What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Helps Innovate
- Enables Productivity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Segmentation
Contact Database
Dynamic Content
Basic Reporting and Analytics
A/B Testing
SPAM Compliance
Text Messaging
Email Templates
Vendor Capability Ratings
Ease of Customization
Ease of Implementation
Ease of Data Integration
Business Value Created
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Also Featured in...
Marketing Automation - B2B
Score 8.7
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Marketing Automation - B2C
Score 8.7
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 7.9
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Carla P.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Nov 2024
Handling Email Marketing The Easy Way
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
When it comes to marketing, ActiveCampaign is powerful and also Handles marketing automation.
What is your favorite aspect of this product?
Using ActiveCampaign is easy and it comes at a manageable cost. It Handles email marketing really well and has been smooth. I like the marketing automation features.
What do you dislike most about this product?
No serious flaws with this product. All works well.
What recommendations would you give to someone considering this product?
I definitely recommend this product for business use. It makes marketing easy.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Abdulrahman H.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2024
There's a learning curve but it's totally worth it
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Advanced Automation and Personalization
What is your favorite aspect of this product?
Easy Automation
What do you dislike most about this product?
I think the subscriptions are a bit expensive
What recommendations would you give to someone considering this product?
Go for it. It's worth it
Pros
- Enables Productivity
- Helps Innovate
- Reliable
- Performance Enhancing
Nandani K.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2026
Powerful Automation That Delivers
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The standout feature is how seamlessly marketing and scales activities work together. Customer data, email engagement, lead scoring, and CRM updates are connected within the same platform, making it easier to track the entire customer lifecycle. And what truly sets ActiveCampaign apart is that bit goes beyond email marketing. It enables businesses to build meaningful, data-driven customer experience through intelligent automation and personalization.
What is your favorite aspect of this product?
The feature I value is the platform advanced segmentation and personalization capabilities. Instead of creating broad campaigns, I can target specific audience based on engagement, interests, purchase history, or website activity. And I also like how seamlessly the platform combines email marketing with CRM and lead management.
What do you dislike most about this product?
The challenge is the pricing structure. Although the platform offers excellent functionality, many advanced features that marketing teams rely on–such as enhanced automation, predictive capabilities, deeper reporting, and advanced CRM tools–are only available in higher-tier plans. And I also feel that the interface could be more streamlined.
What recommendations would you give to someone considering this product?
The suggestion is to integrate ActiveCampaign with your CRM, website, e-commerce platform, and other business application from the beginning. Keeping customer information synchronized across systems allows you to build more accurate audience segments, improve lead nurturing, and create a consistent customer experience. And I also recommend taking advantage on the free resources, tutorials, and onboarding materials available during implementation.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
