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SecondNature

Second Nature

Composite Score

7.9 /10

CX Score

8.3 /10

32 Reviews Write a Review

What is Second Nature?

Scale up your sales coaching with Second Nature’s sales coaching software. It provides a “virtual pitch partner” that uses conversational AI to have actual discussions with sales reps, score them, and help them improve on their own, so they can ace every sales call.

Company Details

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Awards & Recognition

Second Nature won the following awards in the Sales Coaching category

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7 Top Rated Capabilities

12 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

10 Top Rated Capabilities

12 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

11 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

11 Top Rated Features

2022

Second Nature Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Second Nature.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Second Nature?

0% Negative

4% Neutral

96% Positive

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Effective Service

Feature Ratings

Average 83

Custom Scorecard Templates

Collaboration

Dashboards, Analytics and Reporting

Coaching Records

Gamification

Application Integration

LMS Integration

Coaching Notes

Video Practice

AI Simulation Training

AI Feedback

Vendor Capability Ratings

Average 81

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Quality of Features

Breadth of Features

Ease of Data Integration

Ease of Customization

Second Nature Reviews

David B.

Role: Sales Marketing
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2026

My overall experience with Second Nature.

Likeliness to Recommend

9 /10

What differentiates Second Nature from other similar products?

Second Nature helped me scale the program without having to add enablement headcount, which was the whole point. It works behold the core sales team, and we even run new hire onboarding through it.

What is your favorite aspect of this product?

My prep time as a manager has dropped because the platform takes care of the receptive parts of coaching. I like that I can adapt a discovery template for a new segment without starting from scratch, and the bar stays consistent for every new hire regardless of who runs onboarding.

What do you dislike most about this product?

I can't think of anything right now. Second Nature has been helpful and useful.

What recommendations would you give to someone considering this product?

Yes, I highly recommend Second Nature. It's a great and excellent tool.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Shaurya M.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Fantastic

Likeliness to Recommend

6 /10

What differentiates Second Nature from other similar products?

Different variety and world class service

What is your favorite aspect of this product?

Everything, its amazing to see the impact

What do you dislike most about this product?

Nothing on top of mind

What recommendations would you give to someone considering this product?

Go for it, you wont go wrong

Pros

Efficient Service
Respectful
Client Friendly Policies
Generous Negotitation

Robert S.

Role: Operations
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Sharp IA for training sales representatives

Likeliness to Recommend

10 /10

What differentiates Second Nature from other similar products?

Second Nature is very interactive and helpful when it comes to the script portion of training.

What is your favorite aspect of this product?

It permits more resources for agents to get practice with the sales process and I like the unlimited training attempts.

What do you dislike most about this product?

AI can glitch sometimes if you aren't specific enough and this can lead to a improper response.

What recommendations would you give to someone considering this product?

Second Nature will help agents become confident talking about your products and selling them.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Second Nature

What is Second Nature?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

Second Nature Ratings

88 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Second Nature?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Custom Scorecard Templates Ability to customize templates based on organizational KPIs, activities and objectives.

Collaboration Able to share feedback, calls or videos with other individuals within the organization and allow peers to give feedback.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Coaching Records Centralized view of all evaluations, ratings, feedback by user.

Gamification Create and track sales contents or competitions, badges, live leaderboards and SPIFFs to drive behavioural change.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

LMS Integration Provides full LMS capabilities by either being SCORM-compliant (integration with an existing on premise LMS) or by providing SaaS-based LMS capabilities.

Coaching Notes The solution allows managers to provide comments and feedback on calls, pitch practices etc. and to assign a score based on predefined scorecard.

Video Practice Sales teams can record a video response, creating a practice environment for individuals to handle objections, role play etc.

AI Simulation Training Sales reps have the ability to conduct a video call, slide presentation, pitch recording, product demo etc. with an AI Assistant.

AI Feedback Software is able to listen to calls and evaluate based on clarity, pace, sentence length, questions asked etc. to provide insights and score objectively.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Second Nature Reviews

David B.

My overall experience with Second Nature.

Likeliness to Recommend

Pros

Shaurya M.

Fantastic

Likeliness to Recommend

Pros

Robert S.

Sharp IA for training sales representatives

Likeliness to Recommend

Pros

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Schedule Your Call

Feature Ratings

Custom Scorecard Templates

Collaboration

Dashboards, Analytics and Reporting

Coaching Records

Gamification

Application Integration

LMS Integration

Coaching Notes

Video Practice

AI Simulation Training

AI Feedback

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Quality of Features

Breadth of Features

Ease of Data Integration

Ease of Customization