What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
1
Since last award
87 Plan to Renew
2
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Caring
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Basic Reporting and Analytics
Campaign Management
Email Delivery
Sales Intelligence & Conversion Rates
Auto-Responders
SPAM Compliance
Surveys and Polling
Segmentation
Dynamic Content
Email Templates
Content Authoring
Vendor Capability Ratings
Usability and Intuitiveness
Business Value Created
Ease of Implementation
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Quality of Features
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Zoho Campaigns Reviews
Sharon F.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2021
Fantastic email marketing campaign product
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
I have not seen great difference between Zoho Campaigns and other similar products.
What is your favorite aspect of this product?
I like the fact this product sends email campaigns to our clients on time to notify them on our products and services.
What do you dislike most about this product?
I have not experienced any negativity from this product.
What recommendations would you give to someone considering this product?
I highly recommend this great platform to any organization for effective email marketing campaigns implementation.
Pros
- Efficient Service
- Inspires Innovation
- Caring
- Client Friendly Policies
Gerald W.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2021
Send marketing emails easily with Zoho Campaigns
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
I have no experience from other similar products.
What is your favorite aspect of this product?
It is very effective in sending marketing emails to clients and updating them on the emergence of new products and the progress of current products and services.
What do you dislike most about this product?
I have not been faced by any negative challenge from this great product.
What recommendations would you give to someone considering this product?
I highly recommend this great marketing product to nay organization for effective customer relationship.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Carmealy M.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Nov 2020
This platform improves email marketing.
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
It tends to be more precise when a metric is needed to understand customers and select the target audience. This is a better solution for campaigns since it allows a better control in the management and a more precise analysis for the constant taking of decisions within the company about the marketing strategies.
What is your favorite aspect of this product?
I can perform A / B tests without any problem and can see the results through a detailed graphical representation. Take a clearer view of the impact you have had on customers and potential customers. I can integrate them with all Zoho tools for better complementation. I can practically create a campaign in a very short time and publish it instantly, in addition the workflow is highly optimized helping this to understand how to really market and improve your relationship with customers through email marketing tracking.
What do you dislike most about this product?
This platform may have a problem and it is the learning stages since it can be a bit confusing when using it for the first time, on many occasions I had to contact support to solve my doubts, which they attended to me very satisfactorily. However, the platform in general terms is very stable and comfortable to use.
What recommendations would you give to someone considering this product?
Personally, it works well, meets expectations and goes hand in hand with Zoho CRM which for me allows me to do a more complete marketing than other platforms.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
