Although the gaming and hospitality industry has good intentions to drive guest loyalty (94% consider driving guest loyalty as a top priority), it falls short in acknowledging that updating and integrating the martech stack is the key to smooth operations (only 21% include modernization of tech stack as an area of focus for digital initiatives).
Unlocking the digital value of a loyalty program is restricted by the technology stack in place. Without establishing the right loyalty management solution, the organization will be unable to break through the digital loyalty transformation barrier, missing the mark on differentiation and sustainment.
Impact and Result
A well-prepared loyalty management platform selection will mitigate digital initiative risks. Implement a strategic loyalty management selection process by:
- Distinguishing between core, advanced, and strategic loyalty functionalities and assessing each functionality’s support of your loyalty program value chains.
- Examining and determining the deployment architecture that aligns with the organization and loyalty program objectives.
- Analyzing the vendor landscape, focusing in on those vendors that support your designed deployment architecture and satisfy current functionality and gaps.