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Madwire

Marketing 360

Composite Score

8.2 /10

CX Score

8.6 /10

24 Reviews Write a Review

What is Marketing 360?

One thing that is unique about the Marketing 360™ platform is the combination of talent & technology. This means, you not only get the tools you need to market and grow your business online, but you also get a dedicated marketing team who does everything for you. This allows you to focus on running your business while we focus on driving you business.

Company Details

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Marketing 360 Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Marketing 360.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Marketing 360?

0% Negative

7% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Efficient Service

Feature Ratings

Average 85

Sales Intelligence & Conversion Rates

Dynamic Content

Campaign Management

Email Delivery

Contact Database

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Content Authoring

Text Messaging

Vendor Capability Ratings

Average 84

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of IT Administration

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Marketing 360 Reviews

Sonal J.

Role: Operations
Industry: Banking
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2022

Covers the 360 degree view of marketing needs!

Likeliness to Recommend

9 /10

What differentiates Marketing 360 from other similar products?

Great training (PPT) to all the staff and employees for using the tool Efficient A/B testing setup and tracking mechanism Detailed and actionable data presentation Automated targeting of customer basis demographies and actions

What is your favorite aspect of this product?

Scheduled automated communications (emails, sms, notifications) is just fantastic with an amazing success rate It helped us meet our acquisition targets ahead of the timelines using personalised targeting! Reduced reliability on big dedicated marketing teams

What do you dislike most about this product?

The pricing of the tool is expensive compared to industry benchmarking. Intermediate support to data team can be extended better in terms of reachability and resolution both

What recommendations would you give to someone considering this product?

Pricing should be reduced and more customised (pay per use model, total campaigns model, total notifs/emails model etc) The user interface is basic and can be upgraded to make it more appealing

Pros

Inspires Innovation
Helps Innovate
Reliable
Performance Enhancing

Cons

Vendor Friendly Policies
Vendor's Interest First

Karl M.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

"Program wonderful and always helpful"

Likeliness to Recommend

7 /10

What differentiates Marketing 360 from other similar products?

Its simplicity of use and high quality of customer service set it apart from competing products. a well-thought-out program

What is your favorite aspect of this product?

A fantastic technology, Marketing360, enables you to expand your marketing programs and staff. It's a one-stop shop for anybody looking to expand their firm. They are simple to use and have a great support staff.

What do you dislike most about this product?

In terms of social media marketing, I'm not a fan of the calendar function. Because of the calendar element, it was often difficult for me to see what had been uploaded that day.

What recommendations would you give to someone considering this product?

Shop around, since M360 isn't flawless. They're hard to top in terms of both convenience and quality.

Pros

Efficient Service
Effective Service
Saves Time
Transparent

Role: Sales Marketing
Industry: Healthcare
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted May 2022

Suitable Marketing Program for Business Services.

Likeliness to Recommend

9 /10

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Latest Research

Marketing 360

What is Marketing 360?

Company Details

Need Assistance?

Marketing 360 Ratings

86 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+98 Net Emotional Footprint

How much do users love Marketing 360?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Text Messaging The capability to send messages by SMS in addition to email.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Marketing 360 Reviews

Sonal J.

Covers the 360 degree view of marketing needs!

Likeliness to Recommend

Pros

Cons

Karl M.

"Program wonderful and always helpful"

Likeliness to Recommend

Pros

Suitable Marketing Program for Business Services.

Likeliness to Recommend

Pros

Schedule Your Call

Feature Ratings

Sales Intelligence & Conversion Rates

Dynamic Content

Campaign Management

Email Delivery

Contact Database

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Content Authoring

Text Messaging

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Ease of IT Administration

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness