Principal Director, Infrastructure & Operations

32 Years in IT

About Sandi Conrad

Sandi Conrad is a Principal Research Director at Info-Tech Research Group with extensive experience gained over the years in process optimization, primarily in financial and IT operations. Her philosophy includes alignment to strategic goals, keeping the good, and understanding workarounds.

Prior to joining Info-Tech, Sandi ran her own consulting company delivering software and asset optimization services. She educated clients on best asset management practices, conducted gap analyses, and provided management consulting and software auditing services. During this time she also authored the Software Asset Management Starter Kit.

Sandi has worked in the past for Large Account Resellers (LAR), Systems Integrators, and Value Added Resellers (VAR), and was one of the first Software Contract Administrators in Canada. She was instrumental in establishing effective software divisions and transitioning from inventoried to virtual product lines. She has provided consulting services for hundreds of clients over the years, including IT asset acquisition and management strategies and service desk standardization and optimization.

Sandi is a certified software manager with SIIA, software practitioner with IBSMA, hardware asset management professional with IAITAM, is certified on Lean IT Foundations, is an ITIL 4 Managing Professional, and has held many process and technical sales certifications with various Software Publishers over the years. Sandi also holds a Graduate College Teaching Certificate and is working on her Executive MBA.

My Company

Info-Tech Research Group
345 Ridout Street North, London, ON, Canada N6A 2N8
1,001 - 5,000 Employees


Awards & Certifications

  • Graduate College Teaching Certificate
    Fanshawe College

  • Executive MBA
    University of Fredericton (in progress)

  • ITIL 4 Managing Professional

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