What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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Since last award
96 Plan to Renew
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Since last award
87 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Caring
- Respectful
- Client Friendly Policies
- Generous Negotitation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
Sales Intelligence & Conversion Rates
Segmentation
Basic Reporting and Analytics
Surveys and Polling
Text Messaging
Contact Database
Content Authoring
Dynamic Content
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Breadth of Features
Quality of Features
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
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Zoho Campaigns Reviews
Piyush D.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2026
Reliable and cost effective email marketing
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho campaign stands out mainly for its pricing and well it fits into Zoho ecosystem.
What is your favorite aspect of this product?
The email builder is simple the drag and drop and setting up campaign doesn't take much time.
What do you dislike most about this product?
The reporting and analytical of the tool could be much better.
What recommendations would you give to someone considering this product?
I would recommend Zoho if someone is looking for budget friendly and east to use email marketing tool'
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Saves Time
Sara B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2026
Outreaching made simpler
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho Campaigns distinguishes itself through its seamless integration with the broader Zoho ecosystem. This integration enables smooth data synchronization, better audience segmentation, and more personalized campaigns. The platform also offers a clean, intuitive interface that balances ease of use with robust functionality.
What is your favorite aspect of this product?
The most appreciated aspect of Zoho Campaigns is how easily it enables personalized and automated email communication. Creating campaigns using customizable templates is straightforward. The automation features allow me to set up drip campaigns, follow-ups, and behavior-based emails with minimal effort. Real-time analytics and detailed reports provide clear insights, helping us continuously optimize our campaigns.
What do you dislike most about this product?
Nothing really stands out as frustrating or limiting, and the experience has been smooth enough that there aren’t any noticeable downsides worth calling out.
What recommendations would you give to someone considering this product?
I would recommend you spend time setting up segments and automations in the beginning to get the most out of the platform.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
Udaibir S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Aug 2025
Many use cases, easy to use
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Pricing, ease of use, trust and security
What is your favorite aspect of this product?
Ease of use, intuitive interface
What do you dislike most about this product?
Clunky interface Initial implementation Confusing error messages
What recommendations would you give to someone considering this product?
Yes, for sure
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Saves Time
