What is Attentive?
Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
95 Likeliness to Recommend
100 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Attentive?
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Scheduled Messaging
Text Messaging
Application Integration
Marketing Analytics
Surveys Feedback
Mobile Marketing Management
Communication Archive
Opt-in
Loyalty Promotions Management
Social Media Marketing Management
Mobile Payments
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Quality of Features
Business Value Created
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Attentive Reviews
Elliott G.
- Role: C-Level
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Feb 2026
Be ATTENTIVE
Likeliness to Recommend
What differentiates Attentive from other similar products?
Attentive mainly Differentiates itself by being the mobile first SMS first AI driven and and enterprise grade for high volume messaging.
What is your favorite aspect of this product?
Handling a bunch of messages in bulk a month. It’s important for emphasis on fast delivery + uptime.
What do you dislike most about this product?
Possibly the cost
What recommendations would you give to someone considering this product?
SMS performance + compliance
Pros
- Helps Innovate
- Inspires Innovation
- Appreciates Incumbent Status
- Continually Improving Product
Katie T.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jan 2026
Best in class
Likeliness to Recommend
What differentiates Attentive from other similar products?
Attentive is able to differentiate themselves through their intuitive UI and exceptional customer service. The ease of working with them and they’re offering sets them for and above the competition.
What is your favorite aspect of this product?
The intuitive UI is my favorite aspect of the product.
What do you dislike most about this product?
I would say they’re reporting attribution tends to be in accurate with our internal data.
What recommendations would you give to someone considering this product?
I would tell them to consider not just Attentive SMS offering, but also explore their ESP as well to migrate all channels to a single platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2024
SmS marketing for the future!
Likeliness to Recommend
Pros
- Helps Innovate
- Efficient Service
- Continually Improving Product
- Reliable