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Webinar: Kick-Start an Esports Initiative at Your Casino

Here is part 3 of a 3-part Gaming & Hospitality Research Center (GHRC) series on post-pandemic casino revenue growth and diversification.

2020 was a disastrous year for traditional sports markets, but the pandemic increased the audience for esports considerably, transforming it into a serious competitive sporting event that rivals traditional pro-sports leagues. Not only does esports align with the Millennial demographic, but as a competitive game it also opens the future possibility of betting. While the business model for esports is dynamic and under-defined, casino operators must be prepared to evaluate and experiment with various esports approaches to balance the customer experience with the investment return and integration into the existing casino ecosystem.

Bring your questions about eSports models and platforms to this webinar, where we will:

  • Clarify the esports culture and how that culture can be best approached by casinos to create a sustainable business venture that engages a sought-after demographic.
  • Review the requirements that a casino needs to purchase or outsource to implement different esports initiatives.
  • Featured Speakers

    Larry Fretz

    Vice President, Gaming, Hospitality & Industry Research
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    Dave Wallace

    Vice President, Industry Research
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