Chief Digital Officer

Author(s): Brian Jackson

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The Chief Digital Officer provides vision and leadership for developing and implementing digital technology initiatives. They also:

  • Are responsible for the exploration of digital innovations with a focus on improving the customer journey.
  • Lead development and operation of digital projects within each function of the company to achieve cost-savings or to enhance the customer experience.
  • Work closely with company IT leaders to conceive and plan the digital transformation of the organization.
  • Conceive of new digital products contributing to an underlying platform strategy.

They work closely with the IT department to implement digital technology and coordinate customer-facing teams to excel in service delivery on digital channels.

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