Storyboard: Drive Web Traffic with Search Engine Optimization

Author(s): Howard Kiewe

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Info-Tech studies show that SEO drives Web traffic and revenue. Use Info-Tech’s five steps for effective SEO:

  • Know SEO’s value and methods. SEO provides cost-effective value. It increases traffic, stickiness, and revenue while improving branding and impressing stakeholders.
  • Define search terms. Find the search terms that prospective clients are using right now as they look for products and services like yours.
  • Optimize pages and structure. Remove landing page barriers and strategically place keywords.
  • Promote backlinks to your site and get the link juice flowing.
  • Execute the strategy. Get focused staff, measure the results, refine the plan.

Use this solution set to understand how to proceed with an SEO effort and overcome key technical issues to implementation.

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