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Vendor Landscape: Digital Signage Software

Supercharge the omnichannel experience through digital signage to combine channels, increase sales, and increase overall customer satisfaction.

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  • Sixty percent of restaurants have not deployed a digital signage solution and many hotel resorts use digital signage primarily for hallway, event, or meeting room displays. Compounding this with the lack of integration with transactional systems and multichannel or omnichannel communications causes a disconnected marketing message and poor overall guest experience.
  • Digital sign displays are not operating as desired; content is stale, irrelevant, or boring, resulting in many standalone or network signage environments underperforming and negatively impacting the brand perception and guest experience.

Our Advice

Critical Insight

  • The primary signage technology issue is not in the initial investment or the display itself, but in the total cost of ownership and the cost of use. Signage platforms that don’t enable the easy and low-cost use of the medium, even as new usage scenarios are applied, can rapidly minimize value.
  • The convergence of digital signage, kiosks, mobile, in-room tablets, and back-end digital content management systems is inevitable. Build an omnichannel strategy that integrates all of these systems to avoid redundancy, improve data collection, and provide a better experience to your patrons.
  • Beacons, sensors, actuators, and mobile integration make it possible for digital signage systems to interact with other systems beyond the screen. Use the Internet of Things and big data to analyze customer data and create a more customized and targeted experience through push-and-pull messaging and content.

Impact and Result

  • Digital signage solutions generate 2-5 times more impressions than static signs and when screens are strategically located throughout major guest traffic areas. When combined with smartphone technology to provide coupons, venue information, events, show times, menus, etc. operators can deliver unparalleled opportunities for creativity and guest experience innovation. Shortlist the solutions based on your feature requirements, paying close attention to prioritized advanced features and usage scenarios.
  • Save time and money by using Info-Tech’s Vendor Landscape to understand what’s new in the digital signage, or digital out-of-home (DOOH), market for gaming, hotel, restaurant, and entertainment enterprises, and compare and contrast the major digital signage vendors.
  • Shortlist the solutions based on your feature requirements, paying close attention to point of sale (POS), meeting and event management, and casino management system (CMS) integrations, transactional data flows, and hardware requirements.

Vendor Landscape: Digital Signage Software Research & Tools

1. Review the digital signage systems space

Understand digital signage solutions, their capabilities, and their limitations.

2. Identify the digital signage solution that best meets your needs

Develop a shortlist of digital signage vendors to speed the selection process.

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Guided Implementation 1: Shortlist Assistance and Requirements
  • Call 1: Get off to a productive start: Discuss the market space and how vendors are evaluated. Decide which platform suits you best and narrow down the options based on customized requirements.

Guided Implementation 2: RFP and Budget Review
  • Call 1: Interpret and act on RFP results: Review vendors’ RFPs and ensure the solution will meet your needs. Discuss average pricing of solutions and what can fit into your budget.

Guided Implementation 3: Negotiation and Contract Review
  • Call 1: Purchase optimization: Review contracts and discuss best practices in negotiation tactics to get the best price for your solution.


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