What is Ahrefs?
hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
88 Plan to Renew
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Since last award
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ahrefs?
Pros
- Fair
- Enables Productivity
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
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Neutral
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Feature Ratings
Backlink Tools
Keyword Research
Competition Analysis
Holistic Visibility Tracking
On-Page Tracker/Optimization
Analytics and Reporting
Rank Tracking
Change Tracking
Auditing
Local SEO
Content Optimization
Vendor Capability Ratings
Breadth of Features
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Vendor Support
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Ahrefs Reviews
Aryan S.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted Dec 2023
Easy to use SEO management tool.
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Ahrefs distinguishes itself with robust SEO features, excelling in competitor analysis, technical audits, keyword tracking, content analysis, and backlink audits. However, internal linking recommendations, bulk data exports, and data visualization could see improvement for a more comprehensive user experience.
What is your favorite aspect of this product?
Ahrefs' prowess in keyword research, uncovering high-volume, low-competition keywords swiftly. The platform's SEO audits and real-time competitor link monitoring provide valuable insights for strategic SEO planning.
What do you dislike most about this product?
One drawback is the need for enhancements in Ahrefs' internal linking suggestions, bulk data exports, and data visualization. These improvements would contribute to a more seamless and efficient user experience.
What recommendations would you give to someone considering this product?
For comprehensive SEO, Ahrefs is a valuable toolkit, offering in-depth competitor analysis and keyword research. To enhance user experience, integrating Google Search Console ranks, minimizing false link alerts, and refining internal linking suggestions would be beneficial.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Janet G.
- Role: C-Level
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2023
Unique Data on a Website — Easy to Follow & Act On
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
The Website Authority Checker is the most unique feature of Ahrefs. Get a quick and easy to understand snapshot that you will understand at a glance.
What is your favorite aspect of this product?
Ahrefs offers an easy to comprehend site audit with actionable insights—and it's for free!
What do you dislike most about this product?
Free site audits could happen more often, although I recognize they need to make money!
What recommendations would you give to someone considering this product?
Go for the free site audits and the authority check; stay for the actionable insights.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Helps Innovate
Suhasini G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2025
Best tool for Link-Building
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
The more relevant and accurate database differentiates it from other similar products.
What is your favorite aspect of this product?
Ahrefs' content strategy helps in getting the backlinking opportunities.
What do you dislike most about this product?
Wrong or incorrect results of Web Audit.
What recommendations would you give to someone considering this product?
Choose Ahrefs only if your primary goal is of backlinking or link-building.
Pros
- Efficient Service
- Effective Service
- Caring
- Respectful
Cons
- Less Reliable
