Enterprise Applications - Briefs and Notes

Adapting to Economic Uncertainty: Revisit Your Segmentation, Partners, Pricing & Supply Chain Strategies

Your short- and long-term plans might leave you unprepared for what’s happening.

Google's Customer Engagement Suite (AI)ms to Transform Customer Experience

New AI-powered Agents help humans improve customer engagement at scale

Adobe Bridges the Gap From Concept to AI Marketing Success

Enhance customer engagement with personalized experiences and agentic AI.

Elevate Your SEO Strategy

SEO platforms like Conductor help businesses automate tasks, gain deep insights, and analyze competitors to optimize keywords, content, and technical website performance....

Siteimprove’s MarketMuse Acquisition Accelerates AI-Powered Convergence of SEO and Competitive Intelligence

Exploring the impact of acquisitions, competitive market intelligence, and search engine and website content optimization on digital marketing strategies.

Tech Trends 2025: A Strategic Imperative for CMOs and CPOs

Software providers must address six critical trends defined in Info-Tech’s Tech Trends 2025. These trends will drive product innovation and spending shifts toward AI,...

Custom Vendor Landscape: Marketing Referral Platforms

Referral marketing is the process in which loyal customers are mobilized to promote the brand, product, or service to someone else. This can happen naturally by...

How AI Is Driving the 4th Revolution in Customer Experience

AI is driving the 4th evolution of customer service, dramatically reducing wait times, personalizing customer experiences, and giving agents the tools they need to perform...

NICE Enlighten AI – The Kiss of Death for Traditional Call Centers?

Discover how NICE Enlighten AI is transforming call centers. Say goodbye to traditional call centers and hello to the future of enterprise customer experience.

Gen AI: Overhyped or Long-Term Revenue Generator?

Integrating generative AI offers significant opportunities and challenges for companies amid an extreme technology hype cycle. With AI spending down and many projects...
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