Vendor Landscape: Mid-Range to Entry Enterprise Storage Arrays

Find a storage solution that will support your organization’s needs, now and in the future.


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What matters more, the vendor score or the product score? As you weigh the importance, we will generate the vendor shortlist to match your needs.

View Vendor Shortlist

What is a shortlist?

A shortlist is a personalized list of vendors based on the criteria you define. Your shortlist offers more information about vendor's strengths, weaknesses, price-points, etc, and ranks them according to your needs.

Access this Vendor Shortlist by logging in with your Info-Tech Research Group membership or unlocking this content.


What is a Value Score?

The Value Score indexes each vendor’s product offering and business strength relative to their price point. It does not indicate vendor ranking.

Vendors that score high offer more bang for the buck (e.g. features, usability, stability, etc.) than the average vendor, while the inverse is true for those that score lower.

Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.

Your Challenge

  • Storage is a major investment and the backbone of any organization’s infrastructure, yet a significant number of organizations regret their storage purchase.
  • Capacity needs continue to grow at an unprecedented rate. Planning your storage purchase becomes all the more critical in order to avoid a costly “forklift upgrade” before the life of your contract is up.
  • New demands created by virtualization, VDI, and analytics mean new requirements that must be met in order to support the business. Vendors are introducing new features to compensate, such as flash caches and tiers.
  • Manageability is more important than ever. Budgets are holding steady but demand is increasing. Organizations have to do more with less, and increasingly demand “set it and forget it” storage to minimize operational effort.

Our Advice

Critical Insight

  • The emergence of start-ups in the storage array market has driven rapid innovation. The more established players are being forced to find new approaches to old problems to keep up – or pursue an aggressive acquisition strategy.
  • Vendors are planning to embrace software-defined storage. However, they are at different levels of readiness. While IBM has a strong lineage in this space with its SAN Volume Controller, EMC and NetApp are newer faces.
  • It is critical to negotiate with the future in mind. Make sure you have a clear sense of how your data needs will grow and change, and make sure that your vendor can tell you how they will respond to scenarios based on those possibilities.

Impact and Result

  • Align vendors’ strengths and limitations to your current and projected storage needs.
  • Understand available functionality for current mid-range SANs.
  • Select the vendor that is the best fit solution for your organization.
  • Avoid future costs by building an effective RFP and correctly sizing your storage needs for the present and the future.

Get the Complete Storyboard

See how all the steps you need to take come together, with tools and advice to help with each task on your list.

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Get to Action

  1. Find out what’s new in storage in terms of features and vendors

    Approach the organization's storage purchase from an informed perspective.

  2. Build a list of requirements and compare against vendors’ storage solutions

    Generate a shortlist for the RFP process.

  3. Create a storage array RFP

    Find the vendor with the most competitive price that will meet the organization’s needs.

  4. Have a game plan for negotiating with vendors

    Ensure the organization is getting the best value for its storage dollar.

  5. Review the storage contract for gaps and potential savings

    Avoid any significant omissions and ensure that offered discounts are reasonable.

Guided implementation icon Guided Implementation

This guided implementation is a three call advisory process.

  • Call #1: Shortlist Assistance and Requirements

    Discuss the market space and how vendors are evaluated. Decide on which deployment option suites you best and narrow down the options based on customized requirements.

  • Call #2: RFP and Budget Review

    Review vendors’ RFPs and ensure the solution will meet your needs. Discuss average pricing of solutions and what can fit into your budget.

  • Call #3: Negotiation and Contract Review

    Review contracts and discuss best practices in negotiation tactics to get the best price for your solution.

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Search Code: 57154
Published: November 15, 2012
Last Revised: March 19, 2014

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