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Use this workbook to capture the results from several exercises in the blueprint Deliver Digital Products at Scale.
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Develop competitive criteria, models, and data to help evaluate your desired sales opportunities to correctly position your company and products in your battlecards.
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Create a personalized approach to defining your ideal customer profile (ICP), uncover valuable insights to develop a targeted account list (TAL), and measure your marketing...
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Capture and refine buyer journey insights.
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Validate journeys with customer input.
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Map adaptive customer journeys.
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Track emerging trends shaping CX.
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Align technology investments with CX priorities.
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Use the Requirements Workbook to clarify what your organization truly needs from a solution, addressing both organizational outcomes and technical sustainability.
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This workbook helps organize and manage your assets, contacts, calendars, and AI research queries
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