What is MarketMuse?
MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMarketMuse Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on MarketMuse.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
92 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+75 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MarketMuse?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Altruistic
Cons
- Vendor's Interest First
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Competition Analysis
Content Optimization
On-Page Tracker/Optimization
Alerts
Analytics and Reporting
Holistic Visibility Tracking
Keyword Research
Auditing
Local SEO
Backlink Tools
Rank Tracking
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Ease of IT Administration
Quality of Features
Availability and Quality of Training
Vendor Support
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Customization
MarketMuse Reviews
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2023
It has great potential
Likeliness to Recommend
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
Cons
- Inhibits Innovation
- Vendor's Interest First
- Under Delivered
Ravi C.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2023
Very efficient tool for marketers.
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
The features to research the serp and compitition analysis is something I really use and find helpful.
What is your favorite aspect of this product?
Compitition analysis
What do you dislike most about this product?
User interface
What recommendations would you give to someone considering this product?
If they are into market research and serp analysis, they should definitely try.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Friendly Negotiation
Lindsay R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2023
Unreliable and difficult to use
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
I was really excited about the potential of using Market Muse to help me develop smart outlines for my content, but unfortunately, the results it delivered were simply relevant to my topics.
What is your favorite aspect of this product?
Keyword research
What do you dislike most about this product?
Unfortunately, this product investment was a big dud for us. I was hoping that the SEO optimization and outline development aspect would help me create outlines for content that were aligned with my topic and keyword efforts and quite simply, it was not. The process tax for using Market Muse made it not worth it to me. My freelancers told me it often crashed for them when they were trying to use the optimize tool. I also found the platform to me unreliable. Thankfully for us, it never resulted in a significant loss of content, but it's not worth it.
What recommendations would you give to someone considering this product?
To be fair, it has been over a year since I used the platform, so there's a chance they've made significant improvements, but that's what it would take to get me to ever consider this product again. My recommendation for others, based on my experience, would be to keep looking.
Pros
- Caring
- Continually Improving Product
- Efficient Service
- Respectful
Cons
- Less Reliable
- Less Performance Enhancing
- Less Productive
