor of Liberal Arts in Public Administration, and an Executive Marketing Certificate from the Wharton School of Management.

My Company

SoftwareReviews
3960 Howard Hughes Parkway Suite 500, Las Vegas, NV, USA
251 - 1000 Employees
www.softwarereviews.com

Sites

Awards & Certifications

  • Python for Marketing
    LinkedIn Learning

  • Introduction to Cloud Adoption Framework
    AWS Training & Certification

  • Machine Learning for Leaders
    AWS Training & Certification

  • Understanding Video-on-Demand (VOD) Workflows
    AWS Training & Certification

  • Working with Captions using AWS Elemental MediaLive
    AWS Training & Certification

  • Washington’s Tech Titans - 100 leaders of Washington’s Tech Community
    Washingtonian

  • 2012 Washington Business Journal Minority Business Leader Award
    Washington Business Journal

  • Small Business Influencer Champions Award
    Issued by SmallBiztrends.com & SmallBizTechnology.com

  • Top CMOs and marketing leaders from the DC region 2018
    DCA Live

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