This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
MailerLite Logo
MailerLite Logo
MailerLite

MailerLite

Composite Score
8.6 /10
CX Score
8.9 /10
Category
MailerLite
8.6 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

MailerLite won the following awards in the Email Marketing category

Filter By

MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

94 Plan to Renew

87 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative
3% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 86

Email Delivery

90

Auto-Responders

90

A/B Testing

88

Segmentation

88

Email Templates

87

Mobile Optimized

86

Dynamic Content

85

Campaign Management

84

Contact Database

84

Content Authoring

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Ease of Data Integration

87

Ease of IT Administration

86

Business Value Created

86

Usability and Intuitiveness

86

Quality of Features

86

Availability and Quality of Training

85

Product Strategy and Rate of Improvement

84

Ease of Customization

84

Vendor Support

84

Breadth of Features

84

MailerLite Reviews

Carolyn F W.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

MailerLite helps us with sending email campaigns

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

How easy to use and how simple the interface is to operate an online store. Fast, informative, patient and always able to solve my problem, their customer service is second to none. With your help, I can connect with my audience and create easy-to-use landing pages to collect email addresses.

What is your favorite aspect of this product?

I really enjoy how intuitive it is and how many beautiful options there are to customize it. An immediate response (even on a Sunday!) to my question came from support when I emailed them. I am very happy to have discovered this program. I used to spend four times as much on MailChimp, a service I found difficult and time-consuming, and the cost to the user was a quarter of that.

What do you dislike most about this product?

To integrate with WooCommerce, you have to jump through a lot of hoops, and if you're not familiar with those systems, all the cryptic keys and checkboxes can be disconcerting. That's my least favorite part. Honestly, I think it's more related to WooCommerce than Mailerlite.

What recommendations would you give to someone considering this product?

There are several reasons why MailerLite is among the best-known email service providers in the industry. I have a long-term relationship with them and what stands out is their availability and willingness to help me if I have any problems. They are able to find a solution even when I am the one who caused the problem.

Pros

  • Reliable
  • Efficient Service
  • Inspires Innovation
  • Saves Time

Cástor V.

  • Role: Operations
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Boost your marketing analytics with MailerLite

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

MailerLite simplifies creating, sending, and tracking professional email campaigns tailored to different segments and customer lifecycle stages. The platform provides attractive templates and an easy-to-use drag-and-drop builder for visual design. It also offers granular tracking to provide insights into open rates, click-through rates, links clicked, and conversion rates. Further segmentation by location, device, activity metrics, and other attributes facilitates targeted insights.

What is your favorite aspect of this product?

Powerful workflow automation seamlessly executes sophisticated behaviors like welcome sequences, anniversaries, abandoned carts, and subscriber lifecycles. Robust conditional logic enables personalization through dynamic content blocks in emails. MailerLite specializes in email marketing and integrates with CRM, ecommerce, marketing automation, and other stacks.

What do you dislike most about this product?

Its focused capabilities are precisely what analytics managers need to derive campaign insights. The platform checks all the boxes for executing and optimizing data-driven email strategies.

What recommendations would you give to someone considering this product?

MailerLite is an ideal choice for business analytics managers seeking an easy-to-use yet advanced email marketing platform to unlock campaign insights. Robust analytics and testing empower data-backed optimization for continually improving performance. Boost your marketing analytics with MailerLite today.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kathy H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Simple lead funnels with GetResponse

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

With its intuitive user interface, powerful automation features, responsive email design, and advanced analytics and reporting, GetRespons stands out as one of the best tools on the market.

What is your favorite aspect of this product?

Using GetResponse allows for quick launch of email campaigns. Running an ad hoc campaign takes less time with ready-to-use custom templates. Automation capabilities enable customer engagement. Among my favorite features is the abundance of landing pages and high-converting email templates that can be used to build a newsletter and email list.

What do you dislike most about this product?

One issue is the limited ability to customize email templates and the fact that the price increases based on the number of subscribers. When you upload contacts, the platform can be slow at times.

What recommendations would you give to someone considering this product?

Fast, simple and easy to use. As a feedback tool, easy-to-implement AR, reports and newsletters are fantastic. My day starts with a GR log and I use it every day. No matter what problem I had, the customer service team was there to help me.

Pros

  • Continually Improving Product
  • Reliable
  • Efficient Service
  • Client Friendly Policies

Most Popular MailerLite Comparisons

Visit our IT’s Moment: A Technology-First Solution for Uncertain Times Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171