Marketing Solutions - Templates & Policies

SMMP RFP Template

A request for proposals lets organizations give vendors a detailed account of the requirements and the expected capabilities of their desired suite. Create a defined...

Buyer Persona Creation Template

This template accompanies the Create a Buyer Persona and Journey blueprint and is used to run a buyer persona attribute capture session with colleagues.

Go-to-Market Strategy Presentation Template

The Go-to-Market Strategy Presentation Template helps you capture and easily present your team analysis and findings to complete your Go-to-Market strategy.

Buyer Persona and Journey Summary Template

This template accompanies the Create a Buyer Persona and Journey blueprint and is used to cut and paste findings from the Buyer Persona Creation Template and/or the Buyer...

Lead Gen Engine Optimization Strategy Template

A step-by-step document that walks you through how to properly optimize the performance of your lead gen engine.

Frontline Manager Change FAQ Template

Use this template to help frontline managers address common questions and concerns around change.

Customer Satisfaction Executive Presentation Template

Make the case for the right customer satisfaction metrics.

Sustainment Owner Planning Template

Provide the owners of sustainment plan implementation with this template to drive accountability for sustainment implementation.

Web Experience Management Strategy Summary Template

The strategy summary encompasses all activities and delivers an overview of what the strategy will look like in a presentable fashion. Create a defined strategy by...

Change Reactions and Responses Tactics Catalog

Use this tool to enable frontline managers to identify change reactions, uncover underlying causes, and use appropriate tactics to manage reactions.
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