Digital Disruption

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when I talk to scientists and people

who've been working on AI

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for more than 20 years

They are mostly worried.

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So their predictions are it's moving

too fast.

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We're not controlling it.

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was just talking to Eric Burnham, son,

who leads

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Stanford's Digital Economy lab,

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and we're talking about measuring impact

of AI on economy.

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And it's right now.

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we don't see what's going on

inside the labs.

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maybe they're seeing something

that makes them say that

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What are the people inside AI labs

seeing that the rest of us aren't?

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And what should businesses

actually be doing before the technology

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catches up to the hype?

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Today I'm joined by Marina McGill Co,

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the entrepreneur

and creator behind Silicon Valley Girl.

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We discuss how to separate genuine

AI value from speculations,

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why some people are making worse decisions

with these tools, and what leaders

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need to build before AI

can truly transform their organizations.

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I'm Jeff Nielsen,

and this is digital disruption.

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Well Marina, thanks so much for joining

today.

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Really excited to have you on the program

here.

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Maybe to kick things off.

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I mean, you talk to dozens of

AI builders, thought leaders,

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you know,

kind of a who's who in this space.

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And and I'm curious.

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There's so many perspectives right now

about what the future

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is going to look like.

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And maybe if I can, you know, frame it

one particular way.

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Where do you personally fall based on your

your own beliefs in these conversations?

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Kind of on a scale from, you know, an

AI job, lips everybody's going to be

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put out of business by this technology

to actually seeing explosion.

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And this is net beneficial for,

you know, people working.

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Absolutely.

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I think it's a very timely question.

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A lot of people are talking about this.

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And when I talk to scientists

and people who've been working on AI

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for more than 20 years

before it became a thing.

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I mean, like a a thing

that everyone has some connection to.

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They are mostly worried.

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So their predictions are it's moving

too fast.

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We're not controlling it.

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And we've been seeing and hearing this

from tech leaders as well.

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But the thing is,

when you talk to economists,

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when you talk to

people who just use AI for their work,

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they are not seeing anything that is game

changing.

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And I was just talking to Eric Burnham,

son, who leads Stanford's

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Digital Economy lab, and we're talking

about measuring impact of AI on economy.

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And it's right now.

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So there is no way to say, oh,

AI has improved our companies

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performance by this man or dollars

or by this percentage.

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So yes, we're hearing about some layoffs.

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We're seeing jobs being augmented.

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But for me also like as a user of AI,

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we've seen Covid augment our day to day

significantly.

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We hear a lot about AI,

but we still haven't seen this effect.

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And according to Eric,

we're going to see it in the next

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maybe a year, maybe 2 or 3 years.

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But for now, you know,

also when I hear from those tech leaders.

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Right.

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And I talk

to a lot of a lot of them as well,

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we don't see the models

that they're talking about.

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Like, we we hear them say,

oh my God, this is going to destroy this.

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But also we know that

they are about to IPO for so IPO soon.

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And they like that.

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It has to be the right scale.

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I like I don't again I am not

I don't see the models

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that are inside the labs and we don't see

what's going on inside the labs.

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As someone who's using AI, I don't see

this like impact where I can talk about

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like humanity being destroyed

in the next ten years with the 10% chance,

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but maybe they're seeing something

that makes them say that way.

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So it is an interesting

ongoing conversation for now.

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Again, my my choice is always

let's stay positive and let's

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see what we can do with this technology

today to improve our lives.

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Because worrying about the future

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and constantly worrying about the future

doesn't make you healthier or happier.

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And let's execute on what we can today

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I really, really like the way

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you sort of framed that up of, you know,

yes, there's these frontier models.

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Who knows what's in them right now.

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You know, you and I can speculate, but,

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you know, there's an awful lot of stories

flying around.

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And, you know, there's a place for,

you know, potentially for caution there.

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But that's very different from the tools

you and I

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and everybody else is using today.

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And the potential good

that they can actually create

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and the way that they can actually augment

what we're doing.

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Is that fair?

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Totally I as as I said,

I try to stay positive and a couple of

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I talked to Andrew recently

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and he's the one who's been in the space

for more than 20 years.

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He started Google Brain,

he co-founded Coursera,

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and he has one of the best courses

on machine learning.

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He's very positive,

and I tend to trust him

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because, you know, he's seen the

the market.

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He's seen the, what was going on,

but he's also practically using it.

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And he thinks that, you know, when we talk

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about airplanes, for example, yes,

there is a small chance is going to crash.

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Right.

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But the amount of good abroad to the world

with, you know, travel.

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Me being here in the US

and my family being in Thailand,

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isn't that amazing that

I can just hop in the plane and see them?

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Same with AI.

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All the hopefully amazing things

is going to be able to do

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when it comes to healthcare

and you know, creating drugs

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that don't hurt you but only help you

because they're made for you.

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So yeah, trying to stay positive.

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I again, I really

I really appreciate that positivity.

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And one of the things I like

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about your approach with all of this stuff

is, you know, you do talk to some of

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the big thinkers,

you are interested in the stories

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and the development,

but so much of your approach

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in the way you talk about

this is so grounded in the practical,

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like how do

what do you actually do with this stuff?

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How do you make it useful?

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And, you know, before we dive too

deep into that, I'm just curious,

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Marina, broadly,

you know, we talked about AI as something

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that is useful

for augmenting what people are doing.

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How broadly do you see it being used,

whether that's, you know, in your own life

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or with some of the people who are

listening to you and following this stuff?

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Where are the places that it

it is actually creating the most benefit.

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And when you see it, I mean, there's,

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there's a tendency to

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be like, oh yeah, AI can like

do my homework for me or whatever.

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Like it can now, right?

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Words or answer questions

a little bit better than before.

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But to me, that's not necessarily

all it can do, right?

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Like, like how transformational

are you seeing the way that it impacts

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people's jobs right now?

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So as I said,

what I'm seeing now is part of the job

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that is done on a laptop, on a computer,

can be done with the help of AI.

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But when it comes to physical world,

of course, we're not there yet at all.

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So we're talking mostly about knowledge

workers, researchers,

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people who work with a lot of information

and their jobs are being augmented.

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But when we talk about a job,

we're talking about a set of tasks.

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So my tasks as a creator are sitting,

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sitting in front of the camera

doing my research.

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Posting it

across different social media platforms.

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And of course, I have a team

that helps with that.

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But some,

some parts of my job are being augmented.

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Like it's so much easier to do research

now with AI.

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And of course, we still check everything

and there's still a lot of work going on,

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but it's different type of work.

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It's not just reading and scrolling,

it is analyzing

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which information makes it

to the actual script and which doesn't.

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Which information needs double checking

because it doesn't look, to

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to maybe it looks so good to be true

and we need to verify it.

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So when I think, like,

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for my team and for me,

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20 to 30% of our jobs

is now being done with AI

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and it helps us on board people,

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it helps us become better and what we do.

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But it's not replacing 100% of that.

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And the same is happening at other jobs.

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I was just talking to a marketing team

of a huge corporation

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and yes, they're like, okay,

we have this morning briefing agent, which

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I think at this point a lot of people have

and we do a research with AI,

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and maybe there is a dashboard

that we buy code it.

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But I have never heard a person say,

oh my God,

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like my job has changed completely.

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No, it's just certain tasks.

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You know,

I think it to me, it's similar to an era

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when we started having all those B2B

productivity tools like notion appeared

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and then monday.com and all of these tools

and you're like, oh,

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this helps me organize

everything that has me.

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This helps me build my second brain.

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This makes me so much more productive

to me, the effect right now

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and to what of workers?

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I think it's similar.

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It's not like,

oh my God, it has changed the whole thing.

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No, it's making me more productive.

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So this is where

I think we are right now, and

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this is the feeling that I'm getting

from talking to a lot of people.

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I talked to a lot

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of CIOs, and everybody knows

that running a successful

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IT shop is extremely hard,

and AI has only made it worse.

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You know the drill.

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Immature processes, a fragmented data

ecosystem and unlimited demand for it.

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It all makes for an impossible job.

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And yet nobody has invented

a unified operating system for it.

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We're literally the last function

without one until now.

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That's why Infotech created CIO analytics,

a single platform

00;09;53;08 - 00;09;54;26

to run the IT department.

00;09;54;26 - 00;09;57;10

We call it a Pi driven advisory.

00;09;57;10 - 00;10;00;26

It's powered by your data,

our analysts insight,

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and it works with your existing tools

right out of the box.

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Better context. Better insight.

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Better IT performance

only with API driven advisory.

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Only with Infotech.

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Check it out at the link below.

00;10;15;16 - 00;10;16;19

both of those stories,

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the marketing team

and your experience, their teams.

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Right.

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Like, it's not like you said, I'm

a creator, but I'm firing everybody

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and just me and AI and we'll do it

all ourselves, right?

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It's and it sounds like

and I wanted to, you know,

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I wanted to confirm this with you,

but it sounds like it's just sort of that

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that force multiplier. Right?

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You can have the same number of people.

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Suddenly you can get more done.

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You can have a higher quality

of of output of what you're doing.

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Now, the piece I wanted to ask you,

though, is coming back to what Eric

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Brynjolfsson said

about the economic impact being zero.

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Is that your own personal experience

as well?

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Like is, is AI just helping you

be a little bit more efficient

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or increase the quality a little bit?

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Or do you think,

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and I don't need to dive too deep

into this, but is it actually helping you,

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you know, make more money as a creator

or keep your costs lower as a creative,

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like get to that actual level

of economic impact?

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Yeah, I think the number,

the zero that they ended up having

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is that a lot of

companies are still trying to figure out

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how they measure the impact of AI,

and it's very hard to isolate

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the impact of

AI from like overall market conditions

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or hiring better people or just,

you know, market shifting.

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For us, I think we have a very clear

example where I can totally attribute

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that, well, not 100%,

but part of it to AI.

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So, for example, the we started posting on

LinkedIn and I don't like writing texts.

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I'm not an English native speaker,

and even in my own language

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I don't like writing.

I just don't like writing in general.

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My thing is being in front of the camera.

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So I was looking at all

the LinkedIn creators

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and I was like, amazing,

I don't have time for that.

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I can't trust anyone to just right for me,

so we'll just skip it for an hour.

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Same with newsletter.

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And then Chad You appears

and I start talking to ChatGPT

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and it produces okay texts like it's

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still sometimes very AI ish,

but we can work with that.

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And I hired someone who's now

helping me with LinkedIn.

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And the way it works

is that I talk to my AI.

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It creates a draft, and then,

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the person helps me post it and, like,

make sure it looks good for LinkedIn.

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So the whole LinkedIn platform appeared

just because of AI.

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And of course, there is a lot of legacy

coming from other platforms

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because people knew my face

and there's this person who's helping me,

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but maybe we can attribute

like 20% of that revenue to AI.

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We still have to figure out

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what's the right attribution

and over the years how that evolves.

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But I think for me,

definitely starting a couple new mediums,

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that became a revenue source.

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I can totally attribute that to AI.

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Well, yeah, I love that example

because it's so it's so clear, right?

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Like as you said,

you just would not have done that

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if you didn't have the tools because the,

you know, the amount of effort for you,

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you know, relative to,

you know, what you like doing,

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what you think you're good at doing

just isn't necessarily there.

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And now, you know, suddenly you can do it.

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So so when you.

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Yeah. just wanted to get back

to solopreneurs with you.

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I think we're going to see

a lot more of them.

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I haven't seen any reasons to ask,

but was a recently released

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a Gap gender Gap report

by World Economic Forum.

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And what we've seen in the last four years

is that we went from,

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women being in technical roles

in startups from like 2% to 8%,

00;13;38;29 - 00;13;43;04

which is for X,

which means that it became so much easier,

00;13;43;05 - 00;13;48;14

well, four times easier to acquire

technical skills because of AI.

