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Carto

CARTO

Composite Score

7.6 /10

CX Score

7.5 /10

26 Reviews Write a Review

What is CARTO?

An end-to-end Spatial Analysis platform. The Spatial Analysis platform of choice for market-leading location data & visualization, built for the cloud. Redefine how GIS serves your organization with an end-to-end platform built for the enterprise. From data analysts to developers, CARTO’s tools make spatial analysis accessible to everyone.

Company Details

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Awards & Recognition

CARTO won the following awards in the Geographic Information Systems category

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2 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2026

1 Top Rated Capabilities

6 Top Rated Features

2025

6 Top Rated Capabilities

6 Top Rated Features

2023

7 Top Rated Capabilities

6 Top Rated Features

2022

CARTO Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CARTO.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

73 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CARTO?

0% Negative

4% Neutral

96% Positive

Pros

Performance Enhancing
Helps Innovate
Enables Productivity
Caring

Feature Ratings

Average 81

Mapping & Visualization

Spatial Data Management

Geo Coding

Spatial Analysis & Geoprocessing

Advanced Spatial Analysis

Cartographic Design & Production

Data Interoperability

Coordinate System Support

Dashboards, Analytics and Reporting

Mobile

Web GIS

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

Breadth of Features

Business Value Created

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Quality of Features

Ease of Implementation

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

CARTO Reviews

Om D.

Role: Information Technology
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2025

Powerful Cloud-Native Spatial Analytics scalabilit

Likeliness to Recommend

10 /10

What differentiates CARTO from other similar products?

Cloud-Based & Scalable – Works with cloud data warehouses like BigQuery, Snowflake, and AWS

What is your favorite aspect of this product?

One of the best aspects of CARTO is its cloud-native spatial analytics. Unlike traditional GIS tools, CARTO seamlessly integrates with BigQuery, Snowflake, and AWS, allowing users to run large-scale geospatial analysis directly on cloud databases without data duplication. This makes it faster, more scalable, and cost-efficient, especially for businesses handling real-time location data.

What do you dislike most about this product?

Nothing All are good

What recommendations would you give to someone considering this product?

Leverage Cloud Integration – If you work with BigQuery, Snowflake, or AWS, CARTO’s cloud-native approach will save time and storage costs.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Aditya D.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2024

Ease of use and value for money.

Likeliness to Recommend

8 /10

What differentiates CARTO from other similar products?

Customer support of CARTO is highly appreciated as compared to others in the industry.

What is your favorite aspect of this product?

I like its robustness when it comes to location intelligence capabilities.

What do you dislike most about this product?

Lack of editing capabilities compared to other desktop GIS software.

What recommendations would you give to someone considering this product?

If you value a good customer support, CARTO could be a good choice.

Pros

Continually Improving Product
Reliable
Trustworthy
Unique Features

Carlos Z.

Role: Consultant
Industry: Engineering
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jun 2021

CARTO is a functional Professional solution.

Likeliness to Recommend

9 /10

What differentiates CARTO from other similar products?

Very easy to the designer and Engineers to set the functions.

What is your favorite aspect of this product?

Clean interface with simple Map manipulation features.

What do you dislike most about this product?

No issues with the design platform options.

What recommendations would you give to someone considering this product?

CARTO interface is so friendly to the new users to understand the tool concept.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

CARTO

What is CARTO?

Company Details

Need Assistance?

Awards & Recognition

CARTO Ratings

91 Likeliness to Recommend

98 Plan to Renew

1 Since last award

73 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love CARTO?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Mapping & Visualization Render, style, and interact with geographic data layers using 2D/3D views, thematic symbology, and synchronized multi-map display.

Spatial Data Management Create, store, edit, and query geographic data layers with raster imagery, remote sensing data, vector conversion, and attribute tables.

Geo Coding Convert addresses to geographic coordinates, perform reverse lookups, and validate location data for spatial mapping.

Spatial Analysis & Geoprocessing Analyze geographic relationships and automate spatial workflows through queries, overlay, buffering, proximity, and geoprocessing tools.

Advanced Spatial Analysis Software can perform advanced surface modeling, terrain analysis, spatial interpolation, and predictive geostatistics for complex geographic workflows.

Cartographic Design & Production Access quality basemaps, customize map styles and labels, and produce presentation-ready maps with legends and scale bars.

Data Interoperability Import, export, and overlay geospatial data across formats including shapefiles, GeoJSON, KML, GeoTIFF, and satellite imagery.

Coordinate System Support Support for multiple coordinate reference systems and map projections for accurate spatial representation.

Dashboards, Analytics and Reporting Build interactive dashboards and generate reports from geographic data with real-time indicators and map widgets.

Mobile Native mobile apps for field data collection, GPS-enabled mapping, offline map access, and field-to-office data synchronization.

Web GIS Browser-based GIS for map viewing, editing, sharing, and collaboration without requiring desktop software installation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

CARTO Reviews

Om D.

Powerful Cloud-Native Spatial Analytics scalabilit

Likeliness to Recommend

Pros

Aditya D.

Ease of use and value for money.

Likeliness to Recommend

Pros

Carlos Z.

CARTO is a functional Professional solution.

Likeliness to Recommend

Pros

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1
Since last award

1
Since last award

Feature Ratings

Mapping & Visualization

Spatial Data Management

Geo Coding

Spatial Analysis & Geoprocessing

Advanced Spatial Analysis

Cartographic Design & Production

Data Interoperability

Coordinate System Support

Dashboards, Analytics and Reporting

Mobile

Web GIS

Vendor Capability Ratings

Usability and Intuitiveness

Breadth of Features

Business Value Created

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Quality of Features

Ease of Implementation

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement