This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

Twilio

SendGrid Email Marketing

8.8 /10

56 Reviews Write a Review

What is SendGrid Email Marketing?

Send with confidence. Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

Filter By

1 Top Rated Capabilities

11 Top Rated Features

2023

0 Top Rated Capabilities

8 Top Rated Features

2022

SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

87 Likeliness to Recommend

94 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

2
Since last award

{y}

{name}

Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

5% Negative

4% Neutral

91% Positive

Pros

Acts with Integrity
Security Protects
Respectful
Client Friendly Policies

Feature Ratings

Average 87

Email Delivery

A/B Testing

Surveys and Polling

Mobile Optimized

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Segmentation

Auto-Responders

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 84

Business Value Created

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Quality of Features

Vendor Support

Ease of Customization

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

SendGrid Email Marketing Reviews

Sujith B.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

All in one email Software

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

Scalability and Flexibility Marketing automation Deliverability

What is your favorite aspect of this product?

High deliverability rates, Focus on marketing campaigns are the few things that highlights sendgrid form other marketing tools

What do you dislike most about this product?

Pricing, Limited free tier, Reporting limitations of who have opened the campiagns, who are all the prospective clients can be tracked down by ai which can be added

What recommendations would you give to someone considering this product?

Ai's recommmendations can be added in terms fo reporting, follow-up and other tangible things.

Pros

Helps Innovate
Continually Improving Product
Unique Features
Efficient Service

Cons

Vendor's Interest First

John P.

Role: Sales Marketing
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Powerful and trustworthy for our system emails

Likeliness to Recommend

8 /10

What differentiates SendGrid Email Marketing from other similar products?

The Security and integrating our tracking / warehosue systems are great

What is your favorite aspect of this product?

Working with temaplates, ease of use of the editor and HTML/CSS coding is simple

What do you dislike most about this product?

Website interface could be better or helpful for users

What recommendations would you give to someone considering this product?

Perfect for system automated emails and trustworthy brand software

Pros

Effective Service
Helps Innovate
Reliable
Performance Enhancing

Mehmet Arif A.

Role: Consultant
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Mailing has never been this easy.

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

Email Analytics and Reporting

What is your favorite aspect of this product?

SendGrid provides detailed analytics and reporting tools, offering insights into email engagement, open rates, click-through rates, and other key performance indicators.

What do you dislike most about this product?

sometimes it takes too long to send

What recommendations would you give to someone considering this product?

just use it. we are satisfied

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Unique Features

Latest Research

SendGrid Email Marketing

What is SendGrid Email Marketing?

Company Details

Need Assistance?

Awards & Recognition

SendGrid Email Marketing Ratings

87 Likeliness to Recommend

94 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love SendGrid Email Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Surveys and Polling Ability to survey customers and gather feedback.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SendGrid Email Marketing Reviews

Sujith B.

All in one email Software

Likeliness to Recommend

Pros

Cons

John P.

Powerful and trustworthy for our system emails

Likeliness to Recommend

Pros

Mehmet Arif A.

Mailing has never been this easy.

Likeliness to Recommend

Pros

Most Popular SendGrid Email Marketing Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Campaign Monitor by Marigold

Constant Contact

Adobe Campaign

Title

1
Since last award

2
Since last award

Feature Ratings

Email Delivery

A/B Testing

Surveys and Polling

Mobile Optimized

Campaign Management

Basic Reporting and Analytics

Dynamic Content

Segmentation

Auto-Responders

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Quality of Features

Vendor Support

Ease of Customization

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training