Customer Relationship Management - Research Notes

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Select a Marketing Management Suite – Executive Brief Read this Executive Brief to understand how to turbocharge your company’s marketing capabilities with a marketing management suite.
Succeed With Digital Strategy Execution – Executive Brief Read this Executive Brief to understand why taking an application roadmapping approach to digital strategy execution is imperative to move the strategy forward.
Build a Strong Technology Foundation for Customer Experience Management – Executive Brief Read this Executive Brief to understand the growing traction behind CXM, why you should embark on a CXM project, and why it is important to do so now.
salesforce.com Buyer's Advice Info-Tech's buyer's advice will help you optimize spending on salesforce.com and avoid buyer's remorse.
Peer Survey Results Overview December 2010 Info-Tech recently conducted several surveys for our research projects. This document is a high level summary of those results and an introduction to the resulting research.
Building Rock-Solid Web-Based Customer Service Web-based customer service is a critical component of customer service strategy that both private and public sector organizations and their customers rely on every day. A...