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Ortto

Ortto

Composite Score
9.1 /10
CX Score
9.3 /10
Category
Ortto
9.1 /10

What is Ortto?

Ortto (formerly Autopilot), is a complete marketing automation and analytics solution. Easy-to-use, the platform combines three powerful tools and supercharges them with AI so teams finally benefit from their customer data, marketing automation, and analytics working together. Ortto brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.

Company Details


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Awards & Recognition

Ortto won the following awards in the Marketing Automation - B2C category

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Ortto Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ortto.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

93 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ortto?

2% Negative
0% Neutral
98% Positive

Pros

  • Effective Service
  • Respectful
  • Acts with Integrity
  • Helps Innovate

Feature Ratings

Average 90

Customer Journey Modelling

93

Marketing Project Management

92

Email Marketing Automation

91

Marketing Asset Management

91

Multivariant Testing

91

Social Media Marketing Management

89

Mobile Marketing Management

88

Marketing Analytics

88

SMS Marketing

87

Marketing Master Data Management

83

Vendor Capability Ratings

Average 88

Quality of Features

92

Usability and Intuitiveness

90

Ease of Implementation

89

Breadth of Features

89

Business Value Created

89

Ease of Customization

88

Ease of IT Administration

88

Product Strategy and Rate of Improvement

87

Vendor Support

86

Ease of Data Integration

86

Availability and Quality of Training

85

Ortto Reviews

Gabriel M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Ortto is on the list of top programs

Likeliness to Recommend

10 /10

What differentiates Ortto from other similar products?

Ortto is on the list of the main programs for my job and my department, since it is thanks to its functionality and the work it generates in different channels that the increase in clients has been remarkable. This program has a good characteristic and is that the program completely studies all the most relevant details of our clientele so that when the time comes to show our content through our email or other platforms it is personalized enough to match the tastes of our clientele, in addition I pleased to use this program because of how easy it is to achieve my mission with the program.

What is your favorite aspect of this product?

This program is designed to build little by little and analyze the entire journey of each of our clients, this can be achieved very easily thanks to a great and intuitive interface, this is very comfortable and organic to guide us to execute each of its functions in its best version, Ortto is a program that always seeks the best solutions to automate and feed the speed and performance of each of its users, as well as it is possible that the program perfectly complements other applications on my system such as Salesforce, Segment, Zapier, Slack and more, these stretch out the skills I have in my possession.

What do you dislike most about this product?

The potential of this program is very high, it still has many functions to be exploited in its software, it does not have native integration with other CRMs that are not Salesforce, this would increase our experience with the program much more, as well as the program does not have a function of subscription management for end users, are options we believe can be implemented.

What recommendations would you give to someone considering this product?

One of the most effective programs for automation that will understand and analyze the entire life and development of your clients while they are on our platform is Ortto. I always recommend this program because of the high probability it has to increase sales of any business since This program studies and deepens the specifications of each client in each of the channels where it is executed.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Scott A.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Ortto Superior Visual Marketing Automation

Likeliness to Recommend

10 /10

What differentiates Ortto from other similar products?

That everything is so well-designed and easy to use is a huge plus. The setup and execution of other, larger technologies can take months and need substantial financial inputs, in my experience. After being implemented, the tools required extensive training and still had bugs. Yet, despite their best efforts, customer assistance was frequently frustratingly sluggish and useless. Only a few minutes of my time (and no outside consultant needed) and I had autopilot up and running. It's been as easy to use as any modern program should be. Customer assistance has been speedy and helpful so far.

What is your favorite aspect of this product?

Marketers' holy grail is the autopilot. Almost every activity may be turned into a "journey," including but not limited to email newsletter distribution, lead scoring, lead assignment, lead nurturing, website action tracking, and more. You can get even more done with less effort if you utilize tools like Salesforce and Segment, but even without those I've seen a big return on investment (ROI). They have just released a much-needed upgrade to their email editor.

What do you dislike most about this product?

Any CRM than Salesforce might benefit from this capability. Improvements to the already available actions and triggers, especially those related to API triggers, would be very appreciated. Costs can skyrocket with a significant number of subscribers and a feature-rich business strategy (including A/B testing, API triggers, and more). To make the transition from other email clients completely, I'd also want to see a subscription management option implemented for end users.

What recommendations would you give to someone considering this product?

In terms of email marketing automation, Autopilot excels in most cases; it is especially potent when integrated with your website's forms and workflows. The Heads-Up functions appear to be a potent resource for boosting user involvement on a website. While I haven't spent much work on scoring or statistics, I anticipate that these areas will receive more focus with future iterations of the app.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Bethany I.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Includes email, CRM, and other automated marketing

Likeliness to Recommend

10 /10

What differentiates Ortto from other similar products?

Since implementing an automated email system and other marketing procedures, our staff has had much more time and energy to devote to other, more essential problems. With the help of this program, we've been able to increase sales, streamline our customer database, and send more effective emails. In particular, Ortto's excellent pipeline and support communication features stand out as advantages. It's a great software for CRM, marketing, and increasing sales efficiency. The quality of service provided to customers is exceptional.

What is your favorite aspect of this product?

As a marketer and email sender, I greatly value this software's intuitive interface, time-saving automation, and ease of use. This software's marketing, email, CRM, and sales management capabilities are greatly enhanced by its outstanding features and automation.

What do you dislike most about this product?

Managing my marketing and emails has never been easier thanks to this tool, which does all it's supposed to and more.

What recommendations would you give to someone considering this product?

As a result, we have been prosperous in every facet of our sales efforts, and the judgments we have taken have been fruitful. I've been using Ortto for a while now, and I've never had an issue with its implementation. It can help you with any digital marketing challenge you can face.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

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