00;13;48;17 - 00;13;51;17

And they link to

they link it to the impact of AI.

00;13;52;01 - 00;13;54;29

So I think we're going to see a lot more

00;13;54;29 - 00;13;58;07

solopreneurs, a lot more women

entrepreneurs who are not technical,

00;13;58;08 - 00;14;01;18

but building something technical

because AI enables that.

00;14;01;18 - 00;14;07;09

And when I think we need a few more years

to fully recognize the impact,

00;14;07;11 - 00;14;11;09

but seeing some of the creators

who just started

00;14;11;09 - 00;14;14;05

and they don't have a team

and they would have never done it

00;14;14;05 - 00;14;17;10

five years ago

because it would be impossible time wise.

00;14;17;16 - 00;14;18;22

We're going to see a lot

00;14;18;22 - 00;14;22;18

more of that in the economy,

and I think we're seeing some examples.

00;14;22;18 - 00;14;25;23

We haven't seen the actual stats yet,

but it's just

00;14;25;24 - 00;14;29;22

it makes me so happy

because I started as a, you know, someone.

00;14;30;01 - 00;14;33;22

It was just me and my husband

and we were doing everything manually,

00;14;33;25 - 00;14;37;19

and it took us so many months

to just get started with a company.

00;14;37;19 - 00;14;41;12

And now it basically takes

an hour of talking to AI.

00;14;43;14 - 00;14;46;21

Which I have to believe

is going to have a huge economic impact.

00;14;46;21 - 00;14;50;17

Like I love the idea that it's just easier

for people to start a company,

00;14;50;18 - 00;14;52;03

make their own income.

00;14;52;03 - 00;14;55;06

And you know now we've talked

about two different models here.

00;14;55;06 - 00;14;59;05

One being the as you said, solopreneur,

one being, you know, a smaller,

00;14;59;05 - 00;15;03;02

more focused team,

but still using AI, you know, to do that.

00;15;04;19 - 00;15;06;11

There's this sort of myth that floats

00;15;06;11 - 00;15;11;08

around about like the solo,

the billion dollar solopreneur

00;15;11;09 - 00;15;14;17

that like one person

plus AI is eventually, in the next

00;15;14;17 - 00;15;17;17

few years, going to get to a,

you know, $1 billion in revenue,

00;15;17;21 - 00;15;19;21

you know, do you believe that

or do you think that's just sort of

00;15;19;21 - 00;15;22;23

a, you know, a, a a nice

00;15;22;23 - 00;15;25;23

fairy tale

that helps us see the the potential?

00;15;26;10 - 00;15;27;08

You know, I think

00;15;29;01 - 00;15;30;02

I'm a little

00;15;30;02 - 00;15;34;03

skeptical because when you run

$1 billion company,

00;15;34;07 - 00;15;36;26

you don't want to be responsible

for every process.

00;15;36;26 - 00;15;39;27

If you're running $1 billion company,

that means you're responsible for finance

00;15;39;27 - 00;15;43;11

or marketing, for legal things, for,

00;15;43;16 - 00;15;46;11

you know, for accounting.

00;15;46;11 - 00;15;47;29

You don't want to do that.

00;15;47;29 - 00;15;51;08

Typically as an entrepreneur,

unless you trust your ages 100%.

00;15;51;08 - 00;15;54;24

And I don't know a person

who trusts their agents 100%,

00;15;54;24 - 00;15;57;24

you still want to control

every critical output.

00;15;57;27 - 00;16;01;25

And from talking to

I had this conversation with the box CEO

00;16;01;25 - 00;16;04;28

who runs a publicly traded company,

he said.

00;16;04;28 - 00;16;07;04

I could potentially delegate this

and that to.

00;16;07;04 - 00;16;11;28

I don't want to be responsible in front of

my shareholders for the A's out.

00;16;11;28 - 00;16;15;16

But no, I,

I have a team who's responsible for that.

00;16;15;16 - 00;16;20;00

So I have someone to hire that is also

coming from a person who is responsible.

00;16;20;02 - 00;16;23;22

Right. And I don't even with my content.

00;16;23;22 - 00;16;27;20

I'm not like a huge media person

00;16;27;26 - 00;16;30;26

whose words are being scrutinized

every single time.

00;16;30;29 - 00;16;35;01

But I still don't trust AI like

I would never distrusted

00;16;35;05 - 00;16;40;01

to take over my profile

and use my voice to communicate,

00;16;41;01 - 00;16;42;22

starting up and

00;16;42;22 - 00;16;46;22

building something from the ground

to a certain level of revenue.

00;16;46;24 - 00;16;50;15

Totally possible in this level of revenue

is probably ten x

00;16;50;15 - 00;16;53;15

higher

than what it used to be five years ago,

00;16;54;04 - 00;16;58;03

but billion dollar company

sounds like a lot of responsibility.

00;16;58;04 - 00;17;01;06

You want to delegate to AI,

00;17;01;07 - 00;17;03;03

at least in the next 2 or 3 years.

00;17;03;03 - 00;17;05;12

With technology

moving so fast, it's hard to predict.

00;17;05;12 - 00;17;08;14

But for now,

I just don't see this happening.

00;17;09;12 - 00;17;14;03

It makes sense and it would be an awful

lot of risk to with that responsibility.

00;17;14;04 - 00;17;16;11

Right. If you're

if you're the one person doing everything.

00;17;16;11 - 00;17;18;13

So you know,

we touched on this a little bit.

00;17;18;13 - 00;17;22;19

But you know, for something like,

you know, you talked about LinkedIn or

00;17;23;05 - 00;17;26;05

anytime you're using AI,

maybe even more specifically,

00;17;26;05 - 00;17;29;26

do you do you find yourself using agents

00;17;29;28 - 00;17;33;15

to actually just kind of automate

any of your workflows?

00;17;33;16 - 00;17;35;11

And if so, where do

where do you see value there?

00;17;35;11 - 00;17;38;14

And you know, what level of oversight

do you

00;17;38;15 - 00;17;41;15

demand for things

that you're outsourcing to AI?

00;17;42;00 - 00;17;43;02

Yeah. Great question.

00;17;43;02 - 00;17;44;26

So I have an agent running right now.

00;17;44;26 - 00;17;45;24

This is an agent.

00;17;45;24 - 00;17;46;28

Well, this is granola

00;17;46;28 - 00;17;50;24

recording every conversation

like every podcast that I'm doing.

00;17;51;00 - 00;17;54;11

And then It's going to sync automatically

with my perplexity

00;17;54;13 - 00;17;57;22

and perplexity is going to run analytics

on how I did.

00;17;57;24 - 00;18;01;02

What could have done

could have been done better.

00;18;01;05 - 00;18;06;12

If it's me interviewing someone, it's

going to compare the output to questions

00;18;06;12 - 00;18;11;13

and tell me, you know, if I maybe push

too hard or avoided some questions.

00;18;11;15 - 00;18;14;25

So I will get instant

feedback on how I did.

00;18;14;25 - 00;18;18;11

And this is all done automatically,

and the report is sent to my email.

00;18;18;22 - 00;18;21;19

Right after the conversation is finished.

00;18;21;19 - 00;18;25;18

I created it a few weeks ago

just because my brain is always

00;18;25;18 - 00;18;28;21

so perfectionist

and ever after every conversation,

00;18;28;21 - 00;18;31;16

it would start telling me

that I did really bad.

00;18;31;16 - 00;18;35;04

So I thought, you know,

we want someone who's less negative,

00;18;35;07 - 00;18;39;00

something that's less negative

than my brain to give me actual feedback.

00;18;39;05 - 00;18;41;22

So I built this agent super useful.

00;18;41;22 - 00;18;45;00

There's another agent that I absolutely

love is the agent that runs

00;18;45;06 - 00;18;48;02

analytics on my company's finance.

00;18;48;02 - 00;18;49;13

Every 15th of the month.

00;18;49;13 - 00;18;53;25

I, ask it to review my margins,

00;18;54;00 - 00;18;58;08

how I'm doing against the budget

that we projected also run

00;18;58;08 - 00;19;01;22

some tax strategies

if it thinks we could do

00;19;01;22 - 00;19;04;22

some optimization, especially now towards

the end of the year.

00;19;04;26 - 00;19;09;26

And, it also monitors

some of the CPAs that are posting online

00;19;09;26 - 00;19;14;25

about some of the timely tech strategies

you could apply, and it gives me advice.

00;19;14;25 - 00;19;17;03

So that agent absolutely love it.

00;19;17;03 - 00;19;22;15

I used to do it manually

once in the middle of every month.

00;19;22;16 - 00;19;25;14

Now is just proactively doing that for me.

00;19;25;14 - 00;19;27;25

Then there is another agent

I love as a mom.

00;19;27;25 - 00;19;28;20

Every Sunday

00;19;28;20 - 00;19;31;00

I get a briefing of everything

that's going on at school,

00;19;31;00 - 00;19;33;10

and it fills my calendar

with all the school events

00;19;33;10 - 00;19;34;20

so that I don't miss them.

00;19;34;20 - 00;19;38;24

And I know for every kid

what will happen this week,

00;19;39;15 - 00;19;42;29

then I have an investment agent

who helps me identify dips in stocks

00;19;42;29 - 00;19;46;12

that I'm tracking,

and whether that dip is worth

00;19;46;12 - 00;19;49;25

executing on because I don't have time

to watch the market.

00;19;49;25 - 00;19;53;11

But it's always good to buy the dip

if you're watching a particular company.

00;19;53;21 - 00;19;57;19

So yeah, there are a few agents running

and they're very useful.

00;19;57;21 - 00;19;59;07

Some agents are not useful at all.

00;19;59;07 - 00;20;03;27

Some, like building a morning briefing

agent, actually just gives me a lot

00;20;03;27 - 00;20;04;20

more information.

00;20;04;20 - 00;20;08;03

I don't want to know just because if news

00;20;08;03 - 00;20;11;03

are happening,

the right news, it's going to find me.

00;20;11;11 - 00;20;13;04

But I don't want to be.

00;20;13;04 - 00;20;14;23

I don't want to see everything

that's happening in

00;20;14;23 - 00;20;17;19

the world

is just too much for my brain. Yeah.

00;20;19;12 - 00;20;22;20

I, I find

it so interesting just hearing about

00;20;22;20 - 00;20;26;03

just like the sheer breadth of agents

you're working with, right?

00;20;26;04 - 00;20;28;19

Like, and to your point, it's

not an everything agent.

00;20;28;19 - 00;20;30;04

It's not a morning briefing agent.

00;20;30;04 - 00;20;35;04

That's just, hey, here's a bunch of news

that's that's dumped onto my plate.

00;20;35;06 - 00;20;37;00

It's help with very specific things.

00;20;37;00 - 00;20;39;17

And it feels like

it feels like there's sort of a through

00;20;39;17 - 00;20;44;05

line of you're treating these agents

almost like advisors or coach or coaches

00;20;44;05 - 00;20;48;05

or researchers for you

that just they compile information,

00;20;48;10 - 00;20;52;19

they help, like synthesize

it and just give you, you know, these

00;20;53;03 - 00;20;56;08

not a morning briefing

but very specific briefings

00;20;56;12 - 00;20;59;13

that then you get to decide what,

if anything,

00;20;59;13 - 00;21;02;21

am I going to do with this to,

you know, make better content

00;21;02;21 - 00;21;06;16

decisions, business decisions,

you know, parenthood decisions.

00;21;06;24 - 00;21;09;04

And I like I like that framing.

00;21;09;04 - 00;21;11;10

I find it I find it really helpful.

00;21;11;10 - 00;21;14;14

Do you get the sense you talked about

00;21;14;14 - 00;21;17;24

morning briefings

being kind of the, the go to hear?

00;21;18;00 - 00;21;21;12

It feels like most

people are probably doing this wrong.

00;21;21;14 - 00;21;23;22

Is is that your sense as well?

00;21;23;22 - 00;21;24;15

I think so.

00;21;24;15 - 00;21;29;19

Just because you think that, well, it's

just so easy to build, right?

00;21;29;20 - 00;21;33;05

You connect your Gmail,

you tell it what you're tracking.

00;21;33;26 - 00;21;35;09

But do you actually like.

00;21;35;09 - 00;21;37;09

The question is,

do you actually have this problem

00;21;37;09 - 00;21;39;09

that in the morning

you don't know what you're doing?

00;21;39;09 - 00;21;42;16

And for me, like I open my Gmail,

I see what I have to do.

00;21;42;17 - 00;21;43;03

Right?

00;21;43;03 - 00;21;44;01

It's not like,

00;21;44;01 - 00;21;47;25

well, maybe somebody receives a thousand

like thousands or hundreds of emails.

00;21;47;25 - 00;21;49;01

That's not my case.

00;21;49;01 - 00;21;51;12

I do receive some texts on telegram.

00;21;51;12 - 00;21;52;20

This is where my team runs.

00;21;52;20 - 00;21;56;13

I do receive some emails, but,

you know, some tasks.

00;21;56;13 - 00;22;00;11

They take you a couple minutes

and they're not worth automating.

00;22;00;14 - 00;22;05;10

They are not worth

like creating a separate system to manage.

00;22;05;11 - 00;22;09;11

And just because the morning

briefing agent is so easy to build, your

00;22;09;18 - 00;22;12;17

and go ahead and try building it

like maybe it works for you.

00;22;12;17 - 00;22;13;28

Maybe you do have this problem

00;22;13;28 - 00;22;16;24

where there's so much stuff

happening in your day.

00;22;16;24 - 00;22;21;19

But for me, it's easier when an agent

just puts everything into my calendar

00;22;21;19 - 00;22;25;14

and I open my calendar in the morning

and I see, oh, this color is for my kids.

00;22;25;18 - 00;22;29;23

This color is for,

the promotions that we're doing or like,

00;22;29;23 - 00;22;32;28

brand deals that we're doing in

this color is for my normal schedule.

00;22;33;02 - 00;22;35;04

So and it works for me.

00;22;35;04 - 00;22;38;29

I think it

AI makes productivity very personalized.

00;22;38;29 - 00;22;42;14

And it's up to you to decide

what makes you more productive

00;22;42;17 - 00;22;47;11

and what makes you more like overloaded

with information that you don't need.

00;22;47;11 - 00;22;48;08

And for me, the morning

00;22;49;08 - 00;22;50;15

became that agent

00;22;50;15 - 00;22;53;15

that just loaded me with information

I don't need at all.

00;22;53;17 - 00;22;56;10

So I decided to shut it down.

00;22;56;10 - 00;23;00;12

But I do realize that when it comes to

tracking stocks, when it comes to tracking

00;23;00;18 - 00;23;04;07

my company's performance, it's actually

very useful because I would still go

00;23;04;11 - 00;23;07;27

and look through all the spreadsheets

that we have and ask my CEO.

00;23;08;27 - 00;23;10;01

Where's this number?

00;23;10;01 - 00;23;11;04

Where is that number? Now?

00;23;11;04 - 00;23;12;16

My AI just does it for me.

00;23;12;16 - 00;23;15;16

So I save my time and my team's time.

00;23;16;29 - 00;23;18;04

That's really cool.

00;23;18;04 - 00;23;21;03

And so it's almost like,

it's like you've got a chief of staff

00;23;21;03 - 00;23;21;24

or something, right?

00;23;21;24 - 00;23;23;19

Like you're an executive assistant

or whatever.

00;23;23;19 - 00;23;26;25

You've got the agent

that can follow up with your,

00;23;27;10 - 00;23;30;15

you know, your other staff and say,

where's, where's that stuff that I need?

00;23;30;21 - 00;23;32;25

Correct. So.

00;23;32;25 - 00;23;36;09

So maybe just,

you talk to an awful lot of people who,

00;23;37;15 - 00;23;38;26

you know, outside of what you're doing.

00;23;38;26 - 00;23;42;04

You're helping them

actually use AI better.

00;23;42;08 - 00;23;45;13

You're collecting stories of people

who are using these tools.

00;23;45;19 - 00;23;49;20

And yeah, to your point, all the

00;23;50;16 - 00;23;54;26

I guess this is my perspective,

but so much of the value gets unlocked.

00;23;54;27 - 00;23;58;21

Not when you have like one

general purpose tool or like one

00;23;58;21 - 00;24;00;18

general purpose use case

where it's like, hey,

00;24;00;18 - 00;24;04;21

write this copy for me, or like,

you know, synthesize the news for me.

00;24;04;22 - 00;24;08;21

It's I found some sort of task,

some sort of process

00;24;08;25 - 00;24;13;05

that I'm now like turning AI on, and it's

completely changing the way I do it.

00;24;13;28 - 00;24;19;08

What are some of the coolest use cases

you've seen of people doing something

00;24;19;15 - 00;24;23;02

unusual with AI, or just something that,

you know, maybe you didn't think of or,

00;24;23;23 - 00;24;26;23

you know, doesn't get the the press

it deserves?

00;24;27;12 - 00;24;30;06

I think the layer of organizing

00;24;30;06 - 00;24;34;16

information

doesn't get talked about enough.

00;24;34;27 - 00;24;38;22

A lot of people try to use AI by

just asking a generic question,

00;24;39;08 - 00;24;42;05

or just asking for a strategy

00;24;42;05 - 00;24;45;00

like, give me my business

strategy, here's my business.

00;24;45;00 - 00;24;46;22

That is not enough.

00;24;46;22 - 00;24;48;23

AI thrives when there's information.

00;24;48;23 - 00;24;52;13

AI thrives

when there is information, where it can

00;24;52;13 - 00;24;56;14

export patterns and predict

the future based on those patterns.

00;24;56;18 - 00;24;59;08

And your task is to provided

with the right data

00;24;59;08 - 00;25;01;04

and also ask the question the right way.

00;25;01;04 - 00;25;04;20

I was just talking to a couple of doctors,

one from Stanford, one from UCSF,

00;25;05;04 - 00;25;07;09

and they said

when it comes to medical questions

00;25;07;09 - 00;25;12;04

and it can be extrapolated to business

questions as well, when you are kind of

00;25;12;05 - 00;25;15;12

hinting the right answer for AI,

it's going to try and please

00;25;15;12 - 00;25;19;13

you and try to make the answer

fit your questions.

00;25;19;13 - 00;25;22;13

If you're asking,

oh, do you think this is this thing?

00;25;22;18 - 00;25;25;21

Of course, he has to consider

that you suggested that there's more

00;25;25;21 - 00;25;29;03

probability it's going to suggest

whatever you're suggesting.

00;25;29;05 - 00;25;32;14

So when asking questions,

you have to be as neutral as possible.

00;25;32;16 - 00;25;34;24

Here's my data. So what's going on?

00;25;34;24 - 00;25;40;02

Can you analyze and give me a verdict

without like predicting anything?

00;25;40;03 - 00;25;42;02

And I really like

00;25;42;02 - 00;25;45;21

the tip non-related to business,

but I'm still using it in business.

00;25;45;26 - 00;25;49;05

What is the most common thing

this could be indicating.

00;25;49;06 - 00;25;52;05

And what is the worst thing

I should be considering

00;25;52;05 - 00;25;53;28

when seeing a situation like this?

00;25;53;28 - 00;25;56;28

This is a great way to ask question to AI,

00;25;56;29 - 00;26;01;01

but if you're trying to hint at something,

if you already made up your mind,

00;26;01;18 - 00;26;03;19

AI will try and please you.

00;26;03;19 - 00;26;08;28

So first of all, it's organizing

your information, having a file, whatever.

00;26;08;29 - 00;26;11;00

Like if it's a business question, right?

00;26;11;00 - 00;26;14;02

Having a file with your business strategy

for this year and making sure

00;26;14;02 - 00;26;17;15

it's updated because business strategies

change every quarter sometimes.

00;26;17;17 - 00;26;20;15

So updating that file, making

00;26;20;15 - 00;26;23;16

sure you have

your maybe it's a personal constitution.

00;26;23;16 - 00;26;27;11

If it's a business that depends on you,

personal constitution of things

00;26;27;11 - 00;26;29;16

you will never do in things you love doing

00;26;29;16 - 00;26;33;02

and things you want to be doing

more of your personal voice.

00;26;33;02 - 00;26;38;06

If you're a creator, your budgeting

strategy, your profitability

00;26;38;14 - 00;26;42;01

for the past two years

like the more information you give it

00;26;42;01 - 00;26;45;17

and the better you structure your prompt,

the better the outcome is.

00;26;45;17 - 00;26;48;28

So in my company, we have certain projects

for different tasks.

00;26;49;16 - 00;26;52;17

For example, when it comes to booking

guests from a podcast,

00;26;52;17 - 00;26;56;03

we have a certain project

that has all the analytics,

00;26;56;03 - 00;26;59;04

how certain guests,

it's connected to our notion.

00;26;59;04 - 00;27;01;27

Notion has all the analytics

on how certain guests performed.

00;27;01;27 - 00;27;06;28

Then we gave certain weights to things

that we value in a guest,

00;27;07;07 - 00;27;12;12

whether they have a clear opinion on AI,

if they have necessary credentials,

00;27;12;15 - 00;27;16;07

how the videos with them are performing

on YouTube, everything gets a wait.

00;27;16;07 - 00;27;19;22

And then whenever

we have a guest suggestion, we used to,

00;27;20;04 - 00;27;21;09

you know, run it manually.

00;27;21;09 - 00;27;24;26

Now we just put it into the project

and it tells us which tier this is

00;27;24;27 - 00;27;29;02

and suggest titles and thumbnails, and

we can make decision very, very quickly

00;27;29;02 - 00;27;32;24

because we get so many inbound,

guest suggestions

00;27;33;00 - 00;27;37;16

and being very specific with tasks,

as I mentioned at the beginning.

00;27;37;18 - 00;27;40;06

Your job is the number of tasks.

00;27;40;06 - 00;27;45;10

Deciding which task is being sped up with

AI is key here,

00;27;45;12 - 00;27;50;14

because if you just want to do everything

in one chat, it's going to be a mess.

00;27;51;02 - 00;27;52;21

Separating information.

00;27;52;21 - 00;27;56;04

Telling AI which information to look at

is actually a lot of work

00;27;56;06 - 00;27;59;12

and a lot of strategic work, and it makes

you think about your business a lot.

00;27;59;13 - 00;28;02;15

It's one of the best exercises

you can do for your business.

00;28;03;03 - 00;28;07;00

And just sitting and distilling this

and thinking about things

00;28;07;00 - 00;28;10;26

you should be thinking about

when asking this particular question,

00;28;11;02 - 00;28;16;15

is the way you make AI work for you,

not just give you weird information

00;28;16;15 - 00;28;17;11

or like advice

00;28;17;11 - 00;28;21;08

that can be attributed to any business

can be applied to anything that you do.

00;28;21;15 - 00;28;25;25

So I think it's the information

organization layer that's not being talked

00;28;25;25 - 00;28;28;17

enough. And the way you prompt it

and there's this research.

00;28;28;17 - 00;28;31;05

I like quoting

it was done by Harvard and Berkeley.

00;28;31;05 - 00;28;35;11

It was in one of the African countries

where I think it was Kenya,

00;28;35;11 - 00;28;39;04

where they gave AI to entrepreneurs

who had experience in AI,

00;28;39;05 - 00;28;40;21

to entrepreneurs

who didn't have experience.

00;28;40;21 - 00;28;45;23

So people who had experience in business

made their business even more successful

00;28;45;23 - 00;28;48;26

with AI,

and people who did not have experience

00;28;49;00 - 00;28;51;01

just basically

killed their business with AI,

00;28;51;01 - 00;28;53;25

just because they were following

strategies

00;28;53;25 - 00;28;57;14

that did not apply to their business

and they didn't know how to judge.

00;28;57;24 - 00;29;03;10

AI is judging

when applying advice to their companies

00;29;04;29 - 00;29;08;05

I think that's a really important insight.

00;29;08;05 - 00;29;11;04

And I've seen it firsthand

and I've I've, you know, sort of,

00;29;11;08 - 00;29;15;16

you know, described it as like,

AI can help you make, like,

00;29;15;23 - 00;29;19;16

the stupidest decisions in the world

at AI speed.

00;29;19;17 - 00;29;19;25

Right?

00;29;19;25 - 00;29;24;17

Like, it just can accelerate going, you

know, full speed in the wrong direction.

00;29;24;27 - 00;29;28;13

along the way, it's

going to make you feel great about Right?

00;29;28;19 - 00;29;29;26

It's going Yeah.

00;29;29;26 - 00;29;32;20

feel like you're

the smartest person in the room.

00;29;32;20 - 00;29;35;07

So Yeah. There was like a critical.

00;29;35;07 - 00;29;39;23

yeah, there was like a tweet or something

about like, you know, imagine that AI

00;29;39;23 - 00;29;43;18

is telling the dumbest person, you know,

that that was such an insightful idea.

00;29;43;19 - 00;29;45;09

Or they're like on the right track, right?

00;29;45;09 - 00;29;48;00

Like it it doesn't have judgment.

00;29;48;00 - 00;29;52;13

And no, I really like that insight

that you you know, you can't.

00;29;53;02 - 00;29;57;01

The more thinking you do beforehand,

it sounds like the

00;29;57;01 - 00;30;00;01

the better the prompt is going to be,

the better the output is going to be.

00;30;00;01 - 00;30;00;17

Yeah,

00;30;02;05 - 00;30;03;10

It's Yeah.

00;30;03;10 - 00;30;06;11

And I like the I,

I'll have to read that that

00;30;06;21 - 00;30;10;07

Kenya study because that's, that's

really interesting to hear about.

00;30;10;07 - 00;30;14;10

I've thought about that anecdotally, but

I haven't seen the, the evidence there.

00;30;14;18 - 00;30;17;11

And that's something that I think

00;30;17;11 - 00;30;20;11

is just such an important reminder

for people,

00;30;21;18 - 00;30;24;18

you know, coming back

to what you were saying about, you know,

00;30;24;18 - 00;30;27;29

if you lead,

if you ask AI a leading question,

00;30;28;17 - 00;30;31;13

it will give you an

it will give you the answer

00;30;31;13 - 00;30;33;24

you want to hear, right, versus

giving you the right answer.

00;30;33;24 - 00;30;36;23

And you know, I'm sure there are

I'm sure there are lots of people who

00;30;37;09 - 00;30;39;26

they just, you know, tell me I'm right.

00;30;39;26 - 00;30;41;04

You know, they want to

00;30;41;04 - 00;30;45;00

they want AI to reinforce

what they're doing versus do what's right.

00;30;45;08 - 00;30;50;21

But it's like a clear,

you know, it's a clear issue there.

00;30;50;23 - 00;30;53;00

So sorry I go ahead.

00;30;53;00 - 00;30;56;29

It's it's your

I think about AI is my data analyst.

00;30;57;05 - 00;31;02;20

It is so good at analyzing huge

amounts of data, spotting those patterns,

00;31;02;20 - 00;31;06;02

highlighting patterns for me

but not telling me what to do.

00;31;06;04 - 00;31;07;25

I see the patterns

00;31;07;25 - 00;31;11;27

and I extrapolate based on my business

strategy based on what's going on.

00;31;12;02 - 00;31;15;02

Because just extrapolating numbers

in the next

00;31;15;02 - 00;31;18;09

two years

doesn't work for a lot of companies.

00;31;18;20 - 00;31;19;26

You have to take into account

00;31;19;26 - 00;31;23;11

the market conditions,

what's been happening to your business.

00;31;23;21 - 00;31;28;17

But again, having this data analyst

and a second opinion is really valuable

00;31;31;17 - 00;31;34;17

I'm sorry what.

00;31;34;26 - 00;31;35;27

It's really valuable.

00;31;35;27 - 00;31;37;06

But what I hear you saying is like

00;31;37;06 - 00;31;41;01

you still need to be responsible

for understanding it.

00;31;41;02 - 00;31;43;25

Right. For like it can package it for you.

00;31;43;25 - 00;31;46;22

You need to understand

as a business leader

00;31;46;22 - 00;31;50;03

and you need to be the one to make

and own that decision.

00;31;50;06 - 00;31;51;20

100%. Yeah.

00;31;51;20 - 00;31;56;11

You can't rely on

just a guy doing judgment for you.

00;31;56;12 - 00;32;00;06

It presents data

and you execute on it or you don't.

00;32;01;18 - 00;32;05;09

So I'm really curious, Marina,

I'm trying to not go

00;32;05;09 - 00;32;09;11

too far down like the rabbit

hole of like, content creator questions.

00;32;09;11 - 00;32;11;22

I know, like like I'm

also a content creator.

00;32;11;22 - 00;32;16;03

So like, I, I, I find a lot of the use

cases here, you know, really fascinating

00;32;16;03 - 00;32;19;29

and especially the stuff you had about,

you know, sort of guest

00;32;19;29 - 00;32;24;18

optimization and,

you know, content optimization, I guess.

00;32;26;02 - 00;32;28;13

Let me maybe ask this question this way

because I think

00;32;28;13 - 00;32;30;01

hopefully

this is something that's interesting

00;32;30;01 - 00;32;33;01

to people who are not just,

you know, having podcasts.

00;32;33;25 - 00;32;35;28

One of the challenges

00;32;35;28 - 00;32;39;02

I've found in this space is

00;32;40;16 - 00;32;43;13

there seems to be a lot of reward

00;32;43;13 - 00;32;46;13

for we talked about this earlier

00;32;46;17 - 00;32;50;06

for being a little bit more doom and gloom

or being more, you know, kind of

00;32;50;07 - 00;32;54;26

in your face and aggressive versus as you

said, you're more of a natural optimist.

00;32;55;01 - 00;32;56;20

You want to help people.

00;32;56;20 - 00;33;00;21

And I have to imagine

you're getting recommendations from notion

00;33;00;21 - 00;33;05;14

and from your tools that are saying,

you know, give your interview this crazy,

00;33;05;17 - 00;33;10;05

you know, the Sky is falling

title or like, be as provocative

00;33;10;06 - 00;33;14;06

as possible, maybe in a way

that doesn't jive with your brand.

00;33;14;18 - 00;33;16;16

How do you how do you manage that?

00;33;16;16 - 00;33;18;02

And I guess coming back to something

00;33;18;02 - 00;33;21;05

you talked about before, this notion

of a personal constitution.

00;33;21;25 - 00;33;24;25

How do you make sure that

00;33;25;08 - 00;33;28;11

when you're giving a platform

to everything going on

00;33;28;11 - 00;33;32;06

with AI right now, that it

that it reflects what you think is true

00;33;32;16 - 00;33;35;08

and what you want people hearing

00;33;35;08 - 00;33;38;14

versus

just the most sensationalist stories.

00;33;39;16 - 00;33;41;02

So it's a

00;33;41;02 - 00;33;45;15

great question, but it's actually

the opposite when it comes to data

00;33;45;24 - 00;33;49;11

long term being negative doesn't work

00;33;49;11 - 00;33;55;06

for you in terms of like overall

I can talk about creator metrics,

00;33;55;06 - 00;33;56;19

retention Sure.

00;33;56;19 - 00;33;59;19

people coming back, people

subscribing to your channel.

00;33;59;24 - 00;34;01;14

I think of course

00;34;01;14 - 00;34;05;08

there are people like doom and gloom

and this is what they think.

00;34;05;08 - 00;34;07;26

And that's a community on YouTube.

00;34;07;26 - 00;34;08;17

Just because I've been

00;34;08;17 - 00;34;12;18

creating content for 12 years and I am

who I am, I've always been positive.

00;34;12;18 - 00;34;13;27

I'm always smiling.

00;34;13;27 - 00;34;18;10

I think my audience does

not like they actually hate it.

00;34;18;11 - 00;34;23;06

When I started with these titles

and thumbnails like, oh, that's it,

00;34;23;08 - 00;34;24;18

we're done.

00;34;24;18 - 00;34;28;10

There is so much negativity in the world

going on right now

00;34;28;19 - 00;34;33;22

that they come to me to get

some positive insights about the future.

00;34;33;24 - 00;34;37;26

So when it comes to me, yes,

if I like some of my first podcasts

00;34;37;26 - 00;34;40;26

that I did a year ago,

I think Reid Hoffman,

00;34;41;05 - 00;34;45;00

he said, you have two years

and put it on the title and it worked.

00;34;45;06 - 00;34;49;00

But you have to

years had a positive context

00;34;49;00 - 00;34;53;21

that you have two years to start

using those tools, because in two years

00;34;53;21 - 00;34;56;21

they're going to make you

a superhuman super worker.

00;34;56;22 - 00;35;01;13

And I've had some of the scientists

that were negative,

00;35;01;15 - 00;35;04;14

and because that was

the whole conversation were of course

00;35;04;14 - 00;35;08;12

put it on title and thumbnail,

and we try to have them from time to time.

00;35;08;15 - 00;35;12;27

But overall, 80% of our content

is positive and AI actually spots that

00;35;12;27 - 00;35;13;19

as well.

00;35;13;19 - 00;35;17;06

Whenever we put a negative title,

it would tell us like, hey,

00;35;17;07 - 00;35;21;00

you know, you tried this, this and that

with this guest, the negative title.

00;35;21;00 - 00;35;23;29

And you see,

you can run all the tests on YouTube.

00;35;24;09 - 00;35;27;27

I think it's my audience as well

that is positive.

00;35;27;27 - 00;35;31;23

And I think, for me as a creator,

00;35;31;24 - 00;35;34;29

I like being positive about things,

so it doesn't really work for me.

00;35;34;29 - 00;35;38;27

I know it works for a lot of other people,

but then once you attract

00;35;38;27 - 00;35;42;10

the negative audience,

you have to live up to their expectations.

00;35;42;10 - 00;35;43;06

And that's the thing.

00;35;43;06 - 00;35;45;13

You might get 1 million views

00;35;45;13 - 00;35;47;19

and then another video,

you get a million views,

00;35;47;19 - 00;35;51;01

but then you make a positive video

and that audience comes to you and says

00;35;51;02 - 00;35;53;26

like, no, no, no, no, no.

Why are we positive suddenly?

00;35;53;26 - 00;35;56;02

And so you are the one.

00;35;56;02 - 00;35;59;26

Whenever, whatever you do,

you have to be leading with your own ideas

00;35;59;28 - 00;36;05;07

and how you see the best case,

like the best performing case.

00;36;05;12 - 00;36;08;13

Because if you try to optimize

for one thing that doesn't

00;36;08;13 - 00;36;09;19

really reflect who you are.

00;36;09;19 - 00;36;12;24

And I've tried that many times

as a creator, optimizing for views,

00;36;12;24 - 00;36;15;27

optimizing for hype, that audience starts

00;36;15;27 - 00;36;18;27

dictating who you should become

00;36;19;00 - 00;36;22;28

to keep

a living up to their expectations.

