Enterprise Applications - Tools

Marketing Collateral Activation Playbook

The collateral activation playbook is an easy-to-use guide where you can outline the goals of your collateral investment and identify key metrics.

Marketing Collateral FAQs

Your one-stop shop for all your questions on marketing collateral, sales collateral, SoftwareReviews collateral, and brand collateral.

Crush Your Product Launch Workbook

This workbook is designed to help marketers ensure launch readiness. It should be completed after reviewing the Crush Your Product Launch blueprint.

Live Event Checklist

Ensure every task is completed at the right time.

Build, Buy, or Shut It Down Workbook

A structured product strategy workbook to help you prioritize strategy activities and build a product roadmap to ensure success.

Customer Satisfaction Metrics Diagnostic

Determine which customer satisfaction metrics you should really be measuring.

Customer Satisfaction Metrics Library

Find the right customer satisfaction metrics and definitions.

AI Use Cases

A comprehensive repository of AI use cases across the Technology and Marketing Management framework.

AI Evaluation Tool

Flesh out your AI use cases and create AI initiatives with assigned value and readiness scores. Rank and present your highest-scoring AI initiatives.

Marketing Budget Worksheet for Software & Technology Companies

The Marketing Budget Worksheet for Software and Technology Companies is a comprehensive tool that allows you to create a marketing budget based on your annual recurring...
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