What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
97 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Includes Product Enhancements
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Email Templates
Auto-Responders
Dynamic Content
Content Authoring
Surveys and Polling
SPAM Compliance
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Gustavo F.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2023
multiple marketing strategies
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is a program that throughout the time I have used it for the benefit of the company, I have been able to apply endless marketing strategies and view all the status of my clients in real time on my screen. This program is one of those that I use it more in the advertising field since it is implemented through all the platforms on the web where my clients are located, one of the clearest examples is my email,
What is your favorite aspect of this product?
The most powerful reason that I like about this program is the great impact that my income and sales of my company receive, this program has been a guarantee to influence all our clients to trust us, the technology of this program allows me to send and at the same time managing different experiences through different channels making my work much more complete and having mastery in different areas of contact with each of my clients, it is fascinating how Adobe Campaign gives each of its users the opportunity to study each of your clients and friendly companies individually with the aim of starting a future business relationship.
What do you dislike most about this product?
I am very surprised by the complexity of this program, that is why it is very important to take the initiative to train yourself to have the right knowledge that allows you to fully master each of the functions of this program, it can be a challenge when the developer wants to integrate it in a way organic with other systems.
What recommendations would you give to someone considering this product?
This program is one of the most effective for sending and creating multiple marketing campaigns through company emails, sufficiently personalized to the taste and specifications of each of our clients. This is one of the best programs that I recommend in this area is certainly worth having in our
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rodrigo C.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2023
Incredible platform for managing my marketing.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is one of the best programs that we have within my company for building from scratch the improvements and more powerful marketing campaigns that give the impact of the company and company content on the web, thanks to this program we have simplified many, many aspects regarding this area, since this program seeks a way to run autonomously for the peace of mind of each of its clients, this program is ideal for taking business and sales strategies to the next level throughout the cloud and get a little closer to each of our clients.
What is your favorite aspect of this product?
I tend this program as an exile, we can analyze all the time in an autonomous way all the aspects and processes that our marketing implies and in each one of the projects, the intelligence and intuition of this program amazes us more and more, since this program has the ability to analyze countless times our entire environment on the web to give us the best solution to order our content according to the demands and specifications expressed by each of our clients, email is one of the best resources we have to reach our desktop clientele,
What do you dislike most about this product?
It is important to emphasize that this program is not informative enough and lacks tools that give each of its users the opportunity to visualize in detail all the steps and tools that are being executed at that moment, on the other hand, another of the Problems we have had with this program is the high cost to get their services, it is one of the most expensive marketing management programs we know of.
What recommendations would you give to someone considering this product?
There are many reasons why Adobe Campaign is the best option you can have in your company for the administration and explosion of your company's digital marketing, starting with the fact that this program has the ability to automate itself to apply each of its services only to the waiting for the most potential clients for each of the commercial events of my work department, one hundred percent recommended.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
shailendra Kumar S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2023
Fantastic product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
it is fantastic due to its easy usable interference
What is your favorite aspect of this product?
easy usable interference and no hanging issue at all
What do you dislike most about this product?
not able to find any tiil now
What recommendations would you give to someone considering this product?
go and buy this its will create good customer bases and generate leads
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity