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Xero Logo Award Winner Product Badge
Xero Logo Award Winner Product Badge
Xero Inc

Xero

Composite Score
8.8 /10
CX Score
9.0 /10
Category
Xero
8.8 /10

What is Xero?

Xero is a global online accounting system for small businesses and their advisors.

Company Details


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Awards & Recognition

Xero won the following awards in the Accounting - Small Business category

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Xero Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Xero.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Xero?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Respectful
  • Saves Time
  • Performance Enhancing

Feature Ratings

Average 84

Accounts Receivable Invoicing

88

Expense Management

85

Accounts Payable Purchase Orders

85

General Ledger Chart of Accounts

84

Dashboards, Analytics and Reporting

83

Integration APIs

83

Reconciliation

82

Cost Revenue Tracking

82

Cash Flow Management

82

Budgeting Forecasting

78

Project Accounting

77

Vendor Capability Ratings

Average 82

Usability and Intuitiveness

85

Quality of Features

85

Ease of Implementation

84

Ease of Data Integration

84

Ease of IT Administration

84

Business Value Created

82

Breadth of Features

81

Ease of Customization

81

Vendor Support

80

Availability and Quality of Training

80

Product Strategy and Rate of Improvement

79

Xero Reviews

Funom H.

  • Role: Finance
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2025

Great for Simple, Everyday Accounting

Likeliness to Recommend

8 /10

What differentiates Xero from other similar products?

Xero stands out for its clean interface, real-time financial tracking, and seamless bank reconciliation. It’s also cloud-based, so you can access your accounts anytime and anywhere.

What is your favorite aspect of this product?

I like how easy it is to track expenses and reconcile bank statements. The automation really saves time on daily accounting tasks.

What do you dislike most about this product?

The Starter version has limited invoice and bill entries, which can be restrictive for growing businesses.

What recommendations would you give to someone considering this product?

It’s a great choice if you’re just starting out or manage small finances. But if your business is growing fast, consider upgrading to a higher plan for more flexibility.

Pros

  • Helps Innovate
  • Trustworthy
  • Inspires Innovation
  • Caring

Anthony K.

  • Role: Student Academic
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2025

best cloud-based accounting platform

Likeliness to Recommend

9 /10

What differentiates Xero from other similar products?

The automation of process which simplifies work

What is your favorite aspect of this product?

i like the integration with other software including payroll payments

What do you dislike most about this product?

Nothing i dislike on the tool

What recommendations would you give to someone considering this product?

Yes i would recommend the tool

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Ishmael S.

  • Role: Finance
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2025

easy bank reconciliation

Likeliness to Recommend

9 /10

What differentiates Xero from other similar products?

Ease of Use, Xero has intuitive and clean interface makes it differ from others

What is your favorite aspect of this product?

Mobile phone application makes users to access the tool at ago

What do you dislike most about this product?

Customer support team delay to respond to inquires

What recommendations would you give to someone considering this product?

i would recommend the tool

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

Most Popular Xero Comparisons

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