What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
94 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
A/B Testing
Segmentation
Email Templates
Mobile Optimized
Dynamic Content
Campaign Management
Contact Database
Content Authoring
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Business Value Created
Usability and Intuitiveness
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Breadth of Features
MailerLite Reviews
Jessica I.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Good-looking modern interface and templates
Likeliness to Recommend
What differentiates MailerLite from other similar products?
The interface is available in 5 languages, and their support agents are all over the world. They also have a functional mobile app
What is your favorite aspect of this product?
MailerLite's landing page builder allows us to easily create and design a landing page hosted by MailerLite or on our own domain
What do you dislike most about this product?
The reports for MailerLite are the standard ones and it lets us set up automated workflows based on a handful of triggers
What recommendations would you give to someone considering this product?
MailerLite offers a good range of features and gains points for being so user-friendly, and I recommend it very highly
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
David G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Awesome support, great UI and great features
Likeliness to Recommend
What differentiates MailerLite from other similar products?
It has all the needed features for a successful basic automation
What is your favorite aspect of this product?
The automation flow, it allow anyone to create complex flows In just some clicks, with great UX and UI.
What do you dislike most about this product?
The analytics section could have more information, but is Ok.
What recommendations would you give to someone considering this product?
If you're looking for a cost-effective solution, this is the way to go.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jennifer M.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Sep 2022
"An easy and reliable email service"
Likeliness to Recommend
What differentiates MailerLite from other similar products?
This software is distinct from others since it offers a free plan and a wide range of features.
What is your favorite aspect of this product?
I enjoy that there is always a free option to try out MailerLite. The information here is perfect for those who are just getting started with email marketing and want to learn the ropes.
What do you dislike most about this product?
The entire process, from contact import through appointment booking, was convoluted and difficult to understand and utilize. I had trouble writing email bodies because of formatting issues, but that may be how it always is.
What recommendations would you give to someone considering this product?
This software comes highly recommended from me since it has a straightforward interface, a wealth of customizable design elements and templates, simple automation creation, and insightful data visualization tools. As far as value goes, you get your money's worth.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
