This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Intuit

Quickbooks Online

Composite Score

8.0 /10

CX Score

8.0 /10

124 Reviews Write a Review

What is Quickbooks Online?

Freedom to work across all your devices. Access QuickBooks from PC, Mac, smartphone, and tablet.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Quickbooks Online won the following awards in the Accounting - Small Business category

Filter By

3 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

2023 Data Quadrant Champion

2023

Quickbooks Online Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Quickbooks Online.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

92 Plan to Renew

1
Since last award

77 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Quickbooks Online?

7% Negative

8% Neutral

85% Positive

Pros

Reliable
Enables Productivity
Respectful
Security Protects

Feature Ratings

Average 80

Accounts Receivable Invoicing

General Ledger Chart of Accounts

Reconciliation

Expense Management

Accounts Payable Purchase Orders

Cost Revenue Tracking

Cash Flow Management

Project Accounting

Dashboards, Analytics and Reporting

Budgeting Forecasting

Integration APIs

Vendor Capability Ratings

Average 77

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Ease of IT Administration

Breadth of Features

Availability and Quality of Training

Quality of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Also Featured in...

Accounting - Midmarket

Translation missing: en.product_page.ratings.score 7.8

View Quickbooks Online in this category (opens in a new tab)

Quickbooks Online Reviews

Greg U.

Role: Finance
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2023

Well-known, cost-effective, good integrations

Likeliness to Recommend

9 /10

What differentiates Quickbooks Online from other similar products?

As I understand, Quickbooks is the stalwart accounting solution for SMBs, but there is a LOT of overlap between it and other similar products

What is your favorite aspect of this product?

The fact that it's so widely used means that the integrations seem to work pretty well

What do you dislike most about this product?

For some reason, the core accounting functionality of Quickbooks is still not intuitive - it takes an accounting background (or knowledge at the very least) to actually understand what it's doing. Someday, someone will make a general ledger software that is truly user-friendly.

What recommendations would you give to someone considering this product?

There is a habit/reflex of people talking about accounting to dismiss Quickbooks as mom-and-pop-shop software. As I see it, this is a perspective that originates from ERP salesmen/saleswomen, and doesn't reflect any actual understanding of the nuts and bolts of accounting. A reliable and accurate accounting process CAN be executed successfully in Quickbooks for many/most companies up to a certain size (the exact size can vary dramatically depending on the particulars of the company's systems and the industry).

Pros

Transparent
Helps Innovate
Continually Improving Product
Reliable

Cons

Commodity Features
Less Efficient Service
Leverages Incumbent Status

Douglas S.

Role: Vendor Management
Industry: Finance
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Feb 2023

Ubiquitous in the accounting world.

Likeliness to Recommend

9 /10

What differentiates Quickbooks Online from other similar products?

Ease of use is definitely their strong suit compared to other services, this key feature is what sets them apart in the accouting universe, along with it's integrations to other platforms, such as Expensify.

What is your favorite aspect of this product?

User friendly, hands down.

What do you dislike most about this product?

Their community page could have more content and organized instruction docs.

What recommendations would you give to someone considering this product?

Absolutely go through a free trial with them if possible.

Pros

Effective Service
Saves Time
Enables Productivity
Efficient Service

Cons

Less Friendly Negotiation

Role: Finance
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Feb 2023

Jump start your accounting now with QuickBooks.

Likeliness to Recommend

6 /10

Pros

Efficient Service
Security Protects
Continually Improving Product
Reliable

Cons

Less Productive
Less Effective Service
Less Inspiring

Latest Research

Quickbooks Online

What is Quickbooks Online?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Champion

Quickbooks Online Ratings

84 Likeliness to Recommend

92 Plan to Renew

1 Since last award

77 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+74 Net Emotional Footprint

How much do users love Quickbooks Online?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Accounts Receivable Invoicing Record of claims for payment for goods or services provided. Usually includes a customer invoicing capability

General Ledger Chart of Accounts The general ledger contains the organization’s accounts for recording assets, liabilities, revenue, and expenses.

Reconciliation Functionality that ensures that two sets of records (usually the balances of two accounts) are in agreement.

Expense Management Includes all aspects of expense forms design, completion, submission, limits and compliance, and reporting.

Accounts Payable Purchase Orders Record of debts owing for an organization. Sometimes includes a purchase order capability

Cost Revenue Tracking The process of recording, classifying, analyzing, summarizing, and allocating costs associated with a process

Cash Flow Management Includes income and expense tracking, as well as cash flow monitoring.

Project Accounting Ability to track, report and analyse financial results and implications at an individual project level

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Budgeting Forecasting Functionality allowing users to create and maintain budgets and develop forecasts, “what-if” scenarios, etc

Integration APIs Ability of the software to interface with legacy and other third party applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Accounting - Midmarket

Quickbooks Online Reviews

Greg U.

Well-known, cost-effective, good integrations

Likeliness to Recommend

Pros

Cons

Douglas S.

Ubiquitous in the accounting world.

Likeliness to Recommend

Pros

Cons

Jump start your accounting now with QuickBooks.

Likeliness to Recommend

Pros

Cons

Most Popular Quickbooks Online Comparisons

Xero

Zoho Books

FreshBooks

Wave

TallyPrime

Odoo

Schedule Your Call

1
Since last award

1
Since last award

Feature Ratings

Accounts Receivable Invoicing

General Ledger Chart of Accounts

Reconciliation

Expense Management

Accounts Payable Purchase Orders

Cost Revenue Tracking

Cash Flow Management

Project Accounting

Dashboards, Analytics and Reporting

Budgeting Forecasting

Integration APIs

Vendor Capability Ratings

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Ease of IT Administration

Breadth of Features

Availability and Quality of Training

Quality of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support