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Currently, an astonishing 87% of millennials base their travel plans on content posted by their social media network. Therefore, your customer’s experience begins online, and managing your online presence is as vital as managing your hotel. In order to build a strong online presence, it is important to understand the three areas you can use social media for: customer relations, marketing, and reputation management. Championing these three areas will give you a robust competitive advantage over others in the industry.
  • Azzam Jivraj