What is AB Tasty?
AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, the platform is built to optimize every digital touchpoint from paid landing page to mobile checkout.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
96 Plan to Renew
1
Since last award
74 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+77 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love AB Tasty?
Pros
- Reliable
- Enables Productivity
- Respectful
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Split URL Testing
Traffic Allocation Control
Visual Editor
Goal Tracking and Conversion Definition
Multivariate Testing
Landing Page & Web Form Testing
Personalization/Audience Targeting
Split Testing
Integrations
Analytics and Reporting
No-Code/Low-Code Test Building
Vendor Capability Ratings
Ease of Implementation
Vendor Support
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Quality of Features
Ease of Data Integration
Breadth of Features
Ease of IT Administration
AB Tasty Reviews
Thomas H.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Dec 2024
Easy to implement and to understand
Likeliness to Recommend
What differentiates AB Tasty from other similar products?
Ab Tasty is the most complete A/B Testing solution for a Saas product, it's quite easy to use on your website and to use it to improve your webdesign
What is your favorite aspect of this product?
The range of analytics given by the product
What do you dislike most about this product?
It's a bit pricey if you don't use it to impact your business directly
What recommendations would you give to someone considering this product?
Have a try with a free version or by reaching the sales team.
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Inspires Innovation
Cons
- Vendor Friendly Policies
- Vendor's Interest First
- Less Generous
Prem D.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2025
it is so easy to create a/b tests.
Likeliness to Recommend
What differentiates AB Tasty from other similar products?
other testing tools are very technical and you need a developer to use them. ab tasty is the best because it has a visual editor. i can just click on any element on our website, like a button or a headline, and change it. i dont have to write any code. this is a huge difference for a marketer like me.
What is your favorite aspect of this product?
i love how empowering the visual editor is. i can come up with an idea for a test in the morning, build it myself in a few minutes, and launch it. i dont have to wait for our busy developer team. this has allowed us to create a real culture of experimentation in our company. we are testing new ideas every week.
What do you dislike most about this product?
the visual editor can be a bit clunky for very complex changes, like changing the whole layout of a page.
What recommendations would you give to someone considering this product?
if you are a marketer and you want to start running a/b tests on your website without a developer, ab tasty is the easiest tool to use.
Pros
- Efficient Service
- Inspires Innovation
- Acts with Integrity
- Transparent
Olga S.
- Role: Operations
- Industry: Recreation
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2023
Easy to use feature, no disappointment !
Likeliness to Recommend
What differentiates AB Tasty from other similar products?
Really easy and intuitive to use
What is your favorite aspect of this product?
Ease of use Ease of test Easy self-development of tests
What do you dislike most about this product?
Analytics not always trustworthy
What recommendations would you give to someone considering this product?
Best of the market
Pros
- Efficient Service
- Helps Innovate
- Continually Improving Product
- Reliable