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By completing the Customer Advocacy Maturity Assessment Tool, you will gain insight into areas of strength and weakness, identify areas of improvement and where to focus...
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Use this template to gain approval for your customer advocacy pilot by communicating pilot goals, key decisions, success metrics, and milestones to stakeholders and...
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The Brand Architecture Strategy Template is a tool for creating a coherent brand identity that enables businesses to launch new products and services, prepare for...
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Competitive intelligence provides foresight in a rapidly changing business world, enabling businesses to anticipate market shifts, adapt strategies proactively, and...
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Effective market segmentation research is essential, providing a clear path forward by identifying lucrative market segments for targeted efforts.
Proper research should...
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AI is driving the 4th evolution of customer service, dramatically reducing wait times, personalizing customer experiences, and giving agents the tools they need to perform...
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Use this workbook to select a CI software vendor. List high-value use cases, technical requirements, qualifications, implementation deliverables, and total cost of...
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Learn and understand CI software capabilities and trends and define your use cases and requirements
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This survey is a scoring diagnostic for CTOs and CMOs to measure their current level of alignment.
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Use this research to to bridge the gap between marketing and IT. CMOs and CTOs will benefit from improved alignment that will help remove barriers to growth, enhance...
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