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This research allows organizations to successfully coordinate social initiatives through the implementation of a social media program that includes process workflows, a...
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Multi-site ERP is always a challenge. IT leaders must balance innovation within sites against a potential technical jumble of technologies, standards, and integrations.
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The explosion of information in today's organizations is rapidly decreasing employees' ability to find specific content. Build a framework to deal with the mounting...
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Integrating the right social media services into your business is often a neglected component of building (or optimizing) a social media strategy. Jumping the gun on...
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Social analytics are indispensable in gaining real-time insights across marketing, sales, and customer service. Use social analytics to tap into the "world's largest...
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This blueprint is designed to help IT and marketing achieve absolute consensus on the prioritization of digital channels and to create a roadmap for IT to build all...
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If IT fails to adequately support Sales, the organization’s revenue will be in direct jeopardy. CIOs and Applications Directors must work with their counterparts in the...
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Obtain a deep understanding of the business goals and user experience (UX) of your website through personas, use cases, user workflows, and SWOT analysis. Use this...
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Development teams do not always regularly gauge how users interact with their website. Teams must ensure user needs are the driving force behind the development and...
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Use data-driven insights to understand your end user’s reception, adoption, and behaviors on your website, and to validate the website’s value for future UX enhancements.
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