00;36;22;28 - 00;36;25;16

And you don't want that.

This is not your happy place.

00;36;25;16 - 00;36;29;05

So I deliberately choose

maybe lower views,

00;36;29;05 - 00;36;34;16

but staying positive and staying

optimistic versus hyping on negative

00;36;34;17 - 00;36;35;09

titles.

00;36;35;09 - 00;36;37;22

And again,

it comes back to your personality

00;36;37;22 - 00;36;38;24

and what you're comfortable with.

00;36;38;24 - 00;36;43;00

Whatever I'm doing, I'm trying to do that

in a way that I can build longevity.

00;36;43;00 - 00;36;44;23

I've been on YouTube for 12 years.

00;36;44;23 - 00;36;47;21

I've been doing Silicon Valley Girl,

not as a podcast,

00;36;47;21 - 00;36;50;20

but as a business channel for eight years.

00;36;50;22 - 00;36;54;07

I started my podcast a year ago,

and I want to make sure

00;36;54;08 - 00;36;58;02

I can continue building it

for the next five years at least.

00;36;58;07 - 00;37;01;10

That means staying true to myself,

being positive work

00;37;01;10 - 00;37;04;21

life balance kids,

but also, you know, work in travel.

00;37;04;23 - 00;37;07;23

So I think it's all about

coming back to yourself and asking,

00;37;07;28 - 00;37;11;06

do I really want to optimize

for that metric, or do I want to optimize

00;37;11;06 - 00;37;14;12

for being happy

and having longevity in my career?

00;37;16;22 - 00;37;20;18

I love

that as just like a really balanced,

00;37;20;19 - 00;37;24;20

thoughtful approach versus just,

you know, go full throttle,

00;37;24;20 - 00;37;29;10

letting the metrics steer or getting

pulled into this sensationalist stuff.

00;37;29;19 - 00;37;34;07

So and, I mean, it's amazing to hear

that you have an audience that,

00;37;34;10 - 00;37;37;07

you know, responds to this and like,

feels like

00;37;37;07 - 00;37;40;17

it's a really good fit for,

you know, your message

00;37;40;17 - 00;37;44;10

and you know, everything

you're doing within your channel.

00;37;44;23 - 00;37;45;15

Can you

00;37;45;15 - 00;37;46;28

I mean, for people

who are listening to this

00;37;46;28 - 00;37;50;00

and maybe not your audience,

or maybe they are your audience,

00;37;50;00 - 00;37;51;10

but they just don't know it yet.

00;37;51;10 - 00;37;54;24

Like, do you have a sense of like,

what is like the core?

00;37;54;24 - 00;38;00;03

Like

like the core hunger of your audience

00;38;00;03 - 00;38;04;13

that that you nourish them with,

like what's what's missing on YouTube

00;38;04;13 - 00;38;08;13

and on these platforms right now

that, you know, Silicon Valley

00;38;08;13 - 00;38;11;27

Girl and Marina are trying to feed people

to actually help them.

00;38;12;15 - 00;38;16;01

Yeah, my goal with every podcast

is that my audience walks away

00;38;16;01 - 00;38;17;28

with something really actionable,

00;38;17;28 - 00;38;20;21

like they've heard

about building the data layer they like,

00;38;20;21 - 00;38;23;20

oh my God, this weekend

I'm going to sit down,

00;38;23;22 - 00;38;27;24

I'm going to lock up in my office, and

I'm going to build out this data layer,

00;38;27;29 - 00;38;33;18

and I'm going to run some prompts and I'll

see how my work process is augmented.

00;38;33;18 - 00;38;38;28

Or a mom hears about starting a LinkedIn

and a year later, it's her career.

00;38;39;03 - 00;38;42;29

I want something super actionable

because I've been lucky enough

00;38;42;29 - 00;38;48;04

with my career to move to the US

to meet all these amazing people,

00;38;48;08 - 00;38;49;29

and for me, the primary driver

00;38;49;29 - 00;38;53;29

of all of that was education

and entrepreneurship and languages.

00;38;53;29 - 00;38;56;29

Three things that I absolutely love

and try to preach.

00;38;57;00 - 00;39;02;19

So my goal with my podcast is to give this

mini lessons of how people can use

00;39;02;20 - 00;39;08;09

AI to live the best life,

to execute on their passion, to start

00;39;08;10 - 00;39;11;15

even if they're afraid,

even if they don't have necessary skills.

00;39;11;15 - 00;39;12;23

Because the thing is,

00;39;12;23 - 00;39;16;10

you start and things start coming to you

and you start learning.

00;39;16;20 - 00;39;20;15

Nobody starts as a perfect businessman

or a perfect creator.

00;39;21;00 - 00;39;24;11

It all, it all comes with longevity

and having this positive approach.

00;39;24;16 - 00;39;28;19

So my goal is to, with Silicon

Valley Girl, is basically translating

00;39;28;23 - 00;39;33;07

the technology of Silicon Valley

to everyone else who maybe doesn't follow

00;39;33;08 - 00;39;36;26

AI news, doesn't really want to build

00;39;36;27 - 00;39;39;29

a solo company with 50 agents,

00;39;40;11 - 00;39;45;14

but just want to have more free time

and breathe out and stop

00;39;45;14 - 00;39;50;05

thinking about the debacle ups

or the apocalypse in general

00;39;50;11 - 00;39;53;14

and use technology to help them.

00;39;53;28 - 00;39;55;27

You know, maybe it's this Morning

00;39;55;27 - 00;39;59;21

briefing agent that helps mom

not forget about the pajama day.

00;39;59;21 - 00;40;02;29

Or maybe it's a middle of the month

00;40;02;29 - 00;40;06;05

briefing agent that tells an entrepreneur,

you know what?

00;40;06;09 - 00;40;07;08

It's a good year.

00;40;07;08 - 00;40;09;01

You're going to pay a lot of taxes.

00;40;09;01 - 00;40;11;04

Let's think about your 401 K plan.

00;40;11;04 - 00;40;14;01

And entrepreneur

goes and stars for one K plan.

00;40;14;01 - 00;40;17;20

And now suddenly

his retirement is being taken care of.

00;40;17;25 - 00;40;18;28

That's the goal.

00;40;18;28 - 00;40;21;23

Practical stuff

that you can deploy right away.

00;40;23;21 - 00;40;26;19

The actionable piece is something

that really resonates with me

00;40;26;19 - 00;40;27;28

and I like I made a mental note

00;40;27;28 - 00;40;31;14

that I want to talk about this data layer

insights stuff in a minute, that

00;40;32;00 - 00;40;33;18

there's a number of things

based on your answer,

00;40;33;18 - 00;40;35;20

Marina,

that I want to talk about one of them.

00;40;35;20 - 00;40;37;19

And this may prove unpopular

with my audience,

00;40;37;19 - 00;40;40;02

but I think it's important

that I want to talk about it anyway.

00;40;40;02 - 00;40;43;00

You've talked about moms

a couple of times now,

00;40;43;00 - 00;40;46;17

and one of the things I've seen born out,

both in the data I've seen

00;40;46;18 - 00;40;50;06

and my experience is it feels like

00;40;50;29 - 00;40;53;29

women as a demographic

are being underserved here.

00;40;54;01 - 00;40;59;14

I've seen, again, the most recent stuff

I saw saw that that uptake of AI tools

00;40;59;14 - 00;41;02;16

is substantially lower with women

than it is with men.

00;41;02;23 - 00;41;04;11

I've certainly found, like

00;41;04;11 - 00;41;08;05

I struggle to reach a female audience

and like I'm a guy, I get that.

00;41;08;06 - 00;41;11;06

Like that

probably makes it slightly more difficult.

00;41;11;08 - 00;41;15;10

But but it feels like there's underserved

is the word that comes to mind.

00;41;15;17 - 00;41;18;17

I'm curious if your audience skew

00;41;18;24 - 00;41;22;00

female and, like, What are we missing?

00;41;22;01 - 00;41;25;24

Like, to me to me, the answer can't

just be like, oh, AI is for men like that.

00;41;25;24 - 00;41;28;00

That is like

the stupidest thing I ever heard.

00;41;28;00 - 00;41;31;14

And so I'm curious, like,

do you see this as a problem?

00;41;31;14 - 00;41;35;17

And what do we do about it to, like, get

everybody on board and thriving.

00;41;36;01 - 00;41;39;26

I actually want to check my analytics

in real time and see

00;41;40;02 - 00;41;44;15

what's going on,

because it's been a 80% male

00;41;45;22 - 00;41;49;24

Wow, wow. Oh.

00;41;51;23 - 00;41;53;21

It's a different case on Instagram.

00;41;53;21 - 00;41;57;04

It's also YouTube is more male driven,

I think

00;41;57;10 - 00;41;59;08

because we have top creators like Mr.

00;41;59;08 - 00;42;02;11

Beast and they're like more

like guys entertainment.

00;42;02;18 - 00;42;04;11

But Instagram is different.

00;42;04;11 - 00;42;05;25

I'm going to check Instagram.

00;42;05;25 - 00;42;10;00

I think Instagram is more

like is more girls for me.

00;42;10;00 - 00;42;12;05

Let's see.

00;42;12;05 - 00;42;15;09

well, 60% women on Instagram Okay?

00;42;16;02 - 00;42;17;07

Which is better?

00;42;17;07 - 00;42;20;28

It's it is what it is.

00;42;21;01 - 00;42;24;08

And

this is how the world works right now.

00;42;24;08 - 00;42;27;17

But I think

when it comes to marketing of AI tools,

00;42;28;11 - 00;42;32;00

I think it's just

we need just more use cases.

00;42;32;02 - 00;42;35;26

And I'm talking to a lot of companies

who are making those AI tools.

00;42;35;26 - 00;42;39;05

And when we think about

marketing campaigns, I'm telling them

00;42;39;05 - 00;42;42;15

it has to be very niche

for a very particular audience.

00;42;42;15 - 00;42;47;22

If you want to market to women,

like very often women run family finance.

00;42;48;00 - 00;42;51;01

Let's make a video about family finance,

how you can automate it with AI.

00;42;51;14 - 00;42;54;12

They run a well, my favorite.

00;42;54;12 - 00;42;58;04

The most anticipated thing in my household

is the laundry robot.

00;42;59;01 - 00;43;02;02

And I think women can relate.

00;43;02;02 - 00;43;05;01

Women run schedules for their kids,

00;43;05;01 - 00;43;07;18

so creating use cases

00;43;07;18 - 00;43;12;19

where someone can start

using AI in their day to day

00;43;12;19 - 00;43;17;26

and then also extrapolated for their job

is very necessary because this all starts

00;43;17;26 - 00;43;21;19

with very like small lifts like, okay, I'm

going to connect my calendar.

00;43;21;27 - 00;43;27;10

When it comes to job tasks,

very like I think again

00;43;27;12 - 00;43;31;28

in Silicon Valley, I think in like

marketing departments, women are really

00;43;31;28 - 00;43;36;08

well represented, and I see them using AI

when it comes to across the world.

00;43;36;15 - 00;43;38;24

I think the situation is different.

00;43;38;24 - 00;43;41;21

But again,

it comes to very practical use cases.

00;43;41;21 - 00;43;46;03

And this is again the goal with my podcast

so that everyone can be like,

00;43;46;04 - 00;43;47;22

oh, let me try this.

00;43;47;22 - 00;43;50;12

I've never heard of this.

I only use AI as search.

00;43;50;12 - 00;43;53;24

Let me try and connect my calendar

and ask it to blend out my next trip.

00;43;54;10 - 00;43;57;00

Maybe I have time for this museum

or that thing.

