What is Salesforce Platform?
The demand for apps has quickly outstripped the development capacity of many IT departments. Salesforce Platform is the fastest way to build and deploy apps for customers, employees, and partners. By streamlining the app-building process — including giving you the basic building blocks so you never have to start from scratch — Salesforce Platform gives you the agility to tackle your app backlog and take the lead in the app revolution.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
99 Plan to Renew
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Platform?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Application Security
Collaboration
Cloud Deployment
Application Inventory and Dashboard
Audit Trail
Role-Based Access Management
Vendor Community and Marketplace
Import and Export Capabilities
Data and Entity Mapping
End to End Lifecycle Management
Cross-Platform Deployment
Vendor Capability Ratings
Business Value Created
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Ease of Data Integration
Vendor Support
Ease of Implementation
Salesforce Platform Reviews
Isioma A.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2025
Salesforce is powerful, but needs key upgrades
Likeliness to Recommend
What differentiates Salesforce Platform from other similar products?
What makes Salesforce stand out from the crowd is how flexible, scalable, and well-connected it is. While many CRMs and app platforms can feel boxed in, Salesforce opens things up with a low-code/no-code setup. Tools like Lightning App Builder, Flow, and the AppExchange make it easy for anyone from seasoned developers to non-technical users—to build and customize apps without needing to call in the IT cavalry every time. Another big plus is the Salesforce ecosystem. The AppExchange is packed with thousands of ready-to-use apps and integrations, so you don’t have to start from scratch.
What is your favorite aspect of this product?
What I love about the Salesforce Platform is how flexible it is. No matter the size of your business, whether you're just starting out or running a massive enterprise, Salesforce can adapt to fit your needs. It’s not one of those rigid systems that forces you to work a certain way. Instead, it gives you the freedom to build what works for you. One of the best parts? You don’t need to be a developer to create something meaningful. With tools like Flows, Lightning App Builder, and all the ready-made solutions on AppExchange, anyone can jump in and start building.
What do you dislike most about this product?
One thing I’ve found challenging about Salesforce is how overwhelming it can be for new users. There’s just so much packed into the platform—features, settings, customization options—and without a dedicated admin or solid training, it’s easy to feel lost at first. That steep learning curve can really slow down adoption, especially for smaller teams trying to get up and running quickly. Cost is another hurdle. Salesforce brings a lot to the table, but once you start adding licenses and extra features, the price can climb fast, making it tough for smaller businesses to justify. That said, I do think there’s real potential here.
What recommendations would you give to someone considering this product?
If you're thinking about using Salesforce, my biggest piece of advice is to start with a clear sense of what you want to achieve. It’s a powerful platform with tons of features, but without a solid strategy, it’s easy to get overwhelmed. Whether your goal is to boost customer engagement, streamline internal processes, or improve reporting, having those priorities mapped out from the beginning will help you set things up in a way that actually supports your business. I also can’t stress enough how important it is to invest in training early on. It will help you maximize its features.
Pros
- Efficient Service
- Helps Innovate
- Continually Improving Product
- Reliable
Tunde O.
- Role: Operations
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2025
Powerful and Customizable,
Likeliness to Recommend
What differentiates Salesforce Platform from other similar products?
Ease of Data intergration
What is your favorite aspect of this product?
Using it to manually pay off loans of clients.
What do you dislike most about this product?
Difficult to restore glitch.
What recommendations would you give to someone considering this product?
It give values to business
Pros
- Reliable
- Efficient Service
- Trustworthy
- Unique Features
Ansuman K.
- Role: Information Technology
- Industry: Gaming and Hospitality
- Involvement: IT Leader or Manager
Submitted May 2025
A robust and flexible CRM platform
Likeliness to Recommend
What differentiates Salesforce Platform from other similar products?
Salesforce offers unmatched customization, a vast AppExchange ecosystem, and advanced automation tools like Flow and AI-powered insights via Einstein, setting it apart from traditional CRMs.
What is your favorite aspect of this product?
Its flexibility and scalability—whether you're a small business or a global enterprise, Salesforce can be tailored to meet specific needs across sales, service, and marketing functions.
What do you dislike most about this product?
The pricing model can be difficult to navigate, and full implementation or customization often requires dedicated administrators or developers, increasing the total cost of ownership.
What recommendations would you give to someone considering this product?
Ensure you have a strong governance structure and clear ownership across business and IT. Take advantage of Salesforce’s training resources and start small with customization before scaling.
Pros
- Reliable
- Enables Productivity
- Effective Service
- Caring
Cons
- Vendor Friendly Policies