Build a More Effective Go-to-Market Strategy – Executive Brief

Use our concise Executive Brief to align your team on a shared GTM strategy vision and the benefits of a more effective GTM strategy.

Develop a Web Experience Management Strategy – Executive Brief

Web Experience Management (WEM) suites are a rapidly maturing and dynamic market, with a landscape full of vendors with cutting edge solutions and diverse offerings. As a...

Create a Buyer Persona and Journey – Executive Brief

Our Executive Brief helps marketers, executives, product teams, and sales see buyer personas and journey mapping as critical to their success and provides a step-by-step...

Proactive Brand Management

Discover and address brand weaknesses to boost B2B sales. Ensure website and social media consistency, enhance user experience, and maintain cohesive brand messaging for...

Reconceptualize Job Descriptions Executive Briefing

Use this briefing to make the case to your executives and evaluate the impact on the organization of a defined and streamlined job description process.

Case Studies: Design the Employee Experience

Refer to these case studies for examples of creating an employee experience to meet employee and employer needs.

Design the Employee Experience Executive Briefing

Use this briefing to make the case to your executives to lead the organization through designing an employee experience that balances employer and employee needs.

Optimize Lead Generation With Lead Scoring – Executive Brief

Read our concise Executive Brief to find out why you should optimize lead generation with lead scoring, review SoftwareReview Advisory’s methodology, and understand the...

Select and Implement a Social Media Management Platform – Executive Brief

Read this Executive Brief to understand how you can maximize the value of your social initiatives.

Case Studies: Activate Frontline Managers in Change Management

Refer to these case studies for examples of how to successfully involve frontline managers in change initiatives.
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