Venture Design and Go-to-Market Strategy

Author(s): David Glazer

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To transform the business, you may have to start a new one.

As a leader of technological innovation in your organization, you may have to eventually help make the call to “self-disrupt” to avoid external disruption.

At the innovator level, the CIO must facilitate the conversation around which technology-enabled business models would render their current organization obsolete.

This requires a skill-set that includes facilitating the design of a new value proposition, business model, and go-to-market strategy.

This sample deliverable provides a guide to designing and launching successful tech ventures. It includes a best-practice approach to go-to-market strategy and market sizing.

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