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Carto

CARTO

Composite Score

7.6 /10

CX Score

7.5 /10

26 Reviews Write a Review

What is CARTO?

An end-to-end Spatial Analysis platform. The Spatial Analysis platform of choice for market-leading location data & visualization, built for the cloud. Redefine how GIS serves your organization with an end-to-end platform built for the enterprise. From data analysts to developers, CARTO’s tools make spatial analysis accessible to everyone.

Company Details

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Awards & Recognition

CARTO won the following awards in the Geographic Information Systems category

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2 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2026

1 Top Rated Capabilities

6 Top Rated Features

2025

6 Top Rated Capabilities

6 Top Rated Features

2023

7 Top Rated Capabilities

6 Top Rated Features

2022

CARTO Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CARTO.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

73 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CARTO?

0% Negative

4% Neutral

96% Positive

Pros

Performance Enhancing
Helps Innovate
Enables Productivity
Caring

Feature Ratings

Average 81

Mapping & Visualization

Spatial Data Management

Geo Coding

Spatial Analysis & Geoprocessing

Advanced Spatial Analysis

Cartographic Design & Production

Data Interoperability

Coordinate System Support

Dashboards, Analytics and Reporting

Mobile

Web GIS

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

Breadth of Features

Business Value Created

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Quality of Features

Ease of Implementation

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

CARTO Reviews

Dillon M.

Role: Industry Specific Role
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2021

Great product, innovator in the space

Likeliness to Recommend

10 /10

What differentiates CARTO from other similar products?

Wide breadth of features, ability to customize to meet your specific needs

What is your favorite aspect of this product?

Collaboration, innovation, and access to interactive maps at a large scale

What do you dislike most about this product?

Some of the customization aspects require knowledge of some code

What recommendations would you give to someone considering this product?

Take advantage of the great resources Carto has to offer in getting set-up and helping maximize the utility provided to your specific needs

Pros

Caring
Respectful
Acts with Integrity
Helps Innovate

Krishn G.

Role: Consultant
Industry: Retail
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2021

Great data scaling tool

Likeliness to Recommend

8 /10

What differentiates CARTO from other similar products?

Carto is very powerful platform to scale any data size virtually. The flexibility of APIs are making this very useful. Mapping of datasets are done in customized sets.

What is your favorite aspect of this product?

Our datasets vary in size and shape and being able to customize the way user interacts with the data make more things possibility.

What do you dislike most about this product?

Frequency of changes makes involvement of learning of tool however this is also happening with other tools too.

What recommendations would you give to someone considering this product?

Nice tool for mapping of large scale data with more interaction to users need make this recommended for all business.

Pros

Helps Innovate
Respectful
Reliable
Performance Enhancing

Cons

Slower Product Innovation
Less Inspiring
Less Generous

Dave H.

Role: Information Technology
Industry: Telecommunications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2021

A compelling map-enabled GIS analytics platform

Likeliness to Recommend

10 /10

What differentiates CARTO from other similar products?

It has really solid integration w/PostgreSQL; and the mapping layer is data-aware, which makes visualizations very simple to achieve

What is your favorite aspect of this product?

SQL interface for data management

What do you dislike most about this product?

nothing to say

What recommendations would you give to someone considering this product?

use it with mapbox

Pros

Reliable
Enables Productivity
Unique Features
Helps Innovate

Cons

Less Effective Service
Vendor Friendly Policies
Less Efficient Service

CARTO

What is CARTO?

Company Details

Need Assistance?

Awards & Recognition

CARTO Ratings

91 Likeliness to Recommend

98 Plan to Renew

1 Since last award

73 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love CARTO?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Mapping & Visualization Render, style, and interact with geographic data layers using 2D/3D views, thematic symbology, and synchronized multi-map display.

Spatial Data Management Create, store, edit, and query geographic data layers with raster imagery, remote sensing data, vector conversion, and attribute tables.

Geo Coding Convert addresses to geographic coordinates, perform reverse lookups, and validate location data for spatial mapping.

Spatial Analysis & Geoprocessing Analyze geographic relationships and automate spatial workflows through queries, overlay, buffering, proximity, and geoprocessing tools.

Advanced Spatial Analysis Software can perform advanced surface modeling, terrain analysis, spatial interpolation, and predictive geostatistics for complex geographic workflows.

Cartographic Design & Production Access quality basemaps, customize map styles and labels, and produce presentation-ready maps with legends and scale bars.

Data Interoperability Import, export, and overlay geospatial data across formats including shapefiles, GeoJSON, KML, GeoTIFF, and satellite imagery.

Coordinate System Support Support for multiple coordinate reference systems and map projections for accurate spatial representation.

Dashboards, Analytics and Reporting Build interactive dashboards and generate reports from geographic data with real-time indicators and map widgets.

Mobile Native mobile apps for field data collection, GPS-enabled mapping, offline map access, and field-to-office data synchronization.

Web GIS Browser-based GIS for map viewing, editing, sharing, and collaboration without requiring desktop software installation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

CARTO Reviews

Dillon M.

Great product, innovator in the space

Likeliness to Recommend

Pros

Krishn G.

Great data scaling tool

Likeliness to Recommend

Pros

Cons

Dave H.

A compelling map-enabled GIS analytics platform

Likeliness to Recommend

Pros

Cons

Most Popular CARTO Comparisons

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1
Since last award

1
Since last award

Feature Ratings

Mapping & Visualization

Spatial Data Management

Geo Coding

Spatial Analysis & Geoprocessing

Advanced Spatial Analysis

Cartographic Design & Production

Data Interoperability

Coordinate System Support

Dashboards, Analytics and Reporting

Mobile

Web GIS

Vendor Capability Ratings

Usability and Intuitiveness

Breadth of Features

Business Value Created

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Quality of Features

Ease of Implementation

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement