Enterprise Applications - Blueprints

Build IT Capabilities to Enable Digital Marketing Success

Investment in digital marketing technology has exploded as consumers flock to digital channels like email, social networking, video, photo, and mobile apps. IT has less...
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Drive Real Business Value with an HRIS Strategy

Organizations are realizing that attracting the best talent and unlocking their human capital potential begins the moment HR is a strategic business partner. Through the...
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Take an Educated Approach to Developing an LMS Strategy

Build an LMS strategy based on corporate objectives and L&D goals by considering the four pillars of LMS: content, people, process, and technology.
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Develop a Web Experience Management Strategy

A company’s web presence is its front face to the world. Ensuring you have a well-defined strategy in place for web content management and web analytics is critical to...
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Build a Strong Technology Foundation for Customer Experience Management

This blueprint will help you develop a technology strategy for customer experience management and adopt best practices for managing your organization’s customer-facing...
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Drive Customer Convenience by Enabling Text-Based Customer Support

This blueprint will help you assess if using text messaging channels is a prudent avenue to provide your customers with real-time service and support.
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Select and Implement a Social Media Management Platform

SMMPs reduce complexity and increase the results of enterprise social media initiatives. SMMPs integrate with a variety of different social media services, including...
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Succeed With Digital Strategy Execution

The devil is in the details: ensure you have a strong roadmap of enabling applications and technologies to support the enterprise digital strategy once it has been created.
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Select a Marketing Management Suite

Determine whether marketing management suite (MMS) technology is right for your organization. Find your use case and select an appropriate marketing solution by utilizing...
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Activate Your Augmented Reality Initiative

This blueprint reviews Info-Tech’s business-centric definition of augmented reality, as well as the technology’s key benefits and how it will impact a variety of...
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