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Amazon.com Embodies Innovation as a Business Model and You Should as Well

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This Premium Research Note provides an inside view into how Amazon.com drives continuous innovation by leveraging a singular core business model that guides all key decisions related to how the business is run. Innovation is not simply a product of a small subset or “chosen few” within an organization, but instead springs from strong and accurate guiding principles upon which the business is anchored.


  • Scott Bickley