Gaming And Hospitality icon

Vendor Landscape: In-Room Entertainment

Move beyond providing channels to enabling the guest's content experience.

Unlock a Free Sample
  • Television viewing has changed dramatically with the rise of streaming services like Netflix. Guests now expect personal control over the content they view, by accessing their personal subscriptions, casting from a personal device, or watching their own local programming when they travel internationally.
  • Hotel televisions now permit two-way communication on the IP network, allowing for a range of features including PMS integration, POS or CRM offers, targeted advertising, and in-room controls. The range of features varies from vendor to vendor and the client will want to consider the full range of features available in this market.
  • Video already puts high demands on the hotel network and those demands will only increase as image definition goes higher. Clients will want a reliable vendor who can diagnose and resolve video-related problems in an efficient manner.

Our Advice

Critical Insight

  • The in-room entertainment space is highly competitive with each vendor offering a range of different features. However, hotels should ask vendors about support metrics because the features they offer are only worthwhile if they are reliable. A Chromecast dongle, for example, might be more trouble than its worth if it does not perform reliably or is not intuitive for the guest to use.
  • Hotels should use metrics available through advanced reporting and analytics on channel viewership as a potential source of cost reduction. Many channels have a high per-room cost. Viewership analytics can help hotels to decide if a channel is worth the price. A channel like HBO or ESPN carries a high per room cost. If its cost is not supported by viewership, then hotels should question its value.

Impact and Result

  • Increase customer engagement by allowing guests to watch their own content and internet subscriptions on the hotel television.
  • Provide a personalized customer experience by using the television for targeted advertising and promotions.
  • Control TV branding and content from a centralized center through a cloud-based SaaS solution.

Vendor Landscape: In-Room Entertainment Research & Tools

1. Review the in-room-entertainment (IRE) systems space

Understand the current trends for in-room entertainment, key vendor capabilities, and their limitations.

2. Identify the IRE solution that best meets your needs

Develop a shortlist of IRE system vendors to speed the selection process.

Unlock a Free Sample
Vendor Landscape: In-Room Entertainment preview picture

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Talk to an Analyst

Our analyst calls are focused on helping our members use the research we produce, and our experts will guide you to successful project completion.

Book an Analyst Call on This Topic

You can start as early as tomorrow morning. Our analysts will explain the process during your first call.

Get Advice From a Subject Matter Expert

Each call will focus on explaining the material and helping you to plan your project, interpret and analyze the results of each project step, and set the direction for your next project step.

Unlock Sample Research


Larry Fretz

Mark Maby

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019