Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
Zapier Logo Award Winner Product Badge
Zapier Logo Award Winner Product Badge
Zapier

Zapier

Composite Score
8.7 /10
CX Score
9.0 /10
Category
Zapier
8.7 /10

What is Zapier?

Zapier is a no-code automation platform that connects over 8,000 different web applications (like Gmail, Slack, and Salesforce) to automate workflows without requiring coding knowledge.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Zapier won the following awards in the Data Integration category

Filter By

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

94 Plan to Renew

3
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

2% Negative
4% Neutral
94% Positive

Pros

  • Enables Productivity
  • Reliable
  • Saves Time
  • Helps Innovate

Feature Ratings

Average 81

Real Time Integration

83

iPaaS

83

Exception Handling and Notifications

81

Batch Integration

81

Data Quality Profiling and Cleansing

81

Synchronization and Replication

81

Data Virtualization

81

Administrative Features

81

API Management and Orchestration

81

Data Security

81

Multi Channel Support

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Ease of Data Integration

83

Quality of Features

83

Breadth of Features

82

Business Value Created

82

Usability and Intuitiveness

82

Ease of Customization

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Vendor Support

78

Availability and Quality of Training

77

Zapier Videos

Zapier Reviews

Miriam B.

  • Role: Operations
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

Excellent for integrating data and automating task

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

It simplifies my job by utilizing automation, and the data is sent to a CRM, resulting in increased profits for the company. Zapier automates the transmission of contact records to a partner company for real-time phone communication. Zapier is my right hand when it comes to connecting submissions from Paperform to my Airtable base. I need to employ a highly difficult and long questionnaire in Paperform, but Zapier straightforward UI makes it so much easier.

What is your favorite aspect of this product?

Zapier, which includes both default and configurable capabilities, is exceedingly simple to set up and links to so many services flawlessly that it makes sending data to various apps insanely simple. I required some extra connectors while designing a no-code platform to make the majority of my website self-contained. I discovered Zapier with a few clicks and realized it could combine everything I needed (in this example, Airtable, Softr, and Paperform).

What do you dislike most about this product?

Some app endpoints are quite restrictive, requiring you to construct a Zap for each piece or account you wish to automate; for those automations, we still have to write bespoke code. If you've never used an automation tool before, it might be difficult to comprehend at first. Sometimes the triggers can be difficult to understand, but this is generally due to a data issue with the built-in app rather than Zapier.

What recommendations would you give to someone considering this product?

Zapier is an excellent tool for automating Salesforce, ActionNetwork, Slack, Email, and Airtable. It's an essential tool for more extensive automation (as opposed to native Airtable automation, for example). I especially appreciate how simple troubleshooting is using the Zap History tool. We may use Zapier to send data from online forms to various databases and backends, reducing laborious copy and paste and heavy lifting for employees.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Dominik E.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

The Game Change when it comes to integrating data

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

The absolute simplicity of using Zapier is what makes this product different to any other competitor. The reliability and amazing support content (and team). Every marketer loves Zapier

What is your favorite aspect of this product?

The simplicity of building entire workflows in minutes, from heavy lift of data to simple pings in Slack

What do you dislike most about this product?

UX around error messages and failures, but barely worth mentioning

What recommendations would you give to someone considering this product?

No brainer, connect a few apps to get started on a basic license, and you quickly realise you won't be able to live without it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cherlyn C.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Industry Standard, could be much less for Starter

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

It's the industry standard and people are very familiar with it. It's also extremely robust and easy to connect the "zaps."

What is your favorite aspect of this product?

It's just extremely easy to set up and connect APIs without a developer.

What do you dislike most about this product?

The price is a bit steep if you are a light user. I would pay $10 a month for 500 tasks, I don't need 750 tasks for $19.99 and to be locked in for a year.

What recommendations would you give to someone considering this product?

See if the free tier works for you, then decide if you want to do the starter.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Most Popular Zapier Comparisons

Visit our IT’s Moment: A Technology-First Solution for Uncertain Times Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171