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LITMUS

Litmus

Composite Score

8.6 /10

CX Score

8.9 /10

46 Reviews Write a Review

What is Litmus?

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Company Details

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Awards & Recognition

Litmus won the following awards in the Email Marketing category

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Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

9 Top Rated Capabilities

14 Top Rated Features

2025

Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

11 Top Rated Capabilities

13 Top Rated Features

2024

Service Experience
Product Impact
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

4 Top Rated Capabilities

7 Top Rated Features

2023

Litmus Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Litmus.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

92 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Litmus?

0% Negative

4% Neutral

96% Positive

Pros

Trustworthy
Efficient Service
Effective Service
Caring

Feature Ratings

Average 89

Email Delivery

Segmentation

Email Templates

Auto-Responders

Content Authoring

Surveys and Polling

Sales Intelligence & Conversion Rates

Mobile Optimized

Dynamic Content

Basic Reporting and Analytics

A/B Testing

Vendor Capability Ratings

Average 88

Availability and Quality of Training

Ease of Customization

Business Value Created

Ease of Data Integration

Quality of Features

Ease of Implementation

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support

Litmus Reviews

Rufinol V.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Profound Support from the Tool

Likeliness to Recommend

8 /10

What differentiates Litmus from other similar products?

The platform ensure email communications are secure

What is your favorite aspect of this product?

The direction taken in messaging is very clear and subtle

What do you dislike most about this product?

The constitution of this tool has been flawless

What recommendations would you give to someone considering this product?

The elaborate assistance from the tool is something worth embracing

Pros

Inspires Innovation
Caring
Acts with Integrity
Generous Negotitation

Role: Sales Marketing
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Jan 2024

An incredible and outstanding email marketing tool

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Enables Productivity
Trustworthy
Efficient Service

Hedge s.

Role: Information Technology
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Best Engagement Tool

Likeliness to Recommend

9 /10

What differentiates Litmus from other similar products?

Confirmation that the email is delivered in right inbox.

What is your favorite aspect of this product?

Ease of emails testing.

What do you dislike most about this product?

Perfect, no dislike

What recommendations would you give to someone considering this product?

The tool of right engagement at right time

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Litmus

What is Litmus?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2023 Data Quadrant Champion

Litmus Ratings

90 Likeliness to Recommend

100 Plan to Renew

92 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+98 Net Emotional Footprint

How much do users love Litmus?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Surveys and Polling Ability to survey customers and gather feedback.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Litmus Reviews

Rufinol V.

Profound Support from the Tool

Likeliness to Recommend

Pros

An incredible and outstanding email marketing tool

Likeliness to Recommend

Pros

Hedge s.

Best Engagement Tool

Likeliness to Recommend

Pros

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Schedule Your Call

1
Since last award

Feature Ratings

Email Delivery

Segmentation

Email Templates

Auto-Responders

Content Authoring

Surveys and Polling

Sales Intelligence & Conversion Rates

Mobile Optimized

Dynamic Content

Basic Reporting and Analytics

A/B Testing

Vendor Capability Ratings

Availability and Quality of Training

Ease of Customization

Business Value Created

Ease of Data Integration

Quality of Features

Ease of Implementation

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support