The Future of Omnichannel Retail – Trend 1: O2O Hyper-Personalization

Author(s): Rahul Jaiswal

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This section will help you understand the O2O Hyper-Personalization trend by covering the following:

  • An introduction to the trend
  • Disruptors and signals
  • Drivers of the trend
  • Business capability impact
  • Benefits and risks
  • Case study
  • Member resources and recommendations

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