Build a More Effective Brand Architecture Storyboard

Author(s): Nathalie Vezina

This blueprint addresses inconsistencies in branding caused by inadequate planning or non-compliance with brand architecture. It highlights the importance of aligning brand strategy with the existing architecture to ensure consistency and clarity when launching new products, divisions, or preparing for acquisitions. Changing brand architecture can be challenging, but this blueprint guides brand leaders on building and updating their architecture for optimal clarity, consistency, adaptability, and efficiency to support business growth and success.