00;43;57;00 - 00;43;59;15

Like the relatable cases.

00;43;59;15 - 00;44;01;28

I think it makes it really helpful.

00;44;01;28 - 00;44;05;27

And also having women voices in

AI because sometimes I will, you know,

00;44;05;28 - 00;44;07;02

was it this dinner?

00;44;07;02 - 00;44;11;23

And I was sitting next

to all of the top tech AI podcasters?

00;44;11;24 - 00;44;13;24

Of course they were all guys.

00;44;13;24 - 00;44;17;08

And of course they like connected

with each other more than with me.

00;44;17;08 - 00;44;19;11

Because I live

in a slightly different world.

00;44;19;11 - 00;44;22;08

My life is different from their life.

00;44;22;08 - 00;44;26;08

But if we have more women talking about

AI, it's going to make it more relatable

00;44;26;08 - 00;44;27;12

for other women as well.

00;44;27;12 - 00;44;30;14

So I think it's really important

to elevate girls and I,

00;44;30;14 - 00;44;34;08

I'm super happy

to see like I'm in the Bay area

00;44;34;08 - 00;44;37;29

and five years ago there were like

maybe a couple of creators in the Bay,

00;44;38;09 - 00;44;43;10

like a little a couple of small YouTube

or not small like a couple of YouTubers.

00;44;43;10 - 00;44;48;11

Right now we whenever I go to an event,

there are so many women creators

00;44;48;11 - 00;44;54;00

who make short videos about data science

and analytics and AI and engineering,

00;44;54;04 - 00;44;56;01

and it makes me so, so happy that

00;44;56;01 - 00;44;58;29

with different mediums

and different formats,

00;44;58;29 - 00;45;02;27

women start posting online

and talking about things

00;45;02;27 - 00;45;06;04

that they are professionals in,

which is great.

00;45;06;04 - 00;45;09;10

Makes me really happy,

which means I have more girlfriends now.

00;45;11;23 - 00;45;12;18

No that's awesome.

00;45;12;18 - 00;45;16;07

It's it's it's exciting to hear

and hopefully like that.

00;45;16;08 - 00;45;18;25

You know nobody likes to hear that

change takes time.

00;45;18;25 - 00;45;24;04

But I feel like it like being able

to see that it is changing is promising.

00;45;24;11 - 00;45;26;22

is again the gender gap report.

00;45;26;22 - 00;45;29;01

My daughters when they grow up,

they still going to see

00;45;29;01 - 00;45;33;20

pretty much the same situation

is going to take more than 120 years, Wow.

00;45;34;23 - 00;45;38;27

And the, the the report says

the best countries I think Norway, Sweden.

00;45;38;28 - 00;45;41;21

Are they almost close the gap.

00;45;41;21 - 00;45;45;09

But for us here in the US,

I think it's 120 years.

00;45;45;22 - 00;45;47;15

Or in the world in general.

00;45;47;15 - 00;45;49;09

So yeah, it's going to take a while,

00;45;49;09 - 00;45;53;06

but I think it's just great to see more

and more women doing things.

00;45;53;06 - 00;45;57;02

And I want my daughters

to be to be able to see a woman

00;45;57;04 - 00;46;02;15

they admire and, the that gives them

a, who gives them motivation.

00;46;02;15 - 00;46;05;21

For me,

that was, Susan who was running YouTube

00;46;05;21 - 00;46;09;16

and having five kids

and being there for all of the

00;46;10;00 - 00;46;13;14

things that kids needed her for,

like S.A.T.

00;46;13;15 - 00;46;13;29

prep.

00;46;13;29 - 00;46;15;15

And I have never met her in person,

00;46;15;15 - 00;46;18;11

but I've heard a lot about her

from her family.

00;46;18;11 - 00;46;20;28

And, you know, just seeing a woman

00;46;20;28 - 00;46;24;11

who can build a career

and also be a mom of five.

00;46;24;21 - 00;46;25;23

Super inspiring.

00;46;26;23 - 00;46;27;18

Yeah.

00;46;27;18 - 00;46;31;23

No I and it's we could spend a long time

00;46;31;24 - 00;46;34;25

talking about this

and just watching the clock.

00;46;34;25 - 00;46;36;29

We, we, we probably should change topics.

00;46;36;29 - 00;46;40;20

But yeah the demands,

the demands are very high as you said.

00;46;40;21 - 00;46;44;00

And they're frankly probably a lot

higher than they should be just based

00;46;44;00 - 00;46;47;22

on the imbalances and some of the,

the other areas of your life.

00;46;48;09 - 00;46;49;13

You've.

00;46;49;13 - 00;46;52;01

As I've said a couple of times,

you've talked to an awful lot of people

00;46;52;01 - 00;46;56;19

in this space, and probably fewer of them

are women than we would prefer.

00;46;56;19 - 00;46;57;28

And maybe that's changing.

00;46;57;28 - 00;47;01;00

Maybe that's not changing fast enough.

00;47;02;08 - 00;47;03;13

The. The people

00;47;03;13 - 00;47;06;13

that you've talked to

in terms of AI leaders,

00;47;06;17 - 00;47;12;14

do any come to mind as conversations

where they profoundly changed

00;47;12;14 - 00;47;15;15

your thinking about either

the future of technology

00;47;15;15 - 00;47;18;27

or the future of work,

like what this stuff can actually do?

00;47;21;17 - 00;47;22;02

The thing

00;47;22;02 - 00;47;25;05

is, conversations can change my thinking.

00;47;25;08 - 00;47;26;18

Only actions can.

00;47;26;18 - 00;47;27;09

So I.

00;47;27;09 - 00;47;31;03

I am very respectful when it comes

to, you know,

00;47;31;04 - 00;47;32;24

talking to people about their opinions.

00;47;32;24 - 00;47;34;09

Does it mean it's going to change my mind?

00;47;34;09 - 00;47;38;16

Like Mustafa Suleiman, head of Microsoft

AI, told me, don't say for kids, college

00;47;38;22 - 00;47;42;10

AI is going to, change education

dramatically.

00;47;43;26 - 00;47;45;03

Gives me peace of mind.

00;47;45;03 - 00;47;47;05

Yeah, not saving for kids college.

00;47;47;05 - 00;47;48;26

Awesome.

00;47;48;26 - 00;47;51;05

Do I still do it? Yes Yeah.

00;47;51;05 - 00;47;52;13

Well yeah.

00;47;52;13 - 00;47;55;19

Like what and I don't want to.

00;47;55;22 - 00;47;57;01

If there is an opportunity

00;47;57;01 - 00;47;57;26

for them to do college,

00;47;57;26 - 00;48;00;07

I think it's still going to be

super relevant,

00;48;00;07 - 00;48;02;04

especially when it comes to top tier

colleges

00;48;02;04 - 00;48;05;11

or studying abroad is the best experience

I've had in my life.

00;48;05;11 - 00;48;09;01

Going to another country

and studying mathematics in German.

00;48;09;02 - 00;48;10;02

Oh my God.

00;48;10;02 - 00;48;13;00

Something that I will remember

forever, right?

00;48;13;00 - 00;48;14;14

And I want that experience for my kids.

00;48;14;14 - 00;48;18;04

So I'm still saving for my kids college

despite, you know, hearing that opinion.

00;48;18;04 - 00;48;22;21

And there is a lot of the that opinion,

like education is no longer needed.

00;48;22;26 - 00;48;26;29

I actually think it's the opposite,

I think because taste and strategical

00;48;26;29 - 00;48;28;10

thinking matters the most.

00;48;28;10 - 00;48;32;22

Now, you actually need a lot more facts

and a lot more data

00;48;32;26 - 00;48;34;15

to build your taste on.

00;48;34;15 - 00;48;37;15

You need to know a lot more to

00;48;37;23 - 00;48;41;11

when it comes to anything business,

strategy, art, psychology.

00;48;41;16 - 00;48;46;04

You need to see as many examples as

possible to start building your own taste.

00;48;46;11 - 00;48;49;19

Which makes me think

education matters even more.

00;48;50;07 - 00;48;53;25

So yeah, I again,

because I hear so many opinions,

00;48;53;26 - 00;48;57;25

it just comes back to me

sitting down my laptop

00;48;57;27 - 00;49;01;12

after the conversation, trying things out,

seeing if they work for me,

00;49;01;18 - 00;49;06;15

and then making my own decisions

based on what's actually working.

00;49;07;28 - 00;49;11;09

I. I, I love the way that you address that

00;49;11;09 - 00;49;14;29

and it makes, it makes complete sense

and I'm not going to make you say it.

00;49;14;29 - 00;49;17;08

But with apologies to like Mustafa

Suleiman.

00;49;17;08 - 00;49;21;14

Like that seems like absolutely crazy

advice like I and it's like

00;49;21;15 - 00;49;24;27

yeah, he's easy to say when you're like,

you know, CEO of Microsoft

00;49;24;27 - 00;49;29;01

AI is like harder when you're,

you know, everybody else in the world.

00;49;29;04 - 00;49;31;10

So so maybe with that in mind,

00;49;31;10 - 00;49;34;05

I'm curious, I'll ask you

a slightly provocative question.

00;49;34;05 - 00;49;34;17

You know,

00;49;34;17 - 00;49;35;16

are there other cases

00;49;35;16 - 00;49;40;03

where you've been interviewing people,

you've heard their opinions and, you know,

00;49;40;14 - 00;49;45;06

maybe haven't felt comfortable

as maybe haven't felt as comfortable

00;49;45;07 - 00;49;48;06

pushing back as you, as you wish

you did or just thought,

00;49;48;06 - 00;49;51;17

like, made a mental note of, like,

I don't think that's right.

00;49;51;19 - 00;49;55;13

I don't necessarily subscribe to this

narrative that this person is sharing.

00;49;55;23 - 00;49;56;22

Oh yeah. Totally.

00;49;56;22 - 00;50;01;03

I had two conversations with Roman Polski

and I told him he's a dumber,

00;50;01;04 - 00;50;04;29

gloomier, like, this is a good but he

he has his own opinion.

00;50;04;29 - 00;50;05;19

I have my own.

00;50;05;19 - 00;50;08;09

He thinks there's a huge chance

we'll live in a simulation.

00;50;08;09 - 00;50;11;07

And he has a lot of people supporting him.

00;50;11;07 - 00;50;16;22

It does this it always again, for me

it comes to practical things.

00;50;16;23 - 00;50;20;24

If I think we live in a simulation, does

it give me peace of mind?

00;50;20;29 - 00;50;23;08

Actually,

maybe because I think it's all a game

00;50;23;08 - 00;50;26;28

and I can try different things

and I can be more brave about my ideas.

00;50;27;02 - 00;50;30;20

Yeah, but do I want to be irresponsible

because we live in a simulation?

00;50;30;21 - 00;50;34;01

No, I don't, so

yeah, maybe I adopt some of that thinking.

00;50;34;02 - 00;50;34;16

Oh, it's

00;50;34;16 - 00;50;37;15

if it's a simulation, maybe I have

a chance to build this, this and that.

00;50;37;15 - 00;50;39;06

Like let's try. It's a game.

00;50;39;06 - 00;50;43;17

But I also, you know, I remember that

I have to be a responsible human being.

00;50;43;17 - 00;50;46;06

And I live in a society of other humans,

so I don't want to

00;50;46;06 - 00;50;48;11

act as if everything around me as a game,

00;50;50;06 - 00;50;51;02

it is okay.

00;50;51;02 - 00;50;53;17

It's it's fine

that people have their different opinions.

00;50;53;17 - 00;50;56;01

Again, being a creator for 12 years,

00;50;56;01 - 00;50;59;24

people come to me and say

all the weird, well, for me they're weird.

00;50;59;24 - 00;51;01;19

For them, their normal and it's fine.

00;51;01;19 - 00;51;02;29

Like we're all different.

00;51;02;29 - 00;51;07;00

But at the end of the day, you are the one

responsible for your decisions.

00;51;07;00 - 00;51;11;13

If you listen to someone online,

or even if it's someone very respectful

00;51;11;16 - 00;51;14;16

and you had a conversation with them,

that person

00;51;14;16 - 00;51;17;20

is not going to help you

with consequences of your decisions,

00;51;17;22 - 00;51;22;13

even if they're based on their opinion,

because that's not their job, it's you.

00;51;22;20 - 00;51;27;00

So whenever it's even my,

you know, parents or my grandparents

00;51;27;00 - 00;51;29;23

telling me things,

then I'm going to solve the problems

00;51;29;23 - 00;51;31;21

that will arise after me

following their advice.

00;51;31;21 - 00;51;33;06

So it's up to me,

00;51;34;25 - 00;51;36;02

I like that a lot.

00;51;36;02 - 00;51;38;05

And I'm

still laughing about Romani and Polski.

00;51;38;05 - 00;51;41;01

I interviewed him as well and I. I.

00;51;41;01 - 00;51;44;23

Yeah, no I did we had I'm sure

we had a very similar conversation where I

00;51;45;03 - 00;51;48;22

that was one of my more argumentative

conversations, I would say because.

00;51;48;27 - 00;51;50;11

And you know, the thing about it,

00;51;50;11 - 00;51;52;04

and we don't have to spend that much time

talking about him.

00;51;52;04 - 00;51;55;04

But the thing about Roman is like,

00;51;55;06 - 00;51;59;29

I don't necessarily think that he's like,

wrong, but,

00;52;00;07 - 00;52;03;07

you know, if he's talking about like,

oh yeah, it's going to kill us all.

00;52;03;10 - 00;52;07;08

Okay, well,

when sorry, 100 years, 200 years, like it

00;52;07;08 - 00;52;11;05

just nothing

feels like actual actually practical

00;52;11;06 - 00;52;15;22

to what we're doing right now

or changes the way we live in the moment.

00;52;15;24 - 00;52;20;09

And so it's like it's like,

philosophically interesting,

00;52;20;15 - 00;52;24;24

but it's not something that I feel like,

you know, really is grounded

00;52;24;24 - 00;52;28;19

in, you know, the actionable piece

that you were describing.

00;52;28;19 - 00;52;29;13

Yeah. Exactly.

00;52;29;13 - 00;52;34;12

And again, the whole goal of me

being online is giving people an answer

00;52;34;12 - 00;52;37;22

to the question, what can I do today

to make my life better?

00;52;37;28 - 00;52;40;11

Does it give them any actionable points?

00;52;40;11 - 00;52;43;23

I don't know, something to talk about

at dinner with their family maybe.

00;52;43;23 - 00;52;45;19

Great great conversation.

00;52;45;19 - 00;52;49;09

But just living with this thought of,

oh my God.

00;52;49;09 - 00;52;53;06

Well, but again, for some people,

this thought gives them more

00;52;53;06 - 00;52;55;10

freedom

to execute on their wildest dreams.

00;52;55;10 - 00;52;59;07

Hopefully they're respectful

to other members of our society,

00;52;59;11 - 00;53;03;28

and it's just executing on their passions

to make the world a better place.

00;53;04;05 - 00;53;08;18

If it gives you, you know, more courage

to do amazing things, then why not?

00;53;09;26 - 00;53;10;09

Yeah.

00;53;10;09 - 00;53;12;08

No, I think that's I think that's

well said.

00;53;12;08 - 00;53;14;17

And, you know, I'm

thinking about Wildest Dreams.

00;53;14;17 - 00;53;19;03

And as you talk about your story,

it really like,

00;53;19;03 - 00;53;21;28

I know this is a bit cliched,

but like it just has a flavor

00;53;21;28 - 00;53;24;28

of the American dream in it to me

that, you know, you.

00;53;25;16 - 00;53;26;05

in American Dream.

00;53;26;05 - 00;53;27;19

I'm so grateful to this country.

00;53;27;19 - 00;53;30;06

It is an American tree.

00;53;30;06 - 00;53;31;06

You're right.

00;53;31;06 - 00;53;32;15

But but you did it.

00;53;32;15 - 00;53;36;26

And, you know, I'm I'm sure you did it

like the part people don't see.

00;53;36;29 - 00;53;38;03

Or maybe they do see.

00;53;38;03 - 00;53;42;00

It's like, you know, the tall the

the the like all the hard work

00;53;42;00 - 00;53;45;04

beyond,

you know, required to making that happen.

00;53;45;11 - 00;53;48;11

And, you know, I was curious, Marina,

you know, Silicon Valley,

00;53;48;23 - 00;53;51;27

Silicon Valley girl is not,

you know, your first foray into this.

00;53;51;28 - 00;53;55;08

You know, you started out doing,

you know, learning languages.

00;53;55;08 - 00;53;59;06

And I'm curious, as you've been

on this sort of creator journey, you know,

00;53;59;07 - 00;54;00;07

what it's taught

00;54;00;07 - 00;54;04;02

you, like, what are the lessons

that you've learned from it that you know,

00;54;04;05 - 00;54;07;25

you would want to share with people

who are aspiring

00;54;07;25 - 00;54;12;08

entrepreneurs or, you know,

just kind of getting their feet wet Yeah.

00;54;12;08 - 00;54;14;14

I think it comes back to something

that I mentioned

00;54;14;14 - 00;54;16;13

in this conversation, longevity.

00;54;16;13 - 00;54;18;08

And it comes from many different factors.

00;54;18;08 - 00;54;21;08

Building your day to day in a way

that's sustainable,

00;54;21;12 - 00;54;26;03

that allows you to achieve

your both personal and business goals,

00;54;26;04 - 00;54;30;11

because I think it is sustainable to work

for 20 hours when you're in your 20s.

00;54;30;12 - 00;54;35;01

It is not sustainable to work for 20 hours

when you know

00;54;35;02 - 00;54;38;05

30s and 40s and willing to have a family.

00;54;38;12 - 00;54;42;02

When it comes to relationships

with humans,

00;54;42;02 - 00;54;45;15

some people think, oh,

I'm just going to do this to that person.

00;54;45;15 - 00;54;49;27

And, you know, just because it benefits

me, it doesn't matter in the reality.

00;54;49;27 - 00;54;51;20

In reality, it's a very small world.

00;54;51;20 - 00;54;55;17

And being a good human

and being someone people can trust

00;54;55;17 - 00;55;00;28

and rely on is really maybe

one of the most important things.

00;55;01;23 - 00;55;04;03

Because again, the world is really small.

00;55;04;03 - 00;55;05;21

I think, yeah.

00;55;05;21 - 00;55;09;00

Longevity when it comes to relationships,

your lifestyle.

00;55;09;10 - 00;55;13;14

You being true to yourself

because sometimes you think

00;55;13;14 - 00;55;14;19

I'm going to try and do this.

00;55;14;19 - 00;55;18;21

I don't think it's a good idea, but maybe

it's going to make me more successful.

00;55;19;02 - 00;55;21;13

Well, is there a longevity in that?

00;55;21;13 - 00;55;22;07

There isn't.

00;55;23;14 - 00;55;24;01

So, yeah.

00;55;24;01 - 00;55;27;06

Longevity magic things started happening

after 5 or 6 years

00;55;27;11 - 00;55;30;08

for me, 5 or 6 years of doing one thing.

00;55;30;08 - 00;55;33;11

You start seeing real magic before that.

00;55;33;11 - 00;55;35;11

It's grinding,

00;55;35;11 - 00;55;37;25

dealing with all kinds of things

that you're experiencing

00;55;37;25 - 00;55;39;20

for the first time in your job.

00;55;39;20 - 00;55;43;14

And it's okay after 5 or 6 years,

maybe now is faster with AI,

00;55;43;25 - 00;55;46;20

but then you've lived through

so many things, you're like,

00;55;46;20 - 00;55;48;14

oh, I've experienced that already.

00;55;48;14 - 00;55;50;23

We know how to deal with it.

Let's move on.

00;55;50;23 - 00;55;54;09

And this makes your the

this makes it all more sustainable.

00;55;55;25 - 00;55;57;12

The the longevity piece.

00;55;57;12 - 00;56;01;14

I want to I really want to talk about

how we make that actionable,

00;56;01;15 - 00;56;04;27

you know, to to continue along that theme

and the,

00;56;05;22 - 00;56;10;13

the thing I'm thinking about is burnout,

because, you know, I, I'm sure you know

00;56;10;13 - 00;56;15;16

firsthand that you could be working

20 hours a day on this stuff, right?

00;56;15;17 - 00;56;19;12

There's 20 hours worth of stuff a day

to do in this space to get you ahead.

00;56;19;13 - 00;56;22;06

There's probably 100 hours a day

worth of stuff.

00;56;22;06 - 00;56;26;00

And, you know, that's just an absolute

recipe for burnout.

00;56;26;00 - 00;56;29;01

And I have to imagine that something

you've experienced at some point.

00;56;29;12 - 00;56;30;23

How do you manage that?

00;56;30;23 - 00;56;33;29

Like how do you find I don't know

if it's courage or discipline.

00;56;34;09 - 00;56;37;21

How do you prevent against burnout and

00;56;38;20 - 00;56;39;04

like set

00;56;39;04 - 00;56;42;04

up that sustainable pace for yourself

00;56;42;14 - 00;56;47;10

So my burnout, the worst burnout

episode came from not being true to myself

00;56;47;10 - 00;56;52;04

and optimizing for an A metric

that's very easy to optimize for use.

00;56;52;10 - 00;56;57;00

They came on shores of being popular,

and the thing that I learned from it

00;56;57;03 - 00;57;01;29

is that I cannot be true to myself

for more than maybe a month.

00;57;02;00 - 00;57;03;20

Burnout is going to follow.

00;57;03;20 - 00;57;06;15

And then another thing

actually comes from my mom

00;57;06;15 - 00;57;10;15

and I realized she's been very,

like, religiously following this thing.

00;57;10;15 - 00;57;12;28

She changes her life every seven years.

00;57;12;28 - 00;57;16;02

Like they move countries,

they move apartments.

00;57;16;10 - 00;57;21;05

Just because it gives you a brain,

new connections and new excitement.

00;57;21;09 - 00;57;23;17

I think it's pretty much the same for me.

00;57;23;17 - 00;57;26;19

I started as an entrepreneur,

like back in the day.

00;57;26;19 - 00;57;29;13

I started studying mathematics,

then I became an entrepreneur,

00;57;29;13 - 00;57;33;04

then I became a full time creator,

then I became a podcaster.

00;57;33;04 - 00;57;37;06

Every 6 to 7 years,

I shift gears and try new things.

00;57;37;08 - 00;57;42;17

I think that also prevents long term

burnout and of course, just pausing.

00;57;42;17 - 00;57;49;13

I think kids are so good at training you

how to stop and pause and just enjoy life.

00;57;49;20 - 00;57;53;20

Because pre kids

I will work for 18 hours a day.

00;57;53;25 - 00;57;56;27

Now it is much more sustainable. 5 p.m.

00;57;56;28 - 00;57;58;22

they want me to be with them.

00;57;58;22 - 00;58;00;29

They want me to be with them

on their holidays

00;58;00;29 - 00;58;03;05

and I don't want to miss it.

00;58;03;05 - 00;58;05;20

So it's yeah, taking taking those breaks.

00;58;05;20 - 00;58;10;29

But again, if you're if you love

what you're doing, even if it slows down,

00;58;11;08 - 00;58;16;18

your brain just keeps looking for things

it can execute on.

00;58;16;19 - 00;58;19;04

That happened with my Silicon Valley

Girl channel.

00;58;19;04 - 00;58;20;22

It was a talking head channel.

00;58;20;22 - 00;58;23;07

I was so getting so tired of it.

00;58;23;07 - 00;58;26;02

Two years, a little

less than two years ago, I was like, okay,

00;58;26;02 - 00;58;30;21

I can't do talking heads anymore

and ask myself, what is this one thing

00;58;30;29 - 00;58;34;09

in this channel

that I absolutely love to keep it alive?

00;58;34;27 - 00;58;38;01

And the the answer was talking to people.

00;58;38;01 - 00;58;40;07

So I'm like,

okay, let's just pivot to podcast.

00;58;40;07 - 00;58;44;20

And this comes back to non-linear careers

that women thrive in.

00;58;44;20 - 00;58;48;06

And we need to make them more common.

00;58;48;09 - 00;58;48;25

Like here.

00;58;48;25 - 00;58;50;06

You used to be an entrepreneur

00;58;50;06 - 00;58;52;07

and now your creator,

or you used to talk about languages.

00;58;52;07 - 00;58;53;15

Now you talk about business.

00;58;53;15 - 00;58;54;26

And that comes with backlash

00;58;54;26 - 00;58;58;16

because people do not see you

as an expert in this or that.

00;58;58;20 - 00;59;01;18

But again, it takes years

of doing something for people

00;59;01;18 - 00;59;04;19

to see you as an expert

and you just have to keep pushing through.

00;59;04;23 - 00;59;08;08

And this non-linear career approach

is something

00;59;08;18 - 00;59;11;15

that has been working for me

in terms of burnout.

00;59;11;15 - 00;59;14;15

You have enough time to build, but

00;59;14;18 - 00;59;18;07

you can also pivot

any time to avoid being bored.

00;59;20;05 - 00;59;22;10

and is the

00;59;22;10 - 00;59;25;28

you kind of hinted at this,

but it seems like this is something that's

00;59;25;28 - 00;59;30;04

probably really beneficial for people,

you know, specifically women.

00;59;30;04 - 00;59;33;03

I'm sure men as well, like,

I'm sure everybody can benefit from

00;59;33;08 - 00;59;36;27

being more flexible in their career,

and not feeling pressure to take a linear

00;59;36;29 - 00;59;40;24

path is the reason that more people don't

do it.

00;59;40;24 - 00;59;44;06

Like, do people just need to have

that leap of faith?

00;59;44;06 - 00;59;47;28

Like, is it just about the courage

and the belief in yourself

00;59;47;28 - 00;59;52;00

that it'll be okay hearing from

other people that you know it is okay?

00;59;52;02 - 00;59;53;03

Like permission?

00;59;53;03 - 00;59;53;15

What?

00;59;53;15 - 00;59;56;15

Like, why are people not doing this more?

00;59;57;03 - 00;59;58;00

I think.

00;59;58;00 - 01;00;00;28

For like, again,

speaking from my own experience,

01;00;00;28 - 01;00;04;25

I remember well,

I still got a message like yesterday.

01;00;05;05 - 01;00;06;04

Oh, you.

01;00;06;04 - 01;00;07;16

You were teaching English.

01;00;07;16 - 01;00;09;05

Why are you talking about AI?

01;00;09;05 - 01;00;09;19

Who are you?

01;00;09;19 - 01;00;10;14

You're a bot.

01;00;10;14 - 01;00;11;20

Like something.

01;00;11;20 - 01;00;12;25

Something mean like that.

01;00;12;25 - 01;00;14;06

I still get it.

01;00;14;06 - 01;00;17;02

And it's okay

because I'm staying true to myself.

01;00;17;02 - 01;00;20;10

I am, I know longer,

like I'm past that stage

01;00;20;10 - 01;00;24;06

where I was learning English and sharing

all my key learnings with my audience.

01;00;24;08 - 01;00;25;11

I still love that channel,

01;00;25;11 - 01;00;28;23

but maybe like once a month

I would do a video, but that's it.

01;00;28;23 - 01;00;30;02

I can't do it anymore.

01;00;30;02 - 01;00;34;02

And I know people expect

and we like predictable things, right?

01;00;34;03 - 01;00;38;15

We like and everything stays

the same and gives us a sense of safety,

01;00;38;23 - 01;00;42;29

but it doesn't give me the sense of safety

if I'm doing things that no longer

01;00;43;00 - 01;00;45;02

reflect my interests.

01;00;45;02 - 01;00;47;25

So I. Think that's. The that's the answer.

01;00;47;25 - 01;00;52;08

I, I,

I love that wise words lived experience.

01;00;52;11 - 01;00;56;17

So maybe just as we move toward,

you know, starting to wrap this up,

01;00;57;16 - 01;00;58;09

do you have any sort of

01;00;58;09 - 01;01;02;07

parting advice for, for business leaders,

for technology leaders?

01;01;02;08 - 01;01;04;22

You know, people using AI

01;01;04;22 - 01;01;07;03

just, you know,

it doesn't have to be technology advice,

01;01;07;03 - 01;01;10;21

but just how to best, you know, thrive.

01;01;10;23 - 01;01;14;14

And, you know,

I was going to say get ahead.

01;01;14;14 - 01;01;15;01

But that so

01;01;15;01 - 01;01;17;04

that feels so disingenuous

to the conversation

01;01;17;04 - 01;01;19;14

we've just been having

about being true to yourself.

01;01;19;14 - 01;01;25;07

Like, what's your best advice for just,

like thriving in this space?

01;01;25;15 - 01;01;28;14

I think I can also give it technology

advice, because I've been talking

01;01;28;14 - 01;01;33;22

to a lot of companies where managers

struggle to make their team use AI.

01;01;33;22 - 01;01;37;15

And honestly, my first experience

with this was a failure

01;01;37;15 - 01;01;40;16

when when I told everyone,

you just have to start using AI

01;01;40;18 - 01;01;44;27

for anything that you do, try out things

and share it in chat like they were.

01;01;44;27 - 01;01;47;10

So everything was so disorganized.

01;01;47;10 - 01;01;49;01

Everyone tried different tools.

01;01;49;01 - 01;01;52;01

They tried with use cases

that were not applicable

01;01;52;04 - 01;01;56;19

to other people on the team,

and the only way that made it work is me

01;01;56;20 - 01;02;00;27

sitting down during Christmas

break for two weeks and strategizing

01;02;00;27 - 01;02;06;14

and masterminding, AI tools

for every single department in my company,

01;02;06;16 - 01;02;10;28

and creating this foundation

layer for people to build on top of.

01;02;10;29 - 01;02;14;29

So it does come from the manager,

where you set up the system

01;02;14;29 - 01;02;18;22

that works for the team overall,

because you see everyone,

01;02;18;22 - 01;02;22;14

you see every single process,

and it's up to you

01;02;22;17 - 01;02;26;18

to start using AI in a way

that teams can collaborate.

01;02;26;18 - 01;02;32;06

And individuals can thrive with AI by

building their own things on top of them.

01;02;32;06 - 01;02;34;24

So for me, it was sitting down

and creating all the cloud projects,

01;02;34;24 - 01;02;39;08

floating all the data, testing

and seeing how it performs and then saying

01;02;39;09 - 01;02;43;08

like to my guest booking manager,

go and check this out, maybe upload

01;02;43;08 - 01;02;48;27

more weights to to the system

so we can have proper predictions.

01;02;49;26 - 01;02;50;26

That's the one thing.

01;02;50;26 - 01;02;53;25

And the second thing is letting

01;02;53;25 - 01;02;57;24

people and encouraging people

to be entrepreneurs within their niche.

01;02;57;27 - 01;03;02;27

When I hire people for my company,

I really want them to be

01;03;02;28 - 01;03;05;29

when they graduate from my company

and go on and do different things.

01;03;06;03 - 01;03;07;08

I really want them to

01;03;07;08 - 01;03;11;24

be proud of this experience that they had,

and I want this line on the resume to be

01;03;11;27 - 01;03;15;10

something that they're super proud of

because it taught them so, so much.

01;03;15;12 - 01;03;18;13

So whenever we're hiring,

we encourage people

01;03;18;13 - 01;03;22;07

to treat this

as a little business inside our business.

01;03;22;07 - 01;03;24;12

So if you're managing one particular

thing,

01;03;24;12 - 01;03;28;11

go ahead and try those different AI tools

and we're going to pay for them.

01;03;28;13 - 01;03;30;00

Maybe you want to hire someone.

01;03;30;00 - 01;03;33;03

Go ahead

and let let's try like be an entrepreneur.

01;03;33;05 - 01;03;35;06

Own the process.

01;03;35;06 - 01;03;36;29

And this is where you learn a lot.

01;03;36;29 - 01;03;40;22

This is where our business strives

because we have more independent people

01;03;40;22 - 01;03;42;13

with great ideas.

01;03;42;13 - 01;03;47;21

And this is how you build your career in

a way that's sustainable in the AI future,

01;03;47;21 - 01;03;52;06

where you have to make strategic decisions

and manage a ton of agents.

01;03;52;06 - 01;03;55;29

Even if your job is not called

manager, it's

01;03;55;29 - 01;03;59;10

maybe called like a specialist or whatever

it is.

01;04;00;03 - 01;04;03;03

You still have to learn

how to be a manager of those agents.

01;04;03;05 - 01;04;07;24

And I think

if everyone who's managing people

01;04;07;25 - 01;04;12;16

can think about that future

in 5 to 10 years where everyone has kind

01;04;12;16 - 01;04;16;09

of adjust to becoming an entrepreneur

and manage those agents,

01;04;16;11 - 01;04;19;17

I think you're doing a lot for our society

01;04;19;23 - 01;04;23;03

for people to adjust to this new world.

01;04;25;22 - 01;04;29;05

I don't have anything intelligent

to add to that.

01;04;29;05 - 01;04;33;00

I feel like you captured so much insight

and so many ideas

01;04;33;00 - 01;04;35;05

in that I completely agree.

01;04;35;05 - 01;04;36;01

Like, I love that.

01;04;36;01 - 01;04;40;20

I love the idea of that ownership of the

I, you know, I sometimes call it like,

01;04;40;24 - 01;04;43;26

you know, here, like being the CEO

of your specific function,

01;04;43;27 - 01;04;45;12

the exact same idea, right?

01;04;45;12 - 01;04;49;28

Like pretend you're a CEO who is just now

in charge of doing this specific thing.

01;04;49;28 - 01;04;53;20

And I love the

tie it the type back to AI.

01;04;55;10 - 01;04;56;23

Yeah.

01;04;56;23 - 01;04;59;01

Amazing final thought that was.

01;04;59;01 - 01;05;01;22

Lead the change within your organization.

01;05;01;22 - 01;05;03;06

It Yes.

01;05;03;06 - 01;05;06;21

We don't have any government

institutions helping people

01;05;07;06 - 01;05;09;26

start using AI in their jobs and adjust.

01;05;09;26 - 01;05;13;17

So be that person who helps your team.

01;05;13;17 - 01;05;16;19

Get ready for the new age

because it is happening.

01;05;16;21 - 01;05;18;07

Maybe it's lower, maybe faster,

01;05;18;07 - 01;05;20;19

but it is happening

and things are getting augmented.

01;05;22;14 - 01;05;25;01

Lead from the front I, I love it.

01;05;25;01 - 01;05;28;20

Marina, I wanted to say such a big

thank you for coming on to the show today.

01;05;28;27 - 01;05;32;06

I really appreciate all your insights

and a fantastic conversation.

01;05;32;07 - 01;05;33;18

Thank you so much for having me.

01;05;33;18 - 01;05;36;04

Thank you.

01;05;36;04 - 01;05;38;08

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