AB Tasty Customer Reviews 2026 | A/B Testing

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AB Tasty

Composite Score

7.1 /10

CX Score

7.1 /10

20 Reviews Write a Review

What is AB Tasty?

AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, the platform is built to optimize every digital touchpoint from paid landing page to mobile checkout.

Company Details

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Awards & Recognition

AB Tasty won the following awards in the A/B Testing category

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3 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2026

Strategy and Innovation

2024

AB Tasty Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AB Tasty.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

96 Plan to Renew

75 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+79 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AB Tasty?

4% Negative

0% Neutral

96% Positive

Pros

Reliable
Enables Productivity
Inspires Innovation
Respectful

Feature Ratings

Average 81

Split URL Testing

Traffic Allocation Control

Multivariate Testing

Visual Editor

Landing Page & Web Form Testing

Goal Tracking and Conversion Definition

Integrations

Personalization/Audience Targeting

Split Testing

Analytics and Reporting

No-Code/Low-Code Test Building

Vendor Capability Ratings

Average 74

Ease of Implementation

Vendor Support

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of Customization

Quality of Features

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

AB Tasty Reviews

Malahim N.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Akash A.

Role: Consultant
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2023

Goof Product but awaiting new features

Likeliness to Recommend

7 /10

What differentiates AB Tasty from other similar products?

AB Tasty is well accepted product in the indusrty and its ease of use makes it well differentiated

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

Not Applicable

What recommendations would you give to someone considering this product?

If you are looking for onboarding a product for your personalisation capabilities , AB tasty should be a potential consideration

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Maria V.

Role: Sales Marketing
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

A good product to improve the customer experience

Likeliness to Recommend

8 /10

What differentiates AB Tasty from other similar products?

Price and thé contry of origine

What is your favorite aspect of this product?

AB testing of différent pages

What do you dislike most about this product?

It is difficult to change blocks on the site during testing

What recommendations would you give to someone considering this product?

Familiarize yourself with the pros and cons of the system, determine your needs

Pros

Continually Improving Product
Reliable
Effective Service
Helps Innovate

Cons

Wastes Time
Less Respectful
Less Generous

AB Tasty

What is AB Tasty?

Company Details

Need Assistance?

Awards & Recognition

AB Tasty Ratings

82 Likeliness to Recommend

96 Plan to Renew

75 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+79 Net Emotional Footprint

How much do users love AB Tasty?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Split URL Testing Test different web pages using separate URLs e.g., www.site.com/a vs www.site.com/b.

Traffic Allocation Control Manually or dynamically control how much user traffic is directed to each test variant.

Multivariate Testing Capability of the software to test multiple site elements or variables to determine the combination of variables that leads to increased conversion.

Visual Editor WYSIWYG editor that allows users to modify pages and elements visually for test setup.

Landing Page & Web Form Testing Create and test standalone landing pages and forms for lead generation and conversion.

Goal Tracking and Conversion Definition Allow users to set specific success metrics e.g., signups or purchases, and track results automatically.

Integrations Ability of the software to sync with the current programs of the user for seamless process. The workplace platform integrates with common business applications.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Split Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

No-Code/Low-Code Test Building Provide non-technical users with interfaces to create and run tests without needing developers.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

AB Tasty Reviews

Malahim N.

Likeliness to Recommend

Pros

Akash A.

Goof Product but awaiting new features

Likeliness to Recommend

Pros

Maria V.

A good product to improve the customer experience

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Split URL Testing

Traffic Allocation Control

Multivariate Testing

Visual Editor

Landing Page & Web Form Testing

Goal Tracking and Conversion Definition

Integrations

Personalization/Audience Targeting

Split Testing

Analytics and Reporting

No-Code/Low-Code Test Building

Vendor Capability Ratings

Ease of Implementation

Vendor Support

Business Value Created

Availability and Quality of Training

Usability and Intuitiveness

Ease of Customization

Quality of Features

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration