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Zapier

Zapier

Composite Score
8.8 /10
CX Score
9.0 /10
Category
Zapier
8.8 /10

What is Zapier?

Zapier is a no-code automation platform that connects over 8,000 different web applications (like Gmail, Slack, and Salesforce) to automate workflows without requiring coding knowledge.

Company Details


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Awards & Recognition

Zapier won the following awards in the Data Integration category

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Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

95 Plan to Renew

2
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative
5% Neutral
94% Positive

Pros

  • Enables Productivity
  • Reliable
  • Performance Enhancing
  • Saves Time

Feature Ratings

Average 81

Real Time Integration

84

iPaaS

84

Data Quality Profiling and Cleansing

83

Batch Integration

82

Exception Handling and Notifications

82

Data Virtualization

82

Synchronization and Replication

81

API Management and Orchestration

81

Data Security

81

Administrative Features

81

Multi Channel Support

80

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Ease of Data Integration

84

Quality of Features

84

Business Value Created

83

Breadth of Features

83

Usability and Intuitiveness

82

Ease of Customization

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

81

Vendor Support

78

Availability and Quality of Training

78

Zapier Videos

Zapier Reviews

Paweł M.

  • Role: C-Level
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

Easy to use, but a bit pricey.

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

Zapier is known for its wide-ranging ability to connect with over 2,000 apps, making it one of the most flexible automation tools available. It can link multiple apps and create multi-step workflows without needing coding knowledge, which is a big advantage. This flexibility allows businesses to efficiently automate complex processes.

What is your favorite aspect of this product?

I really like how user-friendly Zapier is. It's so easy to set up automations with the drag-and-drop feature and clear instructions. At each step, you can test if everything is working. There are also pre-built templates that make it easy for beginners to start quickly. What I didn't realize at first is that Zapier has a lot of pre-built tools and capabilities that are really useful for building automated workflows.

What do you dislike most about this product?

One drawback of Zapier is its pricing structure. While there is a free plan, it has limits on the number of tasks and integrations. For businesses with high-volume needs, the cost can go up quickly. Some advanced features are also only available on higher-tier plans.

What recommendations would you give to someone considering this product?

I recommend starting with the free plan to explore its capabilities. Identify key processes that could benefit from automation and test them first. Also, assess your integration needs and estimate the volume of tasks to choose the most cost-effective plan. Lastly, take advantage of the wealth of (YouTube) tutorials and community resources available to maximize your use of the platform.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Unique Features
  • Helps Innovate

Cons

  • Leverages Incumbent Status
  • Less Inspiring
  • Vendor's Interest First

Alex G.

  • Role: Operations
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

Simple yet powerful automation tool!

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier's unique selling point is its ease of use and versatility. It allows users to connect various apps and automate tasks without requiring extensive technical knowledge. This makes it a popular choice for businesses and individuals looking for a simple yet powerful automation tool.

What is your favorite aspect of this product?

My favorite aspect would be its ability to streamline repetitive tasks and increase efficiency. The idea of automating mundane chores and freeing up time for more creative or strategic work is incredibly appealing.

What do you dislike most about this product?

One potential drawback could be the learning curve for those who are not tech-savvy. While Zapier is designed to be user-friendly, it might require some initial effort to understand the concepts and build complex workflows. Additionally, some users have mentioned that the platform can become overwhelming with a large number of integrations and automations.

What recommendations would you give to someone considering this product?

Zapier is a versatile automation tool that can streamline repetitive tasks. To get the most out of it, start small, leverage the community, carefully consider pricing and integrations, and be aware of potential limitations. By following these tips, you can effectively use Zapier to increase efficiency and productivity in your workflow.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Unique Features

dev m.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2026

It is fast, easy, but not build for everything.

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier is built so that non-developers product manager, marketers, operations team can create and manage workflows without constant engineering support and for any kind of system engineers this reduces the number of small automation requests that usually pills up. it also stands out because it emphasizes speed over complexity.

What is your favorite aspect of this product?

According to my point of view a lot of tools promise power, flexibility, or control but they usually come come with setup overhead, maintenance, or constant tweaking. the thing that stands out to me is how it tells us solve problems instantly without overengineering them. i also appreciate that it empowers non-engineering teams.

What do you dislike most about this product?

According to my point of view i think that everything is smooth like we connect apps, set up a few triggers, and things just work. but as soon as we try to build something even slightly complex, we begins to notice the cracks. another frustration is the lag of control and visibility. So basically Zapier is great for getting things done quickly, but it does not grow with ourself very quickly.

What recommendations would you give to someone considering this product?

I would recommend using Zapier for what its genuinely good at quick, practical automations that saves time immediately and if we already know that our workflows will become complex or business-critical, its worth thinking ahead. I would also suggest that that keeping an eye on how we structure our automations from the beginning.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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