What is Xero?
Xero is a global online accounting system for small businesses and their advisors.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Xero?
Pros
- Reliable
- Respectful
- Saves Time
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Accounts Receivable Invoicing
Expense Management
Accounts Payable Purchase Orders
General Ledger Chart of Accounts
Dashboards, Analytics and Reporting
Integration APIs
Reconciliation
Cost Revenue Tracking
Cash Flow Management
Budgeting Forecasting
Project Accounting
Vendor Capability Ratings
Usability and Intuitiveness
Quality of Features
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Business Value Created
Breadth of Features
Ease of Customization
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Xero Reviews
Funom H.
- Role: Finance
- Industry: Media
- Involvement: End User of Application
Submitted Oct 2025
Great for Simple, Everyday Accounting
Likeliness to Recommend
What differentiates Xero from other similar products?
Xero stands out for its clean interface, real-time financial tracking, and seamless bank reconciliation. It’s also cloud-based, so you can access your accounts anytime and anywhere.
What is your favorite aspect of this product?
I like how easy it is to track expenses and reconcile bank statements. The automation really saves time on daily accounting tasks.
What do you dislike most about this product?
The Starter version has limited invoice and bill entries, which can be restrictive for growing businesses.
What recommendations would you give to someone considering this product?
It’s a great choice if you’re just starting out or manage small finances. But if your business is growing fast, consider upgrading to a higher plan for more flexibility.
Pros
- Helps Innovate
- Trustworthy
- Inspires Innovation
- Caring
Anthony K.
- Role: Student Academic
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2025
best cloud-based accounting platform
Likeliness to Recommend
What differentiates Xero from other similar products?
The automation of process which simplifies work
What is your favorite aspect of this product?
i like the integration with other software including payroll payments
What do you dislike most about this product?
Nothing i dislike on the tool
What recommendations would you give to someone considering this product?
Yes i would recommend the tool
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Ishmael S.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Sep 2025
easy bank reconciliation
Likeliness to Recommend
What differentiates Xero from other similar products?
Ease of Use, Xero has intuitive and clean interface makes it differ from others
What is your favorite aspect of this product?
Mobile phone application makes users to access the tool at ago
What do you dislike most about this product?
Customer support team delay to respond to inquires
What recommendations would you give to someone considering this product?
i would recommend the tool